Right after this episode of the photography podcast was recorded, Oli Sansom was named Capture Magazine's “Emerging Photographer of the Year” for 2014, as well as taking out the portrait category and being a finalist in the documentary/journalism & wedding categories. In this interview, Oli shares everything about his photography business start up success after a push when his last employer left him without work.
Although Oli isn't a making a million from photography yet, he's on his way however and isn't following the path of his peers, instead, choosing to bash down his own path by shooting the way he likes and attracting clients that gravitate toward his dark, moody and experimental style.
Here's some more of what we cover:
- Learning the hard way about pigeon holing yourself with a photography style by what you show on your website
- Getting the push to make photography a full time business and not simply a creative outlet
- Why Oli still “freaks out” at the start of every bridal location shoot and thinks he can't do this
- Taking risks with your clients work – the pay offs and the fear involved
- Film is not dead – shooting film at weddings for a point of interests and total experimentation by shooting expired film on old World War 2 cameras
- How shooting a personal project totally changed the way Oli shoots and had the single biggest bearing on his road to photography success
- Simplifying wedding packages to simplify the booking process for clients
- Why Oli has decided on no albums for clients so he can focus on the photography and the shooting and why he's thinking about introducing albums now
- Planning ahead to not fill up a calendar and leave room in the diary for fear of losing the passion to create and shoot personal projects
- Aiming for a $300,000.00 turnover and ways to achieve that by not over shooting
- Setting up a workflow to shoot a wedding on Saturday and have all the post work done by close of business Monday
- Getting a great start with booking by networking with other photographers
- Bridal blogs and blog post syndication for bookings and brand building
This interview will have some real “light bulb” moments for any photographer that wants to release the creative beast within and simply cut loose with your paid client work. The bad news is many photographers listening this episode of the podcast won't be in a position to take the same risks Oli is.
Being young with few commitments leaves Oli in a unique position where he's able to put photography and the tools that go with the trade before ANYTHING else in his life.
You'll be left with two choices. Be inspired to create, shoot personal projects, adapt, experiment and let the goodness infiltrate your usual workflow and shooting methods. Or. Wish you were younger, be jealous and think yeah, it's easy for Oli.
It's your choice but I'm about to go out and book another creative shoot and start planning my personal project – what about you?
What's on Offer for Premium Members
If you're a premium member, you should have received an email with links to your version of this episode where you can hear lots more implementable content from where we left off and started focusing on the exact area that Oli is attracting most of his clients today.
Here's some of what Jim shares for premium members.
- Awards and their relevance to emerging photographers and why Oli never shoots especially for awards
- Oli's workflow process and the one thing that he describes as his biggest game changer
- Social media strategies that are working and how Oli is getting his photography in front of people that matter
- Advice on how to take your photography to the next level and what Oli specifically does to stay inspired, creative and always improving
What is your big takeaway?
Following this interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Oli your thanks, and support for the show at the same time, click the link to create a tweet and automatically let him know you're listening: https://photobizx.com/tweet
NEW Video and Audio Transcription Service
It's apparent after listening to guests on the photography podcast like James Schramko, Gabriel Machuret, Matt and Katie plus others, that video on your website is a great way to differentiate yourself, to get your personality across and super helpful for SEO and getting your website ranking higher.
The other big point is that it's not difficult to do – all you need is your phone, a mic, and something to talk about, teach or share.
Once your video is uploaded to Youtube or Vimeo you can create links to your website or blog which helps your site's SEO.
You'll also want to transcribe your audio to add both closed captions with your video and as a transcript on your blogpost. It's this text that really helps Google to “understand” your message and rank your post and video relevance for different search terms.
Now you can have your video/audio transcribed quickly and without fuss by my staff. Simply email me a link to your video and once transcribed, you'll have a plain text document emailed back few days later.
The cost of transcription is $10 for up to 5 minutes of audio or video.
If you have questions or a video to transcribe, email me firstname.lastname@example.org with the subject line transcribe.
Send in your questions for Matt and Steve
In the last couple of episodes I mentioned I'll be having both Steve Saporito and Matt Ebenezer (of Matt and Katie Photographers) back on the podcast to answer YOUR questions.
There have been some fantastic questions coming in and there is still time and space to have your questions answered. This is your chance to ask a photography business related question that specifically applies to you and your business. Do not miss this opportunity to hear two different points of view from two different experts in the field of photography.
Steve, better known as the Portrait Doctor is a working studio transformer who knows his stuff when it comes to turning a studio into a profit making machine.
Matt and Katie have been one of the most popular interviews I've done on the show and are working photographers and workshop hosts.
I'll collate the questions and ask both Matt and Steve the same questions on different episodes to get a different perspective from both. Neither of them will have heard the others answers. It should be fun.
The Resources Page
Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast. This week I was blown away to see five fantastic reviews! Thanks you so much to:
Ben Hurt from Brisbane Australia – http://www.benjaminhurtphotography.com.au
Emily Straw from Loveland Colorado in the United States – http://emilystrawphotography.zenfolio.com
Barefoot Al Gauthier from Victoria Australia of http://www.greatportraits.com.au
Sincerely, thanks so much for your ratings and reviews, I appreciate the time you've taken and it's a big help for the show. It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask. Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me email@example.com, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.
Thanks and speak soon