This episode with social media marketing expert Kerry Fitzgibbon is perfectly timed considering the recent Facebook advertising challenge on the podcast. You'll be learning what you need to know about Facebook advertising, marketing and retargeting for photographers.

A former radio host and TV journalist, Kerry’s been involved in marketing and communication for over 17 years. For the last 5 years though, she has been working with businesses all over the world, helping them implement the very latest Facebook advertising, marketing and retargeting strategies and that's what we'll be covering in this interview.

Are you aware, if a prospective client joins your email list or comes to you via Facebook, they are three times more likely to buy from you than someone who comes via a Google search? Kerry says it's unfortunate but most businesses, including wedding and portrait photographers are still utilising Facebook marketing the old way and it's costing you dearly.

Here’s some more of what we cover:

  • How to set up your business in Facebook and how to generate income from your account
  • How to come up with your own business niche
  • Spending time on Facebook is not necessary to make your business work
  • The key is having a plan of attack with your social media marketing strategies
  • The secret to working so little in marketing yet doing so well
  • The importance of having an online presence for your photography business
  • Why the old version of Facebook marketing can cost you business
  • The importance of investing in marketing for your business
  • How to properly market your photography business
  • How to drive people to your website
  • Why you need to work on building your fan base and email lists
  • Is Facebook essential in building your business?
  • Why you absolutely must have a website for your business today
  • The difference between boosted posts and running ads in Facebook
  • How to boost posts in Facebook
  • Why it's not necessary to lead Facebook users back to your website
  • Why you need to consider Facebook as a video platform today
  • How Facebook charges you more for taking users away from their platform
  • How to effectively engage and boost posts in Facebook
  • What is the Facebook Power Editor and how you should use it
  • Conversion tracking for your photography marketing strategies
  • How to use the Facebook Ads Manager
  • Why you should use all the ad campaign levels in Facebook
  • Ad sets can help you differentiate your audiences and test your ads
  • Who are the ideal target audiences of portrait and wedding photographers?
  • What is a look-a-like audience and how can you use it effectively?
  • Is it ok to target fans of other photographers?
  • What is Facebook re-marketing?
  • How to retarget your ad to a specific audience
  • Ways for photographers to use Facebook remarketing effectively

Kerry Fitzgibbon Podcast Interview

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode where you can access a very special offer from Kerry on a specific module of her Facebook advertising courses for you and your photography business.

The course normally costs $2000 but Kerry has put together something amazing for you and I at $197!

More details are available in the members area.

If you're on the fence about becoming a premium member, join with the $1 trial today and get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your podcast app.

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

Nowadays, you have to pay to play on Facebook – Kerry Fitzgibbon

If you have any questions that I missed, a specific question you’d like to ask Kerry or if you just want to say thanks for coming on the show, feel free to add them below.

And if you'd like to take Kerry up on her special offer and learn Facebook re-marketing via her training manuals, you can access it for $197 (normally $500) here: Social Media Plus One – Remarking Training

Kerry Fitzgibbon Podcast Interview

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL.

This is QUALITY Stuff!

In iTunes by Delane Rouse of DC Corporate Headshots in the USA on October 22, 2015

(FULL DISCLOSURE: I was featured in episode 135) Andrew produces a podcast that is A-MAZING.

I really love the fact that he’s talking with real working photographers around the world…people that are doing what we do day in and day out.

I’ve been turned on to what is an excellent resource in the photography community and I’ll do my best to let all my photographer friends and associates know about Photo Biz XPosed.

You ROCK!!!!

Taking a big step forward

Voicemail message by Britt Spring of Britt Spring Photography in Brisbane – Portraiture for Creatives

So many good things about Britt's message! I love the way she has identified where her photography passion lays – with portraiture, not weddings.

Visiting Britt's website, not a sign of a wedding just beautiful portraiture – no mixed messages for visitors. Perfect.

Great to have you listening Britt and we're all looking forward to hearing how your Facebook ad works for you and more importantly the follow up sales sessions as you work toward making portraits the income producer for your business.

Stay in touch and let us know how you go!

Kerry Fitzgibbon Podcast Interview


Something new from The Parsons

Jeremy and Ash of We Are The Parsons were interviewed in episode 131 of the podcast – and it was one of the most well received interviews I've recorded – it seems their message of a better life without social media really struck a chord with many listeners.

Yes, I know their messages contradicts what we've been talking about in the last few episodes, including todays interview with Kerry – all of which have been focussed on Facebook advertising and marketing.

I'm not entirely sure where Jeremy and Ash stand on the idea of using FB as a marketing tool instead of a pure time waster to keep you from quality time with your family or for yourself? To me though, I think there is room for Facebook as a marketing tool without having it consume your life.


Jeremy and Ash have some exciting stuff coming that wasn’t ready when we talked to you and they’d love for you to know about it.

They've taken a lot of what we have been going through and are putting together products and learning opportunities for photographers over on a new site:

If what Jeremy and Ash shared in that interview affected you the way it did me, go have a look.

Get On Board with Bernie Griffiths

A lot of the successes we've been enjoying with the recent Facebook Ad challenge really is owed to photography coach and mentor Bernie Griffiths.

I think it's important to remember and realise it was Bernie who initiated that interview and the idea of the challenge. It was his skill, his knowledge and his generosity to share it, for free with us, that led to me personally booking 23 portrait photography sessions in one week! Not to mention all the successes other listeners have experienced too.

If you want to get more advice and help with your business, subscribe to Bernie's motivational and marketing tip-heavy emails at

And if you really want to take things up a notch, speak to him directly and work one on one with him.

Kerry Fitzgibbon Podcast Interview

Wedding Sales Course by Spencer Lum

I mentioned the free eBook by Spencer Lum of Ground Glass on wedding photography pricing earlier in the week and have since learned Spencer will be reopening his course – Momentum Sales shortly – 7 days time in fact.

Remember, there is a webinar series and there is a heap of good and free content in the series.

My advice, check out the webinar series, learn what you can from a master tactician in wedding photography sales and converting potential clients to clients then make up your own mind about the course.

Here’s the link to find out more – Momentum Sales

And the free eBook on pricing I mentioned in the last episode – Pricing for Profit

Links to people, places and things mentioned in this episode:

Social Media Plus One – Remarking Training – $197 (normally $500) – no promo code required

Social Media Plus One Website

Social Media Plus One on Facebook

Facebook Remarketing Webinar

Run Marathon Training Website

Don't Give Up Project by Jeremy and Ash of We Are The Parsons – resources for photographers

Get on Bernie Griffith's email list or speak to him directly about coaching for your business

Pricing for Profit – free eBook by Spencer Lum for Wedding Photography Pricing

Momentum Sales – upcoming course for Wedding Photographers by a master tactician on the subject

Kerry Fitzgibbon Podcast Interview

Thank you!

Thank you again for tuning in to the show and thanks to Kerry for her amazing generosity with what she shared in todays interview. More than anything, my hope is you can digest what you heard, set up a plan to put at least some of it into practice then execute on those plans.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon