Are you aware that YouTube is the 2nd largest search engine and is owned by Google? Did you know there are massive business benefits to being on YouTube and having videos for your business? Some wedding and portrait photographers are already doing well with video marketing as part of their SEO (search engine optimisation) strategies and the door is wide open if you want to get on board and benefit from video.
In this episode of the podcast, I speak to Tyrone Shum of “Five Minute Video Marketing” a Sydney based YouTube video specialist when it comes to helping businesses make the most of video and in particular, YouTube. One company he consults to, recently attributed $100,000 in EXTRA sales due to the work Tyrone and his business partner Justin put together in the form of a sales video.
What you'll learn from this interview:
Following the interview, you'll be able to quickly see which photographers are using video effectively, how they're doing it and more importantly, you'll have the tools to overtake them and get your website ranked higher in the process.
Outsourcing, where do you start?
During the interview with Tyrone, we touch on the topic of outsourcing some of the production and transcribing your videos. In fact, there are many things you can outsource in business and it's a great way to get more things done or have someone do the things you either can't or don't have the time to learn or do.
After speaking to Tyrone, I talk about some strategies to find a good virtual assistant (VA) and some websites to find them. I've added links to everything I mentioned below.
I've been using VA's from all over the world in the last two years and offer some tips on how to find the right person for the right job and how not to pay too much or be disappointed with the work you receive back. This is one area I definitely recommend you look into if you need help with small jobs or need things done “cheaply” that you can't do yourself – like create nice video intro and outro's.
I'm moving my studio home
Also covered in this episode, I talk about moving my street frontage studio back home. After leasing our premises for 9 years the owner has put it on the market at a price above what I'm willing to pay.
Moving the business home is a little scary in regard to client perception, my ego and the big downsize in space! I cover the topic in a little detail during the podcast but am interested to know if you have been through the same process? How did it affect your business, what should I be prepared for – good or bad and would you recommend the move? Love to hear your thoughts and you can let me know in the comments section below or by emailing me andrew@photobizx.com.
Items mentioned in this podcast:
Tyrone Shum – Five Minute Video Marketing
Tyrone and Justins YouTube Channel

You can see exactly what Tyrone and Justin have done for their YouTube channel plus pick up more tips on using video for SEO and marketing.
Tyrone's Podcast all about YouTube Video Marketing and SEO using Video
Video Tube Services – the full service side of Tyrone's Video Business
Audio Technica ATR2100 microphone
Audio Technica ATR3350 Lavalier (lapel) Microphone
iPhone Adapter to use an external microphone for your iPhone (recommended for much better sound)
Fiverr.com for outsourcing at $5.00 per job
Video Intro Page on Fiverr.com
Elance.com for finding outsourcers to do work for you from all over the world
Odesk.com – same as above
Speechpad – not mentioned on the podcast but a great transcription service if you don't want to look around
Central Coast Wedding Photography Quick Tips – a page of my videos so you can see that everyone starts somewhere 🙂
Premium Members
If you're a premium member, Tyrone has made available a $200 saving off his 5 minute Video Formula training series. You can access the course details in the premium area of the website. Click here to join or here to login.
Not a member yet and want to trial the content – simply fill in the form at the bottom of this post.
If you enjoyed this episode, it'd be super helpful if you couple leave a rating and review in iTunes – should take you less than 2 minutes and I'll be sure to send some SEO loving your way with a link to your website and a shout out on the show.
Hope you're on the right track with your business and the Photo Biz eXposed podcasts are helping in some way.
Have a great week, speak soon
Andrew
Love that you’ve covered video for photographers too! I too have created a course on Udemy on this exact subject matter “7 Tips for Hot Looking Videos”. I’m a big believer that video is the way of the future. Thanks for the great tips!
Hey Mimika – I agree, video is so important for helping to get our message across and it’s not that difficult once you get started. Even a smart phone these days captures HD Video. Add a cheap lapel mic to make the audio sound great and you’re away. 🙂
Feel free to add a link to your video course.
Hi Andrew sure no problem here is the video course link https://www.udemy.com/7-tips-for-hot-looking-videos/
Thanks a bunch
Mimika 🙂
Hi Andrew
I have no idea if you will be able to see some of my comments as they are on very old episodes.
The reason i am posting comments on these episodes is because, we have been doing some implementation and these are some of the episodes that have been very helpful in pushing us and guidance.
The videos as a form of advertising, i am yet to try but have started compiling a list of wedding venues and other wedding vendors to approach to make some video to put on our site.
I must say though, that i have given fiver.com a go. Have sent out a couple of jobs to get some articles /blog posts written for the new site. This was to free up some time so i could work on the SEO site of the website.
Thanks to Tyrone for openly sharing his trade skills. Much appriciated.
Kind Regards
Oz
Hey Oz – I sure do see all comments that come in, no matter how old the episode.
Using video for SEO and just great content definitely works!
Just yesterday, a friend was googling a popular location near me for wedding couples, “Terrigal Haven,” to find some info about local cafes and restaurants and she calls me to say that my videos were popping up on the first page and in the first four spots – pretty cool!
Fiverr.com is a great site for video intros and outros and can be be good for article posts too. Remember to go over the posts and add some of your “personality” and spin before posting to make any articles really yours. This’ll be better for creating a connection with your clients, adding authenticity and for SEO purposes (in case any articles have been used elsewhere – not a good thing in Googles eyes).
I’ve linked to the James Schramko episode below which is a good accompaniment to this episode. Make sure you listen to the Kristen Kalp episode as well, she ROCKS!