Premium Members, click here to access this interview in the premium area.

Dave and Angela of Danae Studios have a unique way of utilising third party marketing that is working better than any other style of marketing I've heard – it feels like third party photography marketing on steroids! I wasn't sure if it was the concept, the delivery, the follow up process, their approach to pre shoot consultations and sales or their photography. This interview was the first chance I was able to find out.

I met Dave and Angela at a photography workshop in Melbourne a couple of years ago. We got chatting over dinner and I was intrigued by the marketing method they were using to book portrait sessions so consistently. I wanted to learn more at the time but being surrounded by noisy photographers, great food, wine and beer meant there were just too many distractions to have a proper conversation.

Since then, I've had a standing invitation to have both Dave and Angela on the podcast. Finally, the stars aligned and we were able to record this candid interview on their strategy and processes.

A little background about the Landua's…

They own and operate Danae Studios in the Gippsland area – not far from Melbourne, Australia.

They were both photographers before they met. After falling in love, they were married in 2014 and combined their individual businesses to form Danae Studios, Danae Commercial and The Hashtag Lab.

Here’s some more of what we cover in the interview:

  • Dave and Angela's separate roles within their business
  • What is the hashtag lab and how does it work?
  • Specific areas of their business they focus on and why
  • How they got started with the commercial side of their photography business
  • Marketing strategies within their commercial side of their business
  • Pricing their commercial photography
  • How their copy and usage rights work
  • Home-based studios and how not to send the  wrong impression to clients about working from home
  • Why you don't need to call your studio a home studio even if you're working from home
  • What matters most regardless of your work space
  • How to consistently book portraits and keep it going year after year
  • Dave and Angela's marketing strategies for the portrait side of their business
  • Why calling your clients is not a good idea when booking sessions
  • How Dave and Angela give their customers the best shooting experience
  • Partnering with other businesses to boost your email list and reach
  • Voucher terms and conditions and how it all works
  • How to run an effective in-person pre-consultation sessions

Dave and Angela Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

I am a believer that yes all the other things do add up and I also believe you've got to be charging accordingly. – Dave Landua

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Dave and Angela shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.

It's all about giving people a WOW moment, because you only have one opportunity to create a first impression. – Dave Landua

If you have any questions that I missed, a specific question you’d like to ask Dave and Angela or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast  and email me your key words or keyword phrase and where you'd like me to link to.

Here are the latest reviews:

Excellent Interviews

In iTunes by ColeyBlackall from USA on April 24, 2018

I am shocked every time I listen to an interview on this podcast. Every single one delivers so much value.

The database of photographers interviewed is incredible. Everything you ever wanted to know about growing your photography business is here. I love particularly the variety of guests on the show. Andrew has everyone from documentary style, newborns, weddings, pets…

Thanks Andrew for consistently having such amazing guests on the show.

Here are the latest reviews:

Great insights to the Artist

In iTunes by Caboolture family portrait photographer, Stuart Cox from Australia on March 29, 2018.

Where does Andrew find the time to create not one but two fantastic podcasts!

I love that there are podcasts that focus on the psyche artist and the inspiration behind the scenes. A really refreshing take on photography-centric podcasts.

Game Changer

In iTunes by Ballarat Newborn PhotographerJustine Locandro from Australia on April 30, 2018.

Hands down the absolute best resource for building and improving any photography business.

I specialise in newborn and child photography but I am always amazed at how much I can learn and take away from every episode.

I love the variety of guest speakers who each have something unique to offer and the practical straight to the point questions.

Andrew is now a constant companion in my car and while I'm editing! 

An increadible resource for photographers

In iTunes by Surrey Wedding PhotographerDavid Weightman from the UK on April 30, 2018. 

Whether you're new to the photography industry or like me, been shooting for years, the inspiration and sound advice you'll receive from Andrew's podcasts will be sure to keep your business on the right track.

Andrew has a natural way of drawing out valuable nuggets of information from his guests and always has the needs of the listener in mind.

The Facebook group for premium members is also one of the most positive and supportive places I know on the internet, with useful discussions on the latest episode!

Links to people, places and things mentioned in this episode:

Danae Studios

Danae Commercial Website

Danae Studios on Facebook

Danae Studios on Instagram

The Hashtaglab

Dave and Angela Photography Podcast

Thank you!

Thanks again for listening and thanks to Dave and Angela for coming on and sharing so much about their thoughts and strategies for marketing, pricing and delivering quality to match your pricing in a competitive market.

At the point where you are going sit clients down to talk to them, if at that point they can see you are professional or heading towards professional, you should be okay but pricing needs to match. – Dave Landua

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon