Michael Hauge of www.storymastery.com works with people who want to change lives and make more money, by telling compelling stories. He is one of Hollywood’s top coaches and story experts and has worked on projects starring (among many others), Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.
In this episode, Michael shares the storytelling formula you can apply to any of your copy in a way to encourage prospective clients to stay engaged with what you have to say and more importantly, take action and engage your services.
Go to Michael's website and on his home page, you'll see a recent video of him and Will Smith, chatting about what makes a story great. Will Smith!
Michael also coaches entrepreneurs and business owners on using story to transform the lives of their audiences, clients and customers.
Imagine if… every time you blogged or created copy for your website and marketing, you could instantly motivate and inspire your audience, and potential clients and customers to take action.
You can, with Michael's simple 6-Step Success Stories formula – which I discovered after recently purchasing his book – Storytelling Made Easy. Michael says, if we follow his simple storytelling formula, you’ll be able to attract more clients by giving them their own emotional experience.
Here’s some more of what we cover in the interview:
- When and how can a photographer possibly use storytelling in their copy?
- Why storytelling is relevant to every photographer
- How to market your product or services through storytelling
- Questions you need to answer to incorporate storytelling into your photography business
- How stories about your photography can make a huge difference to your marketing
- How to start a great story about your photography, photos or a session
- Knowing the characters and your goals when creating a story
- Michael's beliefs about stories for businesses
- Tips on how to draw people in with your storytelling
- How to add conflict and why every good story needs it
- The three foundational elements of every story
- How incorporating stories will affect your in-person sales session
- Michael's six key steps in building great stories
- Why is dialogue more compelling for storytelling?
- The common problems that Michael sees with clients learning storytelling
- Does the length of a story affect how you convey your message to your clients?
- A list of what to watch out for in your storytelling
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
I think a story about how that photograph came into being would be valuable in the same way some way footage of the making of a moview would be helpful. – Michael Hauge
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
It's okay to combine things, adjust things. Just don't pretend you did something that you never did. – Michael Hauge
If you have any questions that I missed, a specific question you’d like to ask Michael or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Here are the latest reviews:
Best photo business podcast
In iTunes by family photographer Bradenton Florida, Tracy Wicklund from the USA on June 25, 2018
Seriously the best photography business podcast out there.
If you want to improve your business this is the podcast for you…from IPS to marketing to personal projects impacting business to how to optimize your website and everything in between this podcast will walk you through the why and the how!
If you run a Photography business you need to be listening to the photoBizX podcast! Subscribe today and you will get immediate value!
In iTunes by Cheshire wedding photographer, Andy Lumley from the UK on June 28, 2018
As newbies in the wedding and portrait photography business, I have found Andrew's interviews and insight invaluable. It has made us reflect on all that we have done in the last year and a half and take the marketing and business side of the business by the horns and start wrestling it properly!!
I started as a free listener but the content is soooooooo good that it was a no-brainer to become a premium member. Pick out some interviews, listen and you will see what I mean.
Thanks, Andrew, and keep up the great work!!
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Michael for coming on and sharing so much about his thoughts on the business of storytelling and how anyone, including photographers, can apply the principles of great storytelling to attract and compel prospective clients to take action.
Everybody who writes screenplays has to understand that you’ve got to tell your story in a way that’s gonna get butts in seats, that’s gonna make people wanna come and buy a ticket. And I think a lot of times writers either forget that or wanna ignore that, they feel like thinking about commercial prospects is somehow selling out or is gonna diminish their project and so on, and I don’t believe that’s true at all. – Michael Hauge
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon