Here's some more of what we cover:
Mike from Biblino Images: For the photographers that don't have a dedicated space to show of their products to prospective clients. How many products do you need to bring to the clients house?
Keeping in mind you sell what you show. Do you bring everything or just the high ticket items?
Andrew Szopory: What's the best way to sell albums and maximise sales without having to wait 3-9 months to hear back from your couple up cash flow?
This is based on already having sold a basic 20 sided album in their package. I have a case now where I'm waiting on a bride from last September to get back to me with her list of images. But I can see this will turn into an issue next year when I'm shoot 30 plus weddings.
Lee Jones from the UK: Pricing Formula – should I work to a sliding scale with my products and albums considering the cost of larger items can start running away? After all, a slight encouragement to buy the bigger products is good as it still results in more profit and even better advertising for your business?
Do you think there is a good number of basic products to have on offer for startup photography busines? There are so many fantastic products on offer from so many suppliers that it can be daunting.
Discounts or offers from suppliers – should I pass on those discounts to encourage more sales? An example is multiple of the same album or run out specials?
What do you do as a follow up strategy 6-12 months after the shoot? Should I simply be making contact, make more offers for follow up sales, offer the digital files at a reduced rate etc?
Effectively if you've already made your money and they're not likely to come back for big wall art – can more money be made for minimal cost here?
Tony Gay from Australia: As corporate photographer with 28 years experience, all of which has been as an employee, I feel my technical knowledge is pretty good, I'm wanting to move into business for myself and building it up alongside my “9-5” job, what are the main things I should work on and what are the gotchas I need to be ready for?
Andrew Szopory: I'm a one man band and have no studio or sitting area to interview people, I take albums and usually meet at a local coffee shop. What is the best way to interview people in this circumstance in regard to locations?
I just don't want this part of the sales process to be loosing me business.
Anais Chaine: What would you recommend until I have all the products from my range ready to show?
At this stage I don't have a sample of everything I want to sell because I can't invest that much money at once. It will be done within 6 months. Until then but by then what should I do to encourage products that I can't show?
What's on Offer for Premium Members
If you're a premium member, you'll hear an extra hour of fantastic content where Matt and Steve continue to answer questions.
Here are the extra questions you'll hear answered:
Deb Smith Deb Smith: After portfolio building from home for the past year, I'm about to sign a sub-lease for a studio space of about 3.5m x 2.5m (located inside a local hairdressers salon). I will have my own waiting area which I plan to use to display print product.
I'll be focusing on beauty portraits but hope to still attract wedding, maternity and baby clients. After portfolio building from home for the past year, I'm about to sign a sub-lease for a studio space of about 3.5m x 2.5m (located inside a local hairdressers salon).
I will have my own waiting area which I plan to use to display print product. I'll be focusing on beauty portraits but hope to still attract wedding, maternity and baby clients.
What are your ideas for marketing to this genre? I want everyone in town to know about me. I'm up for face-to-face networking and themed mini sessions to start and I hope to blog at least once a week. What are your ideas for marketing to this genre? I want everyone in town to know about me. I'm up for face-to-face networking and themed mini sessions to start and I hope to blog at least once a week.
Emily Szilveszter from Living Lens: How can I provide great personal service and connection when I often can't meet prospective clients in person before their ig day? We travel a lot and it's not often possible – I would love some ideas to better connect.
Chris Anderson from Shot by CA in Canada: I found a local ad for someone looking for a photographer to PAY THEM to shoot their wedding in exchange for using the photos in their portfolio.
Basically they're looking for someone to pay them to have the privilege of shooting their wedding, and then there is a possibility that they'll buy back some of the photos afterwards. My favourite line from the email? “you're not special no one is… You are just another photographer..”
What is your big takeaway?
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Links to people, places and things mentioned in this episode:
That's it for me this week, hope everything is going well for you in life and business!
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Thanks and speak soon Andrew