287: Michael Teo – Starting a Headshot Photography Business From The Top Down

Premium Members, click here to access this interview in the premium area.

Michael Teo of www.professionalheadshotphotography.com.au is getting out of glamour photography and starting a headshot photography business. The strange thing to me when I heard this, was his glamour photography business was doing fantastically well. Why leave a thriving, successful and profitable business behind to start from scratch… again?

Although Michael wasn't jumping at the idea of recording an interview focussed on a business was yet to get going, I thought it was THE PERFECT time to hear how a successful photography business operator intends to tackle a new startup, a new genre, knowing what he has learned from an existing business.

Following some gentle arm-twisting, Michael agreed to record something, jumped on his cargo bike and met me at a cafe in the centre of Melbourne for one of the most fun interviews I've had the pleasure of recording – noisy traffic, interesting passers-by, cold weather and all!

Although the interview focus is on how Michael intends to kick off his new business venture, this conversation is so much more than that and includes lessons from his last business, photography as art, sick family, setting realistic expectations and leaving a true legacy in our limited time here.

Here’s some more of what we cover in the interview:

  • Changes in Michael's life and business over the past year and his reason for seeking change
  • The pressures Michael and his family faced during his mum's illness
  • What led Michael to take a different direction with his Photography business?
  • Why personal work has to be part of the photography business model
  • Michael's perspective on glamour photography
  • The advantage of speaking with and booking your clients personally
  • The need to be organised and have a workflow to maximise your time
  • Michael's current focus when it comes to his photography style
  • The difference between domestic and commercial photography workflow
  • Michael's marketing strategies for his new headshot photography business
  • How Michael envisions his new business growth over the next few months
  • Coding and WordPress – is it really necessary for photographers?
  • Why Michael selected a totally corporate theme for his new website
  • Questions you need to ask when creating your website
  • How Michael creatively manage bookings and schedules through his new website
  • Michael's transition from networking with portrait to headshot and commercial photographers
  • Michael's business goal within the next six months
  • Where Michael sees himself in contributing to the art world of photography

Michael Teo Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

Doing glamour portraits and doing corporate portraits is essentially portraiture. The main difference is the workflow. – Michael Teo

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Michael Teo Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If I'm going to make my life mean something, then I would definitely want to explore the things that I can contribute on a bigger scale rather than just building a business. – Michael Teo

If you have any questions that I missed, a specific question you’d like to ask Michael or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Michael Teo Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Although the following review wasn't left on iTunes, it was super appreciated by me and I'm rapt to share it here.

This video testimonial was recorded by Beaumaris lifestyle family photographer, Sarah Churcher in New Zealand. Thank you Sarah! 

Links to people, places and things mentioned in this episode:

Michael Teo Website

Professional Headshot Photography Website

Michael Teo on Facebook

Michael Teo on Instagram

Michael Teo on Twitter

Acuity

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Zaharoula Harris

Andrew and Robyn Campbell

Australasian Promotional Products Association (APPA)

Episode 005 Premium Only: Michael Teo – Photography Projects Pay Off When You Commit

Episode 009 Premium Only: Michael Teo – Answering the Tough Client Questions Every Pro Photographer Faces

Episode 016 Premium Only: Laurie Brown – 30 Days of Gorgeous for $30,000 in Sales

Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer

Episode 135: Delane Rouse – How To Build a Successful Headshot Photography Business

Episode 091: Paul Hoelen – Photography Business to Fund Your Lifestyle of Choice

Thank you!

Thanks again for listening and big thanks to Michael for sharing his thoughts on business, attracting more clients, advertising and generally being better at what we do by avoiding implementation paralysis.

I see creativity not as a flash of inspiration but as a channel. – Michael Teo

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

 

By |2018-10-30T16:26:09+00:00October 29th, 2018|Podcast|0 Comments