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Myriam Ménard of www.myriammenard.com is a wedding photographer who has built a 17-year business without pretending to be a marketing guru.
Based in Montreal, she photographs weddings across Canada and Europe and describes herself as a thoughtful wedding photographer. From what I’ve seen of her work and the way she approaches her business, that description fits.
Her success has come through word of mouth, reputation, community, careful curation and a portfolio that feels genuinely like her — not from chasing every new marketing tactic or trying to outsmart the algorithm.
She’s spoken in front of 500 photographers at Way Up North and is the founder and host of Beyond the heArts, now in its fourth year.
If you’re tired of constantly posting, performing online, tweaking funnels and feeling like you need to become someone else to market your photography, this interview will feel refreshing.
We cover intentional curation, self-worth, creativity, premium pricing, documentary photography with elegance, offline networking, and what it really looks like to build a business aligned with who you are.
In this interview, Myriam shares how she attracts high-value wedding clients through relationships and referrals, why she believes other people talking about your work is becoming more important than talking about yourself, how she uses curation to shape the kind of clients she attracts, why saying no can protect your brand, and how she has built a low-volume wedding business where local bookings can reach $22,000 CAD and European destination weddings start at €12,000.
Here's some more of what we covered in the interview:
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It's going to be even more important in the following five years at least that you don't market yourself. It's going to be the others talking for you. – Myriam Ménard
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find friendlier, more motivated, caring, and sharing photographers online. Seriously, that's not all.
Go out there, find your people, and don't be shy to show up in your real way and be vulnerable. That's how we connect, and to me, that's the best marketing. – Myriam Ménard
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, hold you accountable, and help you build friendships with other pro photographers who share your goals—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Myriam shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on today's episode.
If I let others dictate me what they want to see, I will lose myself. – Myriam Ménard
If you have any questions I missed, a specific question you’d like to ask Myriam, or a way to thank her for coming on the show, feel free to add them in the comments area below.
People sometimes don't understand what they want, but when they see it, they feel something. – Myriam Ménard
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I allow myself the luxury to say no because I knew already that it could be so unaligned that it could backfire at me, and it already happened to me in the past… being honest and real-that's what attracts the right people to you. – Myriam Ménard
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I love to call it offline marketing. So I go out there and I just show up. And to me, it's the best way to really show how I care, to also feel it if I want to work with someone or not, and like see if we're aligned actually because I follow strongly my instincts. – Myriam Ménard
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review…
★★★★★ Most Trusted Resource for Photographers
Via Google by Bóna Barna, a family and wedding photographer based in Szeged, in Hungary on August 12th, 2026.
For years, it has been my most trusted resource for business-related content.
Never before have I had one like this that I keep coming back to so often.
Andrew's service-focused approach is something I just can't say enough good things about.
Highly recommended!
Links to people, places and things mentioned in this episode:
I'm working hard on having people talking. You know, talking good about me and doing the marketing for me actually. – Myriam Ménard
Thank you!
Huge thanks to Myriam for sharing so openly.
What stood out for me is how much of her success comes back to knowing who she is, curating her work with intention and building real relationships instead of chasing every new marketing tactic.
Seventeen years in, she’s charging premium prices, shooting fewer weddings and creating a business that genuinely suits her.
I’d love to know what stood out for you.
Show who you are. Give access to others, to who you are, to allow us to connect with you, and go out there more and just create, create, create. Shoot, shoot, shoot. Be creative. – Myriam Ménard
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
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