I was introduced to Kaitlin Roten of www.kaitlinroten.com by Chris Scott from Swift Galleries. Kaitlin is utilising school portraits to book family shoots and sell wall art and her sales have skyrocketed after moving from shoot-and-burn to in-person-sales or IPS.
Chris told me Kaitlin multiplied her annual income in just 2 months after implementing IPS!
Check out her website and it's easy to see… Kaitlin is ALL ABOUT custom wall art.
You'll hear in this interview just how clear and upfront Kaitlin is about the process her clients will go through on the way to filling their homes with beautiful photography. From step by step guides, complete pricing detail and what happens before and after the shoot.
If you're not conducting IPS in your photography business or maybe you're struggling to make consistent sales, this episode is for you!
Here’s some more of what we cover in the interview:
- A short background on Kaitlin's photography business
- A brief view of how her school photography works
- Getting started with school photography
- Collaborating with schools and how it works
- A snapshot on Kaitlin's school photoshoots
- How parents can access their children's photos securely online
- How much parents pay and what they get from the photoshoot
- Kaitlin's marketing strategies and incentives to book and buy
- A creative way to gather emails for her email lists
- The importance of getting honest feedback from your clients
- How Kaitlin handles framing prints for urgent orders
- How she encourages her clients to jump from school to family photography
- Kaitlin's cold calling experiences and how she strategically benefits from them
- How Kaitlin does her pre-shoot consultation
- Dressing up and looking professional when meeting clients – for good reason
- Kaitlin's in-person sales session process
- How to price your products and educate clients about them
- Kaitlin's ordering and payment options
- Why Kaitlin switched from shoot-and-burn to IPS
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I feel like in my journey this last four years, I've become really confident and professional. Now I know what I'm giving clients. – Kaitlin Roten
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Kaitlin shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Clients really only need to see the best of the best so they think I'm the best of the best and the photos are one of a kind. – Kaitlin Roten
If you have any questions that I missed, a specific question you’d like to ask Kaitlin or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Kaitlin for coming on and sharing her thoughts and ideas on IPS, selling wall art successfully and professionally. I LOVE the way you approach photography as a service to your clients and go as far as supplying a handyman to install their purchased artwork (photography) following a sales session. Genius!
I don't like selling things. But I'm happy walking into a school becasue I'm not selling anything and the school is not buying anything from me, the parents are. – Kaitlin Roten
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon