Nick Church of www.nickchurchphotography.co.uk gave up his job as MD/CTO of a software company to become a photographer.
From his first wedding in 2016 after picking up a camera in 2014, it took just two years to create a successful business that could match his corporate salary. Important when you have a mortgage and four kids!
After a good look at his website and social media, you'll see his work is excellent, his website is well laid out with full pricing available to view, and everything looks in order as it would be for most pro photographers.
What isn't obvious is how he grew his business so fast.
In this interview, Nick shares precisely how he managed to replace his corporate income via his photography business so fast and how he was able to (and still does) generate the leads and bookings he needs to sustain his income. Plus, his complete pricing and sales strategy.
Here’s some more of what we cover in the interview:
- Discussing Nick's previous job and transitioning to his photography business
- What stage Nick went full-time with his photography business
- Averaging £70k for total bookings before quitting his day job
- How to gauge the right time to go full time with your photography business
- The importance of forecasting sales when shifting a career in the photography industry
- How Nick successfully built his photography business so quickly
- How Nick built his portfolio while starting out
- Advice for new photographers still building their portfolio
- Using Facebook Ads to get bookings
- Challenges Nick faced when photographing his first weddings
- Different lead sources working for Nick right now
- Instagram as an important source of organic leads
- Offering 10% discounts is enough when running Facebook Ad campaigns
- What clients talk about when they phone in to inquire about Nick's FB ads
- The need to share high-value posts on Instagram
- How Nick utilises hashtags on Instagram
- Nick's strategy in curating photos for Instagram
- Instagram is more tolerant of cold calling type of messages
- The importance of following back on Instagram
- Photography Pricing
- How Nick up-sells packages coming via Facebook ads
- Why almost no one books the cheapest packages
- How to sell the right way
- Focusing on how to increase value and income without too much effort
- VAT for photographers in the UK
- What Nick would do differently if he were to start all over again
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
You don't want to rely on just one stream of inquiries coming in. – Nick Church
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Nick shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Instagram, as a platform, seems much more tolerant of just cold calling types of messages. – Nick Church
If you have any questions that I missed, a specific question you’d like to ask Nick or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Nick for coming on and sharing his thoughts and ideas on how to build a successful wedding photography business fast to replace his day job income and allow him to do what he's always wanted… photography.
Most people don't even ask about my cheaper package. – Nick Church
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon