Kylie Garner of www.kreatology.com is a social media and brand strategist for creative entrepreneurs. She helps businesses ROCK their web, branding, social media and email marketing.
Premium members may be familiar with Kylie who did some online training inside the Members Facebook Group on how to set up and utilise the Facebook Pixel.
In this interview, the focus is email marketing for wedding and portrait photographers and setting up an evergreen email marketing funnel for your business.
In the interview, you'll learn everything you need to get started with building your email list, what to offer to encourage sign-ups, what to say in your emails, how often to send emails and Kylie goes into the numbers you should expect for conversions, optin rates, unsubscribes and tons more.
The beauty of Kylie and what she teaches is she is also a working photographer and can relate 100% to what you're going through with your marketing.
Don't sell emails. Nurture, educate and entertain. So excite and delight with everything that you do. – Kylie Garner
In addition to email marketing, Kylie helps photographers with SEO, branding, blogging, copywriting and all things social media. She does all this under the banner of her business – Kreatology.
Here’s some more of what we cover in the interview:
- Why photographers need to consider emailing as a marketing strategy
- Studies have shown that for every $1 spent for email marketing, you get $38 in return
- What is email marketing?
- Kinds of email marketing
- Which numbers to focus on when measuring the success of your email marketing strategies
- Automated emails must have a personal touch
- What are funnels?
- How to use funnels effectively
- How to nurture your new leads
- Automation and email marketing tools to choose for your photography business
- Lead magnets that work for photographers
- The importance of making human to human connections with your email marketing
- What is a good opt-in rate for photography websites?
- Key mistakes photographers make with email automation and marketing
- Marketing to everyone will result in lower conversion rates
- Every niche should have its own funnels and lead magnets
- What to do when you don't get signups
- Pop-ups give the highest conversion rates
- The best place to leave your opt-in forms on your websites
- Landing pages always convert better than general web pages
- Use an engaging image at the top of your emails to capture attention
- How to differentiate yourself as a photographer via email
- The best way to embed videos in your emails
- What you need to aim for when emailing subscribers
- The importance of getting emails with any marketing activity
- How to determine when visitors click through to your booking page but don't book
- How the Facebook pixel works
- What content to write in your newsletters
- Remember, not every email is a sales email
- Always look for opportunities to showcase your work
- Is asking readers to click links to your blog posts a good strategy or annoying?
- Keeping clients interested so they don't unsubscribe from your newsletters
- The benchmark to ensure your emails are not annoying
- Email tagging and how to use it
- The importance of setting up lists and groups in MailChimp
- Tips and tricks when using MailChimp and MailerLite
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
When you solve someone's problem and you make a difference in their lives, you've made a connection. – Kylie Garner
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Kylie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
You've got to remove your own emotion and your own opinion because your customers may find that annoying. – Kylie Garner
If you have any questions that I missed, a specific question you’d like to ask Kylie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Kylie for sharing her thoughts on all things email! Listening back to the interview, I'm blown away by the tactics, ideas, tips and strategies Kylie delivered. Make sure you have a note pad and pen at the ready when tuning into this episode! Kylie, you are amazing! Thanks again for coming on and sharing.
The key with everything is telling stories. You've got to be a story teller, a narrator, because people resonate and connect with stories. They relate to it to their own circumstances. – Kylie Garner
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon