142: Ana Brandt – How To Succeed With Your Newborn and Maternity Photography Business

Ana Brandt has been shooting professionally for 15 years and as an amateur before that for 14 years. Based in California but from New York, she has built an incredible business photographing maternity, newborns and families. In this interview, Ana shares how to succeed with your newborn and maternity photography business.

Oh, and you have to see her work, it's gorgeous!

Ana is also the creator of “The Art Of Pregnancy And Newborn” (TAOPAN for short) – an online resource and community for newborn photographers.

Plus, she's a Clothing Designer with a line of maternity gowns which are sold worldwide.

And how are these for some accolades, Ana has been named:

  • One of the 50 best family photographers in the USA
  • One of the 10 best photographers in the world
  • One of the 50 most inspiring photographers

Whether or not you're into newborn and maternity photography or you're looking for ways to build a profitable photography business and stay true to your shooting style and what you love, this interview is for you.

Here’s some of what we cover:

  • Ana's business structure and who does what while she shoots
  • Can your photography business survive or even run without you in it?
  • How important is the actual photography to Ana's business
  • Average portrait session numbers
  • The best seasons for newborn photography and why
  • A shooting workflow for newborn photography that works in business
  • Average client spend
  • Pricing and packages
  • How to organise a sales session to improve your sales
  • Best-selling portrait albums
  • There's no need to retouch every image for a portrait session
  • Digital files, who gets them, who doesn't?

Ana Brandt Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode, or you can jump over to the premium area now, where you can hear lots more content from Ana where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:

  • The best way to bring new clients to your newborn photography business
  • How you can best utilise referral sources
  • How to use the different social media platforms to market your business differently
  • How to get bookings for your newborn and maternity photography business
  • The need to consult before printing marketing materials
  • Finding the right means of communication to get your marketing message across
  • Relying on third party connections for your bookings
  • The importance of taking care of your sales reps to bring business to your door
  • Ana's thoughts on local photography competition
  • The best thing Ana has done for her business
  • What goals are you setting for your photography business in 2016?
  • Booking clients fast to boost cashflow
  • Why you should not rely solely on your immediate area for  bookings

If you're on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Ana Brandt, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus, access to the NEW, members only Facebook group where you will find the most supportive, helpful and sharing professional photographers online.

Ana Brandt Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

I believe in giving product – Ana Brandt

If you have any questions that I missed, a specific question you’d like to ask Ana or if you just want to say thanks for coming on the show, feel free to add them below.

20% Off at Ana's Brandt's Online Shop – TAoPaN

During the interview, there was plenty of talk about Ana's online community and store – The Art of Pregnancy and Newborn (TAoPaN).

Ana has kindly offered you the coupon code photobiz to receive 20% off anything from the store:  www.shoptaopan.com

You'll find all sorts of goodies including posing guides, posing and photography accessories, clothing, all kinds of ready to use digital products for your marketing and promotion plus loads more.

One product that caught my eye was a downloadable sign asking clients to leave the photography to you, the photographer. Perfectly fitting after last weeks episode and my dramas with clients taking photos during sessions.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL and your real name.

Ana Brandt Photography Podcast

Black Friday Special for 12 months Premium Membership

There's never been a special for the premium membership but I'm planning one for the upcoming Black Friday weekend – Friday 27th November till Monday 30th November 2015.

There will be a massive 40% off for that one weekend only and only for the 12 month subscription.

Normally priced at $200USD, the special price will be $120USD. Again, this will be the only special for the year and it's only for the one weekend.

I'll send links to the special sign up page to anyone on my email list which you can get on by simply downloading my free ebook – How To Book More Portraits Than You Ever Thought Possible.

Existing premium members, feel free to cancel your existing subscription and sign up for the special price if that suits you. Instructions on cancelling your membership can be found here: https://photobizx.com/premium-membership-cancel

New Facebook Group for Premium Members

The new Facebook Group for Premium members has kicked off and is going amazingly well. The camaraderie, help, support, questions and answers have been overwhelmingly good.

I think the successor of the group has a lot to do with everyone's common interest to build a better photography business and the fact everyone is at a different level means the range of topics and help really has been exceptional.

Members will have noticed more and more interview guests have been joining and participating in the discussions which just adds another level of value completely.

Having the Group as part of the Premium Membership has just added a whole new level of value – I love that!

Ana Brandt Photography Podcast

Productivity Hacks

In the last couple episodes, I've mentioned productivity and asked if you had any tips, ideas or software you could recommend to help.

A couple weeks ago, Jared Lindsay of Jared Lindsay Photography in Texas let me know about a new service he's signed up for from Adobe called  – Send For Signature.

The program allows you to send anything you need signed over the internet, signed by the client and returned. It's simple, it's cheap at around $25 per year and I'll be using it right away for my wedding agreement/contract which in the past had to be posted by the client so we had the original signed contract and not a copy – a legal requirement.

Here's a link to the service – https://acrobat.adobe.com/us/en/products/send-for-signature.html

If you're a photographer living outside the USA, you may need to speak to Adobe customer support to make the service available to you.

Ana Brandt Photography Podcast

Links to people, places and things mentioned in this episode:

Ana Brandt Website

TAoPaN (The Art of Pregnancy and Newborn) Website

Ana Brandt Personal Facebook

Ana Brandt Photography on Facebook

Belly Baby Love by Ana Brandt

Ana Brandt on Pinterest

Ana Brandt on Instagram

Ana Brandt on YouTube

Ana Brandt on Twitter

Ana Brandt Packages and Pricing

Ana Brandt Videos from Periscope

Ana Brandt photographing hot tatted Dad on Periscope

The TAoPaN (The Art of Pregnancy and Newborn) Magazine

Ana's Etsy store

TAoPaN Online Shop

TAoPaN Facebook Group

Dropbox

Creative Live

Marie Forleo

Tony Robbins

PPA Magazine

Range Finder Magazine

Send For Signature – have your documents signed online

Upwork – for hiring contractors online (previously glance.com and desk.com)

Equipment

Canon EOS 5D Mark III 22.3 MP Full Frame Digital SLR Camera

Canon EF 24-70mm f/2.8L USM Standard Zoom Lens for Canon SLR Cameras

Ana Brandt Photography Podcast

Thank you!

Thank you again for listening to the show and thanks to Ana for sharing so much about her newborn photography business and making the 20% off promo code available to all of us.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

By | 2017-02-13T15:47:25+00:00 November 16th, 2015|Podcast|8 Comments
  • Sevim Ozkan

    Andrew, I love her work, every one of them. Those locations shots are what I’m craving for. They are happy, uplifting. You just want to be there. You feel the air, smell the ocean. I haven’t finished the podcast yet but loving it so far.

    • I’m with you Sevim – incredibly gorgeous work and it’s the location portraits that appeal to me more than anything.

  • Sevim Ozkan

    Also, touch typing is an enormous fun. You’ll love it once you get the hang of it. When I started it 20 years ago 🙂 I thought I could never get there but I remember it didn’t take long. You just keep the fingers in their dedicated letters and pay attention to the distance when you’re extending onto the top and bottom rows. And never look at the keyboard. have fun.

    • Still practicing – I’m up to learning the T, Y, G, H and B keys 🙂
      Thanks Sevim 🙂

  • Hey Andrew

    Another document signing service you may want to try is agree.com, it’s a new service and I haven’t actually used it myself but I’ve heard good things.

    Take care

    Ross

    • Thanks Ross – checked it out and shared in todays episode.

      Great website too – yours that is.

  • Hi Andrew / Ana,

    Anoother great episode, really amazing work by Ana. Its one side of my business that i tend to neglect, I’ve only skimmed through Ana’s work but fully intend to have a proper look when time permits, what i have seen so far is fantastic. Im going to try to put a lot of what she says into practise for my studio sessions too (especially the no photos during a session part !)
    Thanks guys

    Paul

    • Thanks Pul – love that you enjoy the interview and definitely have a close look at Ana’s work, she’s amazing and it’s gorgeous!

      And yes, if there’s one take away, don’t EVER let clients shoot at your paid shoots.