William himself is a photographer but now concentrates more of his time in helping other photographers to be more easily found on the web. In addition to his SEO expertise, William is a website designer and preaches the importance of building a great website for your client first, the search engines second.
Without a good experience for your prospective clients, it doesn't matter how well your website is found if it reads horribly or just plain sux. Listen in to find how to separate yourself from the hoards of photographers and have a unique site that converts… something we all should be striving for.
During the interview we cover:
In addition to all the SEO and website goodness, William shares a little about his recent visit to WPPI in Las Vegas, his love of shooting and more so… film! After shooting a bunch with his mates at WPPI, he is still waiting to receive his processed rolls of film – I can't remember the last time I had to wait for my film to be processed and wonder if any of you still dabble or shoot seriously with film? I'd love to know.

This screen shot is from joshuagull.com and just one of the many sites that William has designed and optimised for search engine traffic.
Toward the end of our interview, William shared news about his webinar training series that he runs each month. If you're unsure, a webinar is online and “live” training where you listen to and interact with the presenter/trainer, while seeing their computer screen. It really is a live event or presentation and you do get the chance to ask questions, just like a real seminar.
In William's case, his course – Get Noticed in 4 Weeks, he covers everything we discuss in our interview but in more depth over a four week period. What excited me more than anything about this course is you will be held accountable as William takes you through Google Analytics and you actually measure your traffic before, during and after your training. This will be invaluable if you are interested in optimising your site.
You can find more details about the webinar course here and for $129.00 it sounds like fantastic value to me.
Also, make sure you check out Williams blog where he covers all sorts of great and practical tips on SEO that are very easy to understand and full of diagrams. After following one of his tutorials, I found my blog has the most traffic in Wednesdays at 10am – a great help when planning when to release new posts each week. The flaunt your site blog is here – http://flauntyoursite.com/blog/
Items mentioned in this podcast:
- William's Website – http://flauntyoursite.com
- William on Facebook – https://www.facebook.com/williambay
- William on Twitter – https://twitter.com/williambay
- Gravity Forms – the forms William likes to use in his WordPress websites
- Joshua Gull Photography – http://joshuagull.com
- Jonas Peterson Photographer – http://jonaspeterson.com
- Digital Photography School – http://digital-photography-school.com
- The Modern Tog (blog for wedding photographers)- http://www.themoderntog.com
- Wedding Wire (wedding directory) – http://www.weddingwire.com
- Martha Stewart Weddings (wedding directory) – http://www.marthastewartweddings.com
- Fearless Photographers (photographers directory) – http://www.fearlessphotographers.com
- Open Site Explorer (to check back links to any website) – http://www.opensiteexplorer.org
- SEO Moz (great website to learn more about SEO plus tools for your browser) – http://www.seomoz.org
- Style Me Pretty (wedding blog) – http://www.stylemepretty.com
- Polka Dot Bride (large Aussie Wedding Blog) – http://www.polkadotbride.com
Lastly, to help other photographers find this new podcast, it'd be a huge help if you left a rating and comment on iTunes about the Photo Biz eXposed podcast and you can do that here.
Hope you have a great week.
Speak soon
Andrew
Love this podcast! It is one I have listened to over and over, and have learnt so much. Thanks again Andrew!! Awesome stuff.
Thanks Brett – there are certainly a bunch of hidden gems in this episode. Make sure you check out William’s website/blog too – he has some cool SEO tips and lots of good ideas on how to rank better in Google.
I have listened to this interview twice well worth the effort and time
Make sure you check out Williams blog as well David – he regularly updates with current and helpful info on how to rank better google.
Enjoyed this one! Only getting around to catching up on the some of the podcasts now.
Regards from Ireland.
Cormac
Hey Cormac, thanks for adding your comments and great to have you listening!
Gabriel was one of my favourite interviews to date as well. A ton of good actionable info without all the “SEO trickery” so common with that group of experts.
You’ll have to let me know when you start putting some of what you heard into action so I can check out your videos… love an Irish accent!
Speak soon
[…] can hear the interview with William in episode 3 of the podcast to get a better idea of what he does and […]
Hi Andrew,
another great episode and I am glad found it as I am in the process of building my website, William gave me lots to think about, like backlinks and the plugin such as the one you are using on your blog for “do follow”.
Another take away was William’s suggestion for a form on the home page, have to implement this one.
I came away thinking that the more you give the more you get, become involved in the online communities and a web of links will grow over time.
Keep up the great work.
Tony
Thanks Tony – William has some great tips on SEO, he also has more easy to understand and follow articles on his blog if you’re looking for more.
I think it was William that gave me the idea of the “Comment Luv” plugin – I thought it could be a big help to listeners.
I agree with your takeaway and it definitely works on more than one level. Yes, there’s the direct benefits of the back links also the bonus of getting involved means you become part of a community. I’d heard this in the past and thought it was just all fluff but since starting the podcast, I’ve met, emailed and chatted with so many great people. All of who got involved… Like you! 🙂
Make sure you check out Gabriel Machuret’s episode on SEO too – it’s a totally different approach and very little about the technical stuff that William talks about.
Hi Andrew
Its been almost 6 months since listening to any of the new podcasts. I have been going through the old podcasts over and over again and did not want to just keep listening to new podcasts before doing some major implementations of the stuff that i had been listening to and learning about on the podcasts.
I am proud to say the time has arrived.
First of all. My wife and i have ditched our old flash site in favour of a WordPress site.
We got married last December and we saw this as good excuse to rebrand from our old wedding photography business named brand which was under my name to one with both our names.
We had our logo and website done by Media Novak and we are happy with the result.
We were given full control of the site a few days ago and its been awesome using the stuff i have learnt from your podcasts and with the help of you tube as well, i have been managing to implement the SEO side of things.
Its a big learning curve but already, even before the SEO has started working we feel that there is going to be a big jump for us business wise.
Thank you so much for doing what you do and for the time and effort you put in and most of all, thank you to your wife Linda for giving you the time to share with us.
Kind Regards
Oz
Hey Oz – great to read your comments and love the approach you’re taking to get things in order before moving onto new ideas.
The move from Flash to WordPress is definitely a massive step in the right direction and this topic is discussed in more detail in an upcoming episode with a web designer.
If you have any questions in regard to WordPress and SEO and are struggling to find an answer, hit me up. If I can’t help, I’m sire I’ll be able to point your in the right direction.
And congrats on your marriage – what a great reason for a rebrand! 🙂
I’ll pass on your thanks to Linda too, thanks.
Speak soon
Andrew