Matt and Katie started their incredibly successful business in a small country town and charged $8000 for their very first wedding! Although it was a bold move and not one they recommend. In this episode of the podcast they explain how to have portrait and wedding photography success with planning, systems business fundamentals, creativity and the REAL you.

Showing the real you is the secret to success in what is a saturated, competitive market. Matt and Katie do this amazingly well and we cover a bunch of ways you can inject your personality into your brand.

Along with all the business talk, a beautiful (almost creepy) story about the way Matt and Katie met, fell in love and married is revealed.

Here's some of what we cover in the interview:

  • Photography workshops and why are so many photographers doing them?
  • The unpredictability of the photography business
  • Print sales
  • Pricing
  • Online marketing
  • Website design
  • The importance of personality in your brand
  • Where you can show your personality
  • Systems will save you in business
  • Soft selling
  • Communicating value to your clients and how you can do it
  • Website design, why it matters a lot and what you should be doing
  • Opening up to your clients
  • Client meetings for weddings and portraits
  • Online slideshows and how they have improved business
  • Blog posting
  • Going viral amongst your bride and groom's friends
  • Increasing website traffic
Matt and Katie have a portrait sales training program and have kindly offered podcast listeners 30% off with the promo code Xposed. The promo code is valid till the end of July. You can check out the program here:

Just in, while editing the recording of this episode, Matt emailed to say that you also get a $75 gift card from Vision Art (their album suppliers), when you purchase the portrait sales training program.

Matt and Katie Photo Biz Xposed Podcast interview

What is your big takeaway?

Last week I made a special request to let me know your biggest takeaway from each guest interviewed and I'd love to see that carried on each week. Not only will it cement an idea for you to implement in your business and give you some accountability, it's also a sign of thanks to the wonderful guests that come on the show and share so much.

I'd love to read about your big takeaway from this episode in the comments section below. What is one thing you learnt or plan to implement in your business after listening to Matt and Katie?

If you'd just like to say thanks for coming on, by all means, do that too! And if you feel really game, use the voicemail tab on the right hand side of this page and I'll be able to play your message back on the podcast.

If you haven't had a chance to see the feedback Nick Evans received after his interview last week, check that out and feel free to keep the conversation going.

iTunes ratings and reviews target

I've set a goal that I'd love to see reached with your help. That goal is 50 ratings and reviews in iTunes by the start of the 21st episode of the podcast. If you haven't already, can you please leave a comment and rating in the iTunes store – it helps the show get found by other photographers and helps attract the very best photographers, marketers and business people for future interviews.

To leave a review, head to:

Matt and Katie Photo Biz Xposed Podcast interview

Links to people, places and things mentioned in this episode:

Matt and Katie's Website/Blog

Matt and Katie's Portrait Sales Training Program

Matt and Katie on Facebook

Seldex – for portrait print boxes

Vision Art – album suppliers

Kelly Brown (Little Pieces Photography) – New Born Photographer

Jerry Ghionis – photographer

Yervant – photographer

Rocco – photographer

Studio Impressions – Marcus Bell's photography studio

Sound Slides – online slideshow software

Show It Web – online slideshow software

Annimoto – slideshow software

Adobe Lightroom

Premiere Pro – video editing software

Photo Mechanic – software for editing, renumbering and renaming

Music Bed – online royalty free music resource

Song Freedom – online royalty free music resource

Tripple Scoop Music – online royalty free music resource

Julien Beatie – photographer

Jasmine Star – photographer

Matt and Katie Photo Biz Xposed Podcast interview

What's the premium content?

For premium members this month, Matt and Katie stay on the call for a little longer and explain the four areas that are the most challenging to wedding and portrait photographers. We then delve deep into one of the four key areas which is your website and you'll learn exactly how you should be setting up your home page, what images to show, the wording you need to be using and the design elements that will convert lookers into clients.

Also for members, a “special” promo code that entitles you to 50% off the portrait sales training program from Matt and Katie.

Matt and Katie's workshops

I mentioned in the show that Matt and Katie are holding a series of 3 day intensive workshops around the country and New Zealand. You can find more information on their website and the dates are listed below:

  • Auckland – 8th, 9th and 10th of July
  • Sunshine Coast – 22nd, 23rd and 24th of July
  • Melbourne (sold out) – 29th, 30th and 31st of July
  • Adelaide – 5th, 6th and 7th of August
  • Newcastle – 12th, 13th and 14th of August

That's it for me this week, have a great one.

Speak soon