When starting out, he was a self confessed “copy cat” who followed the photographers that went before him. It took a couple of years to realise that wasn't the way to a successful photography business, a happy life or a fulfilling one.
The first image in his portfolio features a headless bride and a headless dog. Why? Fer is looking to attract a certain clientele and his portfolio is there to attract the right clients for him and push away those that may not be a good fit for his style.
Fer is so passionate about his style and working with the right couples, he recently dropped his prices because he was starting to see the wrong type of couples booking his services. This is someone committed to his art and not simply making more money.
Here's some more of what we cover:
- Starting out your photography career as a copycat is totally normal, almost every photographer does
- The secret to wedding photography success appears when you start shooting the way you want to shoot
- Drawing a line in the sand and taking the leap or risk your photography business becoming a 9-5 job with no passion
- Learn why Fer lowered his prices while being booked constantly at a higher price
- Once you realise your photographer super heroes are normal hard working people, you can get down and concentrate on your own photography style and forget about their ability and creativity
- Risk aversion and why sometimes you need to take the jobs you don't want early in the season
- Living within your means is a beautiful thing and will help you be the photographer you want to be
- Shooting a wedding with two prime lenses only
- The importance of showing credibility to prospective clients as your prices go up and Fer does it
- How does Fer get those great expressions in his wedding photography… by shooting in the nude!
Following this interview, I'll be surprised if there is a single listener who isn't re-evaluating the way they shoot, do business and live life. Be sure to check out Fer's work, not to copy his style but to see the work of a photographer that is shooting for their vision and their love of art. Do you have the guts to follow your passion?
What's on Offer for Premium Members
Outsourcing is something you may have heard a lot about but are unsure where to start and what, if anything, you should outsource. I've outsourced a number of jobs and the results can be varied in regard to quality and price. Today I'm a lot more confident in getting great outcomes every time.
This week premium members will learn where to start outsourcing, which websites to use and how to do it. You'll learn the best way to get great results and find outsourcers that you'd like to work with for your projects that supply the quality of work you'd expect.
Following the audio, you'll be confident to take on new and more projects, spend more time doing the things in your business that you either enjoy or generate more income. If you're busy enough, there really is no need to do the things you don't like to do in your business – I'll show you how.
What is your big takeaway?
Following this interview with Fer, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what he had to share? Let me know by leaving your thoughts in the comments below.
If you have any questions for Fer that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Fer your thanks and support for the show at the same time, click the link to create a tweet and automatically let Fer know your listening: https://photobizx.com/Fer.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast and am usually blown away by the comments and reviews. This week was no exception with two reviews from either side of the world. One from Joe Martin, New Hampshire portrait and wedding photographer another from Mr Roly of Impressions Studios in Miami.
Sincerely guys, thanks so much for your rating and review, I appreciate the time you've taken and it's a big help for the show and I'm sorry Mr Roly, you were just pipped for the 100th review 🙂
It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.
Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me email@example.com, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.
Thanks and speak soon