Premium Members, click here to access this interview in the premium area.

Vicki Knights of www.vickiknights.co.uk left a successful high-level advertising sales job to start her photography business when she became a mum.

She's now been in business for well over ten years and has photographed over 500 families!

Her other specialty is headshot and branding photography for big-hearted local entrepreneurs who want to stand out from the crowd.

Based in the UK with her husband and two boys, she's touted as one of the countries leading family & personal branding photographers & photography teacher to parents. She's also the Founder of the Delight Retreat for family photographers.

In addition to all that, she's the co-host of the photography podcast – Shoot Edit Chat Repeat.

In this interview, you will be blown away as Vicki shares the secret to profitable photography mini sessions.

Here's some more of what we cover in the interview:

  • Which genre is more profitable for Vicki – family photography or branding photography
  • Why combine two photography genres on one website
  • Lead generation sources for Vicki's family photography business
  • The reason Vicki created an online photography course for busy parents
  • How are Vicki's dream clients finding her
  • How Vicki managed to maintain repeat customers
  • Google and word-of-mouth as lead generation sources
  • How Vicki sells her mini sessions
  • Quality lead magnets that work for photographers
  • The importance of targeting clients with the right message
  • Vicki's email software
  • Why Vicki is passionate about mini sessions
  • Vicki's mini session process
  • Working with associate photographers
  • Will utilising associate photographers help grow your photography business
  • Commission fees for referring work to other photographers
  • Are Vicki's mini sessions profitable
  • Mini sessions pricing
  • Why you need to pay location fees
  • The more images you deliver, the LESS clients will spend
  • Using ShootProof to upload photos
  • Limiting mini-sessions to 5 per morning
  • Why you shouldn't undervalue mini sessions
  • Looking at the cost of doing business when considering pricing
  • How Vicki fills her mini sessions
  • How to build a great mailing list
  • Vicki's mini session booking process
  • Why some photographers not doing well with their businesses
  • The importance of believing in yourself
  • What Vicki teaches in her training courses

Vicki Knights Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

The more images you deliver, the harder it is for clients to choose and they end up actually spending less. – Vicki Knights

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Vicki Knights Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Vicki shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If your'e trying to sell all of the digital images, they're going to think “Well, so many of these are so similar. We don't want to buy all of them.” Whereas, if every single image is different and unique, they are going to want to buy all of them. – Vicki Knights

If you have any questions that I missed, a specific question you’d like to ask Vicki or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

PhotoBizX Daily Vlog Challenge – Earlybird pricing is now available – STARTS Monday Nov 2nd

Why utilise video in your photography business? The number one reason – to make a personal connection with our prospective client, faster than ever before.

You can do this with video on your website, email replies with video plus advertising and retargeting with video. 

There is no faster way to make a connection than you talking to your clients via video. 

If you generally book most of the clients you meet with face to face, imagine building that bond earlier in your process and before other local photographers. It'll mean more bookings for you. Fantastic right? As long as you can be yourself and make the same kind of connection you do in person. And you can! 

Want to learn how to get comfortable being yourself on camera?

This Challenge will get you there. 

The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.

Everyone involved is getting daily feedback, and it's easy to see the fun we're all having as we progress.

The next Challenge is starting soon! Click the link and add your details to get involved: http://dailyvlogchallenge.com

The way it works

  1. Watch the daily video (with topic/Challenge included) uploaded into a separate post each day – excluding weekends.
  2. Record your video reply and upload into the comments for that unit.
  3. Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 videos from other participants. 
  4. Wait for feedback on your recording and implement suggestions into your next Challenge.

That's it, as simple as that. ???

Photography Pricing Masterclass

Want to improve your pricelist and lead clients to the products you most want to sell… for the kind of profit you could be generating?

Photography business and mindset coach, Johl Dunn will show you exactly how in this Pricing Masterclass.

Get the same fantastic results Michelle is seeing in her business!

For more details and to sign up, click this link —>>https://photobizx.com/pricing

The Masterclass includes…

  • The actual class delivered via video by Johl
  • Any future live training (plus the recording) – next delivery will be December
  • A one on one call with Johl to discuss your pricing (included free for PBX Members, USD$40 for non-members)
  • Access to any future iterations of the course
  • Access to the FB Group where Johl will answer follow up questions

Details and registrations here: https://photobizx.com/pricing

Vicki Knights Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Vicki Knights Photography Podcast

Daily Vlog Challenge registration

To learn more about the Photography Pricing Masterclass, head to: https://photobizx.com/pricing

Vicki Knights Photography Podcast

Thank you!

Thanks again for listening and thanks to Vicki for coming on to share her thoughts on the right way to book, shoot and sell profitable photography mini sessions.

You need to know what you should be charging. Do your cost of doing business. Work out what you need to charge to run a sustainable business and just keep going forward. Stop looking around and making yourself so unsure. – Vicki Knights

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew