Ale Vidal of www.ale-vidal.com is a filmmaker, director and story teller, or story weaver, as she likes to describe herself. She specializes in capturing the goals, facts, and feelings of a brand that cannot be expressed through traditional marketing.
When you see Ale's work, I think some words that will come to mind are dreamy, beautiful, emotional and transportive. As a creative, you may even feel what she creates is unattainable, it's that good.
I’ve been working to create this video for Sue Bryce Education for a year – yes, the shots in this video have been collected over a year. I have always been drawn to Ale’s work, her eye for beauty is absolutely remarkable. – Sue Bryce
A big thanks to The Image Salon for sponsoring this episode of the podcast and making the show possible. If outsourcing your editing is something you're currently doing or considering, please put the guys at The Image Salon to the test… I think you'll be blown away! They service some of the biggest names in the industry including Fer Juaristi, Two Mann Studios, Gabe McClintock and Edwina Robertson to name a few.
Here’s some of what we cover:
- What is a story weaver?
- How Ale weaves her stories with motion, colour, sound and why her mini movies rock
- How much creative freedom Ale has when commissioned for client work
- How Ale connects with her client's audience
- Things to consider when shooting for a commercial project
- Why creatives and big brands prefer Ale's work
- Who are Ale's clients?
- The meaning of beauty
- How Ale ended up attracting clients like Starbucks and Google
- How to stand out in any competitive and creative industry
- Ale's inspiration for making brand films
- Should you consider changing your style to fit clients needs?
- How Ale creates her storyboards for each shoot
- Challenges you may encounter when working with large companies or agencies
- Why it's essential to include your filmmaking process on your website
- Why Ale loves filmmaking
- Reasons for working with big brands despite being passionate to work with smaller creatives
- Ale's driving force when accepting a project
- How Ale feels when she hands over a finished project
- How Ale manages to make each film unique
- Sustainability plans for Ale's business
- Why Ale shoots with a 50mm instead of going wider
What is your big takeaway?
Following this interview, I’d love to read your feedback and comments. Was there something from this interview that struck a chord, inspired or motivated you?
Will you take any kind of action after hearing what Ale had to share?
Beauty has so much more depth to it. Beauty is being able to experience something that is aesthetically inspiring and that could be rooted to something that connects us on an emotional level. – Ale Vidal
Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you’d like to ask Ale or if you just want to say thanks for coming on the show, feel free to add them below too.
Connection was something that was always important to me. – Ale Vidal
For me, as a storyteller, I didn't want to take the focus away from this heartfelt story of just that couple. – Ale Vidal
Emotion is the translation of those values, the values of the person that you're filming, your values, like the emotion comes from that or at least real emotion comes from that. – Ale Vidal
Links to people, places and things mentioned in this episode:
Sue Bryce Education Video by Ale
The Heart Knows (Director's Cut)
Thanks again for listening to the show and thanks to Ale for coming on and experimenting with a new and different format for this photography podcast and for sharing his thoughts, views and ideas.
Also, a big thanks to The Image Salon for sponsoring this episode of the podcast and making the show possible. If outsourcing your editing is something you're currently doing or considering, please put the guys at The Image Salon to the test… I think you'll be blown away!
Each story that I create, I want it to be meaningful and individual to that person because when it's individual to that creative, you don't have to replicate anything. – Ale Vidal
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me, hope everything is going well for you in life and photography!
Thanks and speak soon