Premium Members, click here to access this interview in the premium area
Tracy Goodwin of www.captivatetheroom.com is a voice expert, coach, author, and podcaster who’s spent nearly 30 years studying how we use our voice… and what really happens when the pressure is on.
She believes your voice is the most powerful — and most underutilised — asset you have in your business.
And that it’s not what you say that creates connection… it’s how you say it.
Because within seconds of hearing you speak, people are already deciding:
Do they trust you?
Do you sound confident?
Do you feel like an expert?
And here’s the part most photographers never consider…
Those decisions aren’t being made consciously.
They’re happening automatically — based on subtle cues in your voice you probably don’t even realise you’re giving off.
Which means you could be saying all the right things… and still losing the booking.
In this interview, I wanted to dig into what’s really going on with your voice — especially in those moments where it matters most — like enquiry calls, pricing conversations, and showing up on video.
Because if your voice is out of alignment… it doesn’t matter how good your work is.
And Tracy Goodwin is the perfect person to unpack this.
This interview was recorded live with PhotoBizX members on the call, and Tracy shares how your voice is being judged in seconds, why fear and self-doubt quietly show up in your tone, what’s really happening when you sound different under pressure, and how small shifts in the way you speak can completely change the way clients feel — and whether they book.
Here's some more of what we covered in the interview:
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
Within seconds of hearing you speak, people have already decided if they trust you. – Tracy Goodwin
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
Your voice is the one thing AI can’t replicate — it’s where real connection lives. – Tracy Goodwin
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, hold you accountable, and help you build friendships with other pro photographers who share your goals—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on today's episode.
It’s not what you say that creates connection… it’s how you say it. – Tracy Goodwin
If you have any questions I missed, a specific question you’d like to ask Tracy, or a way to thank her for coming on the show, feel free to add them in the comments area below.
Objections aren’t rejection… they’re fear showing up in real time. – Tracy Goodwin
IPS Like a MoFo Training
If your IPS sessions feel awkward… inconsistent… or you’re hearing “we’ll think about it” more than you’d like… this training will likely hit home.
Richard Grenfell has built a process that consistently delivers $3–4K average sales with a 97–98% conversion rate.
No pressure tactics.
No discounting.
No weird “sales tricks.”
Just a better way of running the IPS experience.
In this training, he shares what’s actually driving those results — and why most photographers are losing sales before the session even begins.
If you know your work is good… but your sales don’t reflect it… this is worth a look.
All the details are here: https://learn.photobizx.com/ips-like-a-mofo-registration/
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
The brain of the listener is always seeking movement — and your voice either has it or it doesn’t. – Tracy Goodwin
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Most people talk too much because they don’t fully believe what they’re saying. – Tracy Goodwin
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
The Authentic Voice for Photographers Training — Premium Members receive a 40% rebate.
Captivate the Room on Instagram
Captivate the Room on Facebook
Confidence in your voice isn’t volume… it’s ownership. – Tracy Goodwin
Thank you!
Huge thanks to Tracy for coming on and sharing so openly.
What stood out for me… this isn’t really about what you say. It’s about what your voice is revealing underneath.
Because whether you realise it or not, every conversation… every call… every video… your voice is either building trust — or quietly breaking it.
And the part most of us miss?
Clients aren’t just listening to your words. They’re reacting to how you make them feel.
That’s what they’re buying.
Love to hear what stood out for you in this one — and whether it’s changed how you’re thinking about the way you show up and communicate in your business.
People don’t buy based on logic — they buy based on how you make them feel. – Tracy Goodwin
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
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