Showing the real you is the secret to success in what is a saturated, competitive market. Matt and Katie do this amazingly well and we cover a bunch of ways you can inject your personality into your brand.
Along with all the business talk, a beautiful (almost creepy) story about the way Matt and Katie met, fell in love and married is revealed.
Here's some of what we cover in the interview:
- Photography workshops and why are so many photographers doing them?
- The unpredictability of the photography business
- Print sales
- Online marketing
- Website design
- The importance of personality in your brand
- Where you can show your personality
- Systems will save you in business
- Soft selling
- Communicating value to your clients and how you can do it
- Website design, why it matters a lot and what you should be doing
- Opening up to your clients
- Client meetings for weddings and portraits
- Online slideshows and how they have improved business
- Blog posting
- Going viral amongst your bride and groom's friends
- Increasing website traffic
Just in, while editing the recording of this episode, Matt emailed to say that you also get a $75 gift card from Vision Art (their album suppliers), when you purchase the portrait sales training program.
What is your big takeaway?
Last week I made a special request to let me know your biggest takeaway from each guest interviewed and I'd love to see that carried on each week. Not only will it cement an idea for you to implement in your business and give you some accountability, it's also a sign of thanks to the wonderful guests that come on the show and share so much.
I'd love to read about your big takeaway from this episode in the comments section below. What is one thing you learnt or plan to implement in your business after listening to Matt and Katie?
If you'd just like to say thanks for coming on, by all means, do that too! And if you feel really game, use the voicemail tab on the right hand side of this page and I'll be able to play your message back on the podcast.
If you haven't had a chance to see the feedback Nick Evans received after his interview last week, check that out and feel free to keep the conversation going.
iTunes ratings and reviews target
I've set a goal that I'd love to see reached with your help. That goal is 50 ratings and reviews in iTunes by the start of the 21st episode of the podcast. If you haven't already, can you please leave a comment and rating in the iTunes store – it helps the show get found by other photographers and helps attract the very best photographers, marketers and business people for future interviews.
To leave a review, head to: https://photobizx.com/itunes
Links to people, places and things mentioned in this episode:
Seldex – for portrait print boxes
Vision Art – album suppliers
Kelly Brown (Little Pieces Photography) – New Born Photographer
Jerry Ghionis – photographer
Yervant – photographer
Rocco – photographer
Studio Impressions – Marcus Bell's photography studio
Sound Slides – online slideshow software
Show It Web – online slideshow software
Annimoto – slideshow software
Premiere Pro – video editing software
Photo Mechanic – software for editing, renumbering and renaming
Music Bed – online royalty free music resource
Song Freedom – online royalty free music resource
Tripple Scoop Music – online royalty free music resource
Julien Beatie – photographer
Jasmine Star – photographer
What's the premium content?
For premium members this month, Matt and Katie stay on the call for a little longer and explain the four areas that are the most challenging to wedding and portrait photographers. We then delve deep into one of the four key areas which is your website and you'll learn exactly how you should be setting up your home page, what images to show, the wording you need to be using and the design elements that will convert lookers into clients.
Also for members, a “special” promo code that entitles you to 50% off the portrait sales training program from Matt and Katie.
Matt and Katie's workshops
I mentioned in the show that Matt and Katie are holding a series of 3 day intensive workshops around the country and New Zealand. You can find more information on their website and the dates are listed below:
- Auckland – 8th, 9th and 10th of July
- Sunshine Coast – 22nd, 23rd and 24th of July
- Melbourne (sold out) – 29th, 30th and 31st of July
- Adelaide – 5th, 6th and 7th of August
- Newcastle – 12th, 13th and 14th of August
That's it for me this week, have a great one.