He started Photography Spark to give business information to photographers so they can gain more clients, which sounds like the perfect match for PhotoBizX listeners and members. In the episode, Zach covers websites from front to back and how to get the most out of yours to generate bookings. Interestingly, he suggests a photo of YOU on every page! I'm guessing you're as shocked as me at that statement but he makes a great case for why. In brief… it works.
Zach shares strategies for both the upcoming and more established photographers in this interview on how to improve, build, rebrand and rank a website for your business as fast as possible without sugar coating the fact that newer photographers will have to work both smart and hard but it can be done.
Here's some more of what we cover:
If you love what Zach had to share in this episode, make use of the promo code PHOTOBIZX for $20 off any of Zachs guides and Ebooks until the end of October. I'ver personally had a look at his SEO Cookbook for Photographers and it's easy to follow instructions make it a dead set winner for any photographer looking to improve their website rankings.
There's no denying that I take a big interest in SEO, how it works and how it really can affect my photography business. I've spent a lot of time reading about SEO, listening to podcasts on SEO and implementing what I've learnt – so it was a real surprise to find some new things to me in Zach's book that were not only easy to implement but beautifully explained in simple steps. This book is a great investment for anyone looking to improve their search ranking in Google.
What's on Offer for Premium Members
If you're a premium member, you should have received an email with links to your version of this episode where you can hear lots more implementable content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:

I searched for “photography marketing” to see if Zach is good at what he teaches – 3rd on page one of the organic listings for what has to be a super competitive keyword. Fantastic!
What is your big takeaway?
Following this interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Zach your thanks, and support for the show at the same time, click the link to create a tweet and automatically let him know you're listening: https://photobizx.com/tweet
Price Rise for NEW Premium Memberships
The price for Premium Membership will be doubling next month… that's right DOUBLING to a massive $20 per month 🙂
The good news is that for existing members, they will continue to stay at the existing rate of $10 per month – that will not change.
So… if you've been thinking about a Membership, now is the time to check it out. Get in at the existing and soon to be old rate of $10 per month.
Why the change? Primarily, the content is worth it. I've received email after email form members that have seen just incredible results after implementing what they've been hearing in the interviews.
Secondly, the “back catalogue” has grown to be a terrific resource that new members instantly get full access to the minute they start their membership.
Hi Andrew, Thanks very much. I have recently engaged a content creator to develop some short articles around my work for my blog. These posts will be syndicated on all my social media outlets as well as my email list. The first two are live on the blog now.
Next I plan on setting up an auto responder as per your first tip, then I would like to engage one of the SEO experts you have had on the show (not sure who would be best ?) and following this I will create 10 short YouTube vid's around client FAQ's.
I have also lined up a venue and a wedding vendor for an interview which will eventually make its way onto the blog as well.
I have also ordered some 6×4 albums from designer folders – waiting for them to arrive. Looking forward to trying the same day mini album at my next wedding.
I am still in the process of listening to all your old episodes – I have a lot to get through and making a ton of notes during each – loving all of it.
I am only part time so I am very time poor at the moment. Thanks again for providing such an amazing resource – this stuff is phenomenal !!!!
Brett Ginsberg of Creatography
To think in January I was charging $1600 for 5 hours with no album and now I have just made my first $6250 sale in less than 6 months, amazing.
This is all due to your show it's given me the confidence to charge what I'm really worth and not undervalue what we do as PROFESSIONAL photographers.
Thanks a million, Europe here we come hahaha
Andrew Szopory of Andrew Szopory Photography

Make sure you check out Zach's blog for great information for photographers on marketing, business, accounting, sales and more.
The Resources Page
Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast. This week I was blown away to see five fantastic reviews! Thanks you so much to:
Amy from amyBcreative photography in the USA
Lisa Huelin of Lisa Huelin Photography in Australia
Sincerely, thanks so much for your ratings and reviews, I appreciate the time you've taken and it's a big help for the show. It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask. Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
Zach Prez's Photography Spark Website
Photography Spark on Pinterest
Gimme That It – if you're looking for a rebrand for your website and want to work with Nikki from Epic Danger who was interviewed in episode 54 of the podcast
Promo Code: PHOTOBIZX for $20 off any of Zachs guides and Ebooks until the end of October

Here's the first photo my son Jordan has had printed for a client on a large canvas – he was rapt and I proud.
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.
Thanks and speak soon Andrew
I’m listening right now and the actual interview hasn’t even started yet, but I just wanted to say real quick that Jordan’s image of the wave is so good on so many levels. I love the color pallet and the rectangle shape color blocks and not to mention the wave in full motion. Excellent!
Way to go, Jordan!
Cheers,
Joey Joiner
Thank you Joey, I didn’t look into it as deep as you did, but now i can see exactly what you see.
Thanks Joey – Jordan was rapt to see your comments about his photo. 🙂
“Boudoir and Wedding Photography don’t mix” What a great (and accurate) quote by Zach!
Did you hear that, Steve Saporito?
What fascinates me most about listening to these interviews is one person will say one thing and another will say just the opposite.
Love it!
Joey
Haha Joey, you really love “string the pot” don’t you 🙂
I agree with your observation and have something to say about it in the lead up to next weeks interview.
Speak soon
Andrew
Loved the interview (as you predicated Andrew) many many great points and several notes taken I have a few todo items now. Definitely think the small about me footer with photo will be appearing on every blog post very soon. Funny that I’ve heard the same advice from two web marketers within a week of each other and having reviewed a couple of sites that do have the photo on each page, I’m absolutely convinced it’s needed. Even on my blog my one page visits / bounce rate is only 15% of all visits, but each page must have that personal touch. A few things I didn’t agree with for example limits of photos in posts and newsletters but that’s just because we are talking about different kinds of purposes, overall very good advice and interview.
Thanks for adding your thoughts Josh – I’ll be reworking my site to include more photos of the team after this interview too. Interesting to hear you heard similar advice from two other sources too.
Great bounce rate number for your site – your visitors must be your perfect target audience… great work reaching them.
What don’t you agree with in regard to newsletters?
Hello Zach, Andrew,
Again another interview that makes me take action. I will screen, read and use all of the info on Zach’s site.
Thanks again for all the useful actionable information. I will start implementing!
Nice one Kurt, great to know you’re taking action following the episodes.
Love the photos on your home page slider… very cool! And what’s the project you’re doing, is it a photo a day?
Hey Andrew, it is indeed a portrait project but not exactly one a day, the aim is to shoot local people and promote my business that way.
From the interview with Zach I will certainly implement the pinterest boards he suggested!! Great tip! Since this was all about seo, I was wondering if these links tthst we can select with the plugin to our site through these comments are follow or no follow links… I understand it matters to our ranking right?
Greetz
Kurt
Love the sound of your project! I’ve toyed and toyed with a similar concept but focussing on local business owners in my area but never committed. Should I? Are you seeing or feeling a difference in your business since kicking this off?
In regard to your comments and selecting your blog posts, YES, these are indeed DO FOLLOW links and will help your SEO.
The reason I installed the Comment Luv plugin (the plugin that allows you to select which posts to link to) was twofold. To increase listener engagement by way of commenting and “rewarding” the listeners that comment with Do-follow links.
As the site has grown in size, authority and traffic, those links become more useful in the way of “link juice” to your posts.
Most comments you leave on different sites are No-follow links by default and although not as powerful, some say they are still seen as relevant by Google. Either way, Do-follow links are better when pointing to your site.
And yes, the more quality links you have pointing back to your site, the better you are ranked by Google – Zach talked a little about this in the interview.
This is the exact reason he suggested you should look at submitting posts and articles to bigger blogs in your niche – be it wedding blogs, fashion or family blogs.
Hope that helps and answers your question.
Andrew
Love the podcast as you know Andrew, but this episode was (I think) the best yet… Loads of little tips etc. that I will be introducing to my own business as soon as I can find five minutes.
I do have one small suggestion / question, and I don’t know how possible it is, but for those of us that aren’t premium members, might it be possible to offer the premium content on a show by show basis for a suitable fee? I would love to listen to the extra content that Zach provided, but not necessarily all of the other additional content in other shows….
Anyway, thank you as always for all your hard work ..
Best wishes
John
Best yet, that’s great to read John, I’m sure Zach will be rapt too!
I have looked at setting up access to individual premium posts but it’s a lot of work in the back end for what would be, I don’t know, $1 or $2 for an episode? And because members get access to all premium content when the sign up, I think that is a much more attractive offer – especially if you get in before the upcoming price rise.
We cover some really cool stuff in this episode, especially if you’re considering email auto responders, newsletters and what can work really well to attract visitors email addresses. For $10, I’d say grab it and it’ll pay for itself and cancel once you have what you need.
If you go that route and I don’t have a problem if you do, check out the premium content for episode 1, it ties in perfectly with what Zach talks about and should shortcut the process for you. 😉
Speak soon
Andrew
sorry to jump in here, but I just wanted to say that if you listen every week as I do and you love it, the $10 a month is SO WORTH IT, and get in now before it goes up to more what it’s actually WORTH lol. Ive told Andrew it should be more, there is SO MUCH valuable stuff there. And I dont think he could do that because you get ALL the past info and episodes as well. But for real you should get the premium and lock in the 10 bucks!
Thanks for your support and enthusiasm Tara – love having you as a premium member!
Thanks Andrew for having me and thanks everyone for your kind feedback! I look forward to sharing more info with you soon.
Absolutely my pleasure Zach, especially seeing as this episode has been called “the best yet” – I’m looking forward to hearing what listeners have implemented and the results they see.
Ahhhh so awesome that we get to keep the premium membership at the same price! That is excellent! Whoot Whoot!
Okay for Zach, you rock buddy! I am with Leah Remillet, from go4pro photos and I am what we call a ‘Thriver’ from her Thriving Photographer program. She had a thing were if we got our friends referrals to her program, which I did, we got to chose from a few things, I picked your cookbook and she bought it for me, I love it! Also that I got to join your google plus group. I am not that active, BUT I do read the emails and check on the page once in a while.
I wanted to endorse this SEO cookbook however because when I first got it I ranked on about page 4 of Google searching, and just from doing a FEW very very simple things that you listed in that book I am all OVER PAGE ONE for tons of searches! I cannot wait to get back to it, the cookbook, and implement more of it when I have time. Currently I am busy starting our year of homeschooling so I’ve slowed down on my photography business, but just felt a need to leave that personal testimony to those that are considering purchasing this it is the REAL DEAL!
Thanks for coming on, and I am headed back to the premium to listen again, LOVE the Pintrest part btw!
I would never put the prices up for you Tara 🙂
What a fantastic endorsement for Zack’s SEO Cookbook – from page 4 to one in Google!
If his Pinterest guide is as good, it’ll be a must have in the pro photographers library of resources – looking forward that one myself.
[…] Here’s a recent comment from premium listener Tara Eveland following the episode with Zach Prez. […]
Top notch interview once again Andrew. I recently moved away from WordPress onto Squarespace. I really found WordPress a thief of time, (I have a full time non photography job) and I’m loving the experience. Any change of getting Squarespace on for a chat?
Hey Paul, thanks and glad you enjoyed the episode.
It’s good to hear a different point of view about WordPress. I’m curious, what is it about Squarespace that takes less time than WP?
Squarespace approached me to sponsor the show a little while ago and I politely turned them down but asked if they’d like to be interviewed. The reply was yes but I’ve had no interest since.
I’ll give them another try.
There were a few reasons I changed over to Squarespace. I really only wanted a portfolio site for my wedding photography business , nothing flashy but contemporary and minimalistic.
I found the SS (Squarespace) interface a pretty nice place to be compared to WP (WordPress). It’s a ‘drag and drop’ and a ‘what you see is what you get’ editor. The WP dashboard, like all open source platforms is a bit of a headache to navigate around.
From scratch (after watching 15 minutes of youtube videos) I got my basic SS website layout done in about an hour (Ive spent longer setting up a Gallery plugin in WP).
I found myself constantly fettling with my WP site’s backend. Issues with plugins after WP updates just drove me insane!!
Ive only used the SS support once and got a reply in a couple of hours. Ive had to wait weeks for a developer to fix a gallery plugin. Having the comfort of a support team is very reassuring. Im only shooting part time at the moment but if your a full time pro and you look after your site yourself, I could see this being a big plus point and timesaver.
The SS templates are really nice, not a massive choice compared with WP but you know they have flawless code and very few (If any) bugs. Their servers are also pretty fast, Ive never noticed any lag or slow load times. Sometimes not having a massive choice is good!!
I use the SS IOS apps a lot, from writing blogs on the move to checking SS built in Analytics I even use the Gallery app to show customers some of my work on the iPad.
BTW Greg Sargent has a Squarespace podcast (www.sqsp.guru/podcast), he might be worth a try instead of Squarespace.
Great to read your comments – thanks Paul. I definitely hear where you’re coming from with a few points and agree, sometimes less choice is better!
I just emailed Greg to hit him up for a chat on the podcast – hopefully he’ll be interested and I can balance out the “bias” to WordPress you’ve been hearing on the show 🙂
Great podcast. I can understand the advantage of having something like MailChimp set up but I am afraid to start this without having a backlog of content to provide. It takes a lot of time to make good content. I think I will hold off until I have had time to develop it.
I did implement the idea of having a picture and short bio on every blog post though. Great idea. Thanks Zach.
Thanks Nicholas, good to hear you enjoyed this one.
I don;t think you need to be put off by not having enough content to start an email auto responder series. The beauty of building the auto responder is you do it as you go along and only once.
For example – come up with one helpful article that your clients will want (like Zach mentioned – a guide to venues or locations in your area) and they sign up to receive that.
One week later, write a follow up email that also adds value for your email subscribers and add it to your sequence. Once added, you never have to write that email again, it stays in your sequence for your next email sign up.
A week later, you write another email and add it to your sequence and so on and so on.
Within six weeks, you have six emails that you never have to write again that go out automatically a week apart to any new signups.
Remember, the aim of these emails is to get your prospective clients on the phone so you’ll need to ask for their number and give yours out in your email series.
Hope that helps.
Love your short bio on each blog post too! Good one.
Thanks Andrew,
I really like the idea of the bio box. I’m glad you like it.
As for the mail subscriptions, you’ve given me the little push I needed and I am implemented it on my website.
Thanks for the shove.
Nick
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