380: Sarah Churcher – How to photograph family portraits via zoom for profit

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Sarah Churcher of www.mukaportraits.com.au is a family portrait photographer based in Melbourne, Australia – the city most severely affected by Coronavirus lockdowns causing havoc with small businesses. In this interview, she shares all the details on how to photograph family portraits via zoom for profit.

I approached Sarah for this interview, right after she emailed me saying…

Hey Andrew,

I thought I'd reach out to you as I had a win with a Zoom photography session that I thought might help some other photographers out there. I've spoken with a few photographers and no one was quite doing it this way, and it had incredible results for me.

Attached is a press release I am getting out and about today and some samples from the session.

If you think listeners might be interested, I’d be happy to take you through it in more detail to share with them.

It is a new concept for me, I only did the session last week so I only have one sample session to show you so far.

Kind regards,
Sarah

In this interview, Sarah shares all the details on her Zoom family photography sessions and utilising them to bring in some income, help her clients and to gain some terrific exposure for her photography and business.

Here's some more of what we cover in the interview:

• A rundown of Sarah's portrait photography business
• Why Sarah wanted to share her business strategy with PhotoBizX listeners
• How Sarah's Zoom photography sessions work
• How Sarah managed to do newborn sessions during lockdowns
• Pricing her Zoom photography sessions
• Handling photo session payments before and during COVID times
• Marketing COVID collaboration packages
• Does a Zoom session evoke the same feelings as in-person pre-shoot consultations?
• The importance of setting clients' expectations
• Seeking help from Dads to photograph the newborn sessions
• How the initial consults work with Sarah's Zoom photo sessions
• What's included in Sarah's photography packages?
• Sarah's workflow after obtaining the photos from her Zoom photography sessions
• Sarah's culling process
• Sarah's plan for press releases and marketing her photography and business
• What is a media release look and what's included in Sarah's?
• The future for Sarah's Zoom photography sessions
• Using newsletters to get the word out
• Sarah's tips for photographers who are struggling with sessions during lockdowns

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Sarah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If you have any questions that I missed, a specific question you’d like to ask Sarah or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

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Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

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If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

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