Are you aware that YouTube is the 2nd largest search engine and is owned by Google? Did you know there are massive business benefits to being on YouTube and having videos for your business? Some wedding and portrait photographers are already doing well with video marketing as part of their SEO (search engine optimisation) strategies and the door is wide open if you want to get on board and benefit from video.

In this episode of the podcast, I speak to Tyrone Shum of “Five Minute Video Marketing” a Sydney based YouTube video specialist when it comes to helping businesses make the most of video and in particular, YouTube. One company he consults to, recently attributed $100,000 in EXTRA sales due to the work Tyrone and his business partner Justin put together in the form of a sales video.

What you'll learn from this interview:

  • Video equipment required
  • The importance of good lighting and sound
    YouTube marketing with Tyrone Shum

    Tyrone is a YouTube marketing and SEO specialist and covers video marketing strategies for photographers in this interview.

  • Different microphones and adaptors
  • The best length for your videos
  • Do you need to be in the video for success?
  • Should you incorporate photos in your video for marketing purposes?
  • Why YouTube?
  • Optimising your video for maximum SEO effectiveness
  • The importance of naming your video
  • Why you must use Tags
  • Transcribing your video to get ranked by google
  • Simple ways to come up with loads of content
  • How important is your video description in YouTube?
  • How to measure success and test your videos for engagement
  • Bloopers, should you cut them or leave them
  • Why you must have a call to action in every video
Although Tyrone covers the basics and some of the more advanced strategies for video marketing, there is one thing he teaches in the interview regarding multiple uses of a singe video to maximise out of area business growth that really should be put into the “ninja” category of internet marketing.

Following the interview, you'll be able to quickly see which photographers are using video effectively, how they're doing it and more importantly, you'll have the tools to overtake them and get your website ranked higher in the process.

Outsourcing, where do you start?

During the interview with Tyrone, we touch on the topic of outsourcing some of the production and transcribing your videos. In fact, there are many things you can outsource in business and it's a great way to get more things done or have someone do the things you either can't or don't have the time to learn or do.

After speaking to Tyrone, I talk about some strategies to find a good virtual assistant (VA) and some websites to find them. I've added links to everything I mentioned below.

I've been using VA's from all over the world in the last two years and offer some tips on how to find the right person for the right job and how not to pay too much or be disappointed with the work you receive back. This is one area I definitely recommend you look into if you need help with small jobs or need things done “cheaply” that you can't do yourself – like create nice video intro and outro's.

I'm moving my studio home

Also covered in this episode, I talk about moving my street frontage studio back home. After leasing our premises for 9 years the owner has put it on the market at a price above what I'm willing to pay.

Moving the business home is a little scary in regard to client perception, my ego and the big downsize in space! I cover the topic in a little detail during the podcast but am interested to know if you have been through the same process? How did it affect your business, what should I be prepared for – good or bad and would you recommend the move? Love to hear your thoughts and you can let me know in the comments section below or by emailing me andrew@photobizx.com.

Items mentioned in this podcast:

Tyrone Shum – Five Minute Video Marketing

Tyrone and Justins YouTube Channel

five minute video marketing

You can see exactly what Tyrone and Justin have done for their YouTube channel plus pick up more tips on using video for SEO and marketing.

Tyrone's Podcast all about YouTube Video Marketing and SEO using Video

Video Tube Services – the full service side of Tyrone's Video Business

Audio Technica ATR2100 microphone

Audio Technica ATR3350 Lavalier (lapel) Microphone

iPhone Adapter to use an external microphone for your iPhone (recommended for much better sound)

Fiverr.com for outsourcing at $5.00 per job

Video Intro Page on Fiverr.com

Elance.com for finding outsourcers to do work for you from all over the world

Odesk.com – same as above

Speechpad – not mentioned on the podcast but a great transcription service if you don't want to look around

Central Coast Wedding Photography Quick Tips  – a page of my videos so you can see that everyone starts somewhere 🙂

Premium Members

If you're a premium member, Tyrone has made available a $200 saving off his 5 minute Video Formula training series. You can access the course details in the premium area of the website. Click here to join or here to login.

Not a member yet and want to trial the content – simply fill in the form at the bottom of this post.

If you enjoyed this episode, it'd be super helpful if you couple leave a rating and review in iTunes – should take you less than 2 minutes and I'll be sure to send some SEO loving your way with a link to your website and a shout out on the show.

Hope you're on the right track with your business and the Photo Biz eXposed podcasts are helping in some way.

Have a great week, speak soon

Andrew