If you're a photographer looking to build awareness of you and your brand in your local area, Billy covers step by step how you can do it – no matter how new you are as a professional photographer. He makes it very clear that success and popularity has little to do with skill level and more to do with creative marketing. Then goes on to elaborate about some very cool ideas you can implement in your business.
Here's some more of what we cover:
Following the interview, you should be equipped with a stack of new marketing ideas to grow your business and get noticed in your community. You may not have the courage to do something “crazy” right off the bat but hopefully you'll have the tenacity to target some influential people and create opportunities to get noticed.
At the very least, you'll know there is never an excuse to not be shooting to grow your business. Whether it's for paid work or in exchange for services, you need to be shooting.
What's on Offer for Premium Members
If you're a premium member, you should have received an email with links to your version of this episode where you can hear lots more implementable content from Billy where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for including:
What is your big takeaway?
Following this interview with Billy, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what he had to share? Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Billy your thanks, and support for the show at the same time, click the link to create a tweet and automatically and let him know you're listening: https://photobizx.com/billy
Win A New Camera Strap from Lucky Straps
In the last episode I mentioned a camera strap giveaway from Lucky Camera Straps in Australia. It looks like I gave out the incorrect URL so if you'd still like the chance to win the strap, head over to luckystraps.com.au/collections and let me know the colour strap you'd like to have for your camera and the first person to mention the colour I have here will receive this one.
Leave your favourite colour combo in the comments below or send me a tweet – https://twitter.com/andrewhellmich
The first person to list the colour strap I have here will receive it.
The Resources Page
Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast. This week there were two great reviews so a big thanks to Dan McCreary of http://www.danmccreary.com in the United States and Graham Leggate of http://perthprophoto.net in Western Australia.
Sincerely, thanks so much for your ratings and reviews, I appreciate the time you've taken and it's a big help for the show. It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask. Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
One of the photos from the model portfolio shoot last week.
Links to people, places and things mentioned in this episode:
Forever Jobless – the website
Billy's NEW Podcast – Forever Jobless
Billy on Twitter – @BillyMurphy
Bootscaling Blog Post: The Exact Strategy My Startup is Using to Generate Leads
Australian rules and regulations regarding Trademarks – thanks to Chris Gillham of All Reasons Photography for sending through the link.
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.
Thanks and speak soon
Andrew
Hi Andrew and Billy!
This podcast was excellent. I very much appreciated the business and entrepreneurship included in this episode. I am absolutely going to subscribe to Billy’s podcast! Interestingly, while I was listening to the podcast, I was on my way to a free photo session for a local dog rescue group. I believe in their cause and the owner was kind enough to return the favour by recommending me to many of the pet owners. We’re already booked some and are going to be hosting a “Celebration of Adoption” fundraising event. Our fledgling business is off and running now!
Thank you both for all that you do!
Amanda
http://acs-studios.net/canine-second-chance/
It’s encouraging to hear that what Billy was preaching works in real life for photographers Amanda.
I think your approach with the dog shelter is something that Caitlin McColl and Charlotte Reeves both talked about in their interviews. As successful pet photographers, make sure you check their interviews if you haven’t already. Be warned about what caitlin shares though… She is freakishly organised! 🙂
Good to hear your off and running too!
Loved this interview! Will definitely be checking out Billy’s podcast!
Obviously the huge takeaway is value exchanges with influencers when you are not yet at max capacity. It is such a simple yet powerful technique for building a great portfolio and getting referrals at the same time.
Have a great Easter!
Yep, I think you nailed the BIG takeaway in this episode Justin. I reckon Billy’s approach is definitely worth trying, especially if all your spare time is simply thrown at blogging and social media.
Easter has been great – hope you enjoyed some time off too.
This was GREAT info! I’m in a small town, so these tips to stand out and get exposed were really helpful! Thank you:)
Thanks Nicole, glad to hear there was good value in the interview for you.