Scott Wyden Kivowitz of www.scottwyden.com and www.imagely.com is a US-based blogger, photographer and an educator. He's the author of a bunch of photography book and the Chief Community Officer at Imagely – a company that makes WordPress themes, plugins and does hosting for photographers.
Scott says he believes in sharing knowledge any way possible and educating without fluff, in a straight to the point easy to understand style – which is why I asked him for this interview after the recent release of his course – MORE LEADS MORE CLIENTS
He says… for years, photographers have been using outdated marketing strategies and there is a better way.
In this interview, Scott shares how photographers looking to build successful businesses should be attracting leads in today's super competitive market. We go deep into Scott's strategies, the minimum you need to do to have this system work for you (not a real lot) and how you can use these ideas, no matter the stage you're at with your photography business. This isn't rocket science but it's a whole new way to look at and do lead generation for photographers.
Here’s some more of what we cover in the interview:
- Scott’s current full-time job at Imagely and fitting in photography
- What is Imagely?
- Print lab integration for WordPress and how it works
- Why is print lab integration a huge benefit for photographers?
- What are the outdated marketing practices photographers are still inclined to use?
- How to combine outdated marketing and make it strategic
- Why creating a blog content is the foundation of the best marketing systems
- Why you still need to create PDF's from your blog posts as lead magnets
- What is a one-off lead magnet and how does it work?
- How to connect with vendors when starting out and building your portfolio
- What are inbound and outbound marketing and their differences?
- Does Scott’s system work for all types of photographers?
- The different types of leads you attract with your photography marketing
- What makes Scott’s system different and why it works for attracting photography clients
- How to nurture and qualify your leads
- What is remarketing and how it works?
- The minimum amount of content a photographer needs to get started
- Different themes and ideas for creating your blog content document/lead magnet
- Why does Scott recommend Sticky Email for photographers?
- Video replies and why it is beneficial for any photographer
- Scott’s special offer and his clever way to qualify leads
- Getting recommendations left and right
- Creating your nurture series of emails and what to talk about to get the phone ringing
- How to unsubscribe your leads automatically
- Final offers and knowing when to test your leads
- The importance of tracking
- What you need to look at or focus on for your tracking
- Is there a ‘right number' for your conversion rate?
- Managing your unsubscribed leads
- Scott’s lead generation course and what's included
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re just getting started, you don’t even need the vendors to recommend you, you just need vendors to recommend and the rest will just fall into place. – Scott Wyden Kivowitz
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Scott shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
You can just tell stories. You don’t have to sell. You don’t have to list things like you’re sort of doing in the blog content. – Scott Wyden Kivowitz
If you have any questions that I missed, a specific question you’d like to ask Scott or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Here are the latest reviews:
A great listen
In iTunes by Ballarat Newborn Photographer, Justine Locandro from Australia on June 18, 2018
I have been listening to Andrew's PhotoBizX podcast for some time now, but this is yet again another great series of interviews.
I love the relaxed, conversational style Andrew effortlessly utilises with his guests, that allows them time to discuss their thoughts at length, providing listeners with a true insight to their inspiration and thought process.
Full of Actionable Content
In iTunes by ColourCircus from Australia on June 17, 2018
PhotoBizX promises plenty of insights into the business strategies of working photographers and it doesn’t fail to deliver.
I have been to a number of in-person workshops and conferences, etc and left with only a fraction of the implementable takeaways that Andrew extracts from his interviewees.
I love learning in podcast format but you’ll need to keep a notebook handy for all your new To Do List items!
Just the right motivation & practical information
In iTunes by Seattle family photographer, Timmy Dehnert from the USA on June 13, 2018
Well Andrew, I've been a premium member for a couple years now (I think) & the one thing keeping me listening & REALLY enjoying your podcast is your ability to bring motivating, practical & highly useful information from your interviews with your guests.
Every time I get overwhelmed or in a funk in my photo business, I know my cure is a healthy dose of PhotoBizX to get me motivated again & pump me full of great inspirational ideas.
Sometimes the amount of info is a bit overwhelming, but once I begin applying it to my business & results start happening, I get the pick me up to get back on the horse so to speak & run forward! 😃
THANK YOU to you Andrew & to all your guests who are willing to share such AWESOME information & encourage us all along our journeys of becoming better, efficient professional photographers!
In iTunes by London family photographer, Helen Schryver from the UK on June 7, 2018
A fabulous podcast packed with invaluable advice – it's transformed my photography business!
Brilliant tips from a variety of photography professionals, interviewed in Andrew's relaxed style. Really enjoyable to listen to!
In iTunes by wedding photography and videography specialist, Benjamin Kidd from Australia on June 6, 2018
This is a great podcast and I am loving all the ideas that go around.
I took the leap!
In Facebook by Idaho Falls senior photographer, Brad Barlow from the USA on June 3rd, 2018
Hi Andrew I wanted to give you an update on my world.
I started listening to your show around episode 30. I had just started my photography business. From you and from your kind guests, I have learnt so much about who I am; what I want to stand by and how I'd like to grow.
I listened all the time. You could have done five shows per week and I would have heard them all. My wife still recognises your voice.
Two years ago, I changed my career path a ton. I asked my boss to let me drop half of my duties at my real job, a Pop music radio station. They supported me. Since then the two jobs have each represented 50% of both my time and income.
Fast forward to this past holiday season I couldn't fight my dreams anymore. I took the leap. My radio company accepted my resignation. I stayed on for six more months. It was a very nice transition to the radio station's new host.
Last Friday was my final show. I'm writing this on Monday morning. I got a couple more hours of sleep. Then I leisurely straightened up dishes, took out the trash, chose an album to listen to and made a cup of coffee.
After I finish typing this, I'm settling in to edit 20 photos that a client ordered last night. My kids are 20 feet away in their pajamas.
I know this isn't going to be easy, but I am ready to hustle.
My work looks good and I have a solid direction for the Photo Biz thanks in large part to your fantastic podcast. You are making a huge difference for photographers on Planet Earth. Thank you.
In Facebook by Iain Sim who teaches Messenger Marketing For Photographers from Australia on June 14th, 2018
The PhotoBizX premium membership is easily the best thing I've done for our business in over a decade.
If you've listened to the free podcast and wondered what's on “the other side” and what you get for a paid membership, trial it and you won't look back.
For what we get in the premium versions of the interviews and in the super-supportive members Facebook group, the membership should cost a lot more (shh … don't tell Andrew!).
Are you implementing what you hear?
Nothing makes me happier than to hear feedback from listeners who are putting into action, the ideas they're hearing in the interviews.
Last week, I received the following email from Ottawa pet photographer, Beth Alexander who is achieving great things by simply applying what she's hearing from each guest:
I won’t remember the names of who I got the idea from but I will list everything that I’ve done/used so far that I’m still doing that I find works for me… but let me says everything you manage to get out of your guests is gold, there is always a little piece of knowledge that I take that I either implement or keep in my memory bank! 😉
Every time I hear something I like, I send myself the episode with a quote note as to what I liked about it and email it to myself. I have a folder named ideas where they all live. When I have downtime in the winter I go through that folder and find an idea to do.
Here are some of the latest ideas I’ve implemented:
– I purchased the film course with Courtney which is amazing and I’ve been trying to practice as much as I can having access to the Facebook group and all the material on her website was great. At some point when I’m comfortable and a little bit more skilled I’d really like to incorporate film into my business as part of the services that I offer.
– I’ve updated and changed my headshot for everything so it is the same…(social media, website) and I’ve also included an image at the bottom of every blog post with the link.
– Going with blog posts, I found it very time consuming and dizzying trying to keep up with everything All the time. There are so many social media outlets, I just felt like I “had” to do everything and I couldn’t.
So I’ve been wanting to streamline my posting like some other guests have done. I also took Sue Bryce's words to heart about making sure everything should be in our website first, social media platforms change so much and all that information could disappear at any moment. So now instead of “posting” just because, I feel like I have to I post with purpose.
On Mondays, I write a blog post about something helpful or interesting that’s local or general that relates to my clients love for animals/pets. I’m not a writer so I try to keep it simple by creating Lists /Top 5 or quick did you knows… I Google the topic I want to talk about and take any information I like from what I find and create a blog post from that…
Then I copy and post that on all my social media platforms … the only thing I do the rest of the week would be replying to Any comments that may be in that post but that’s it and that’s done when I want to, not because I “feel like I have too! “ 😉
– I joined LinkedIn, read the book Jeff made and that’s it, it was easy. I’ve added LinkedIn to my Social Media platforms. Being part of LinkedIn keeps me professional in what I write or post. I find people don’t have a filter on Facebook and it can get pretty nasty and reflect poorly on their businesses.
Now that I’ve joined LinkedIn, I find myself thinking, would this post be good for LinkedIn, would it represent me and my business in a good way…
– I’ve created a YouTube account and did a little video about why I volunteer . It was easy to set up and the video was easy to edit.
There are so many free apps for our phones and computers nowadays, there is no reason not to do it! 😉 my 10 year old daughter video taped me on my iPhone then I edited it in iMovie , boom done!! 😉
I plan on adding more how to videos to add to this one, it’s a start and now I know I can do it and it’s not so scary to think about trying to do! 😊
– I’m sure I have more little things that I’ve done over the years, I just can’t think of them right now. I think the main thing is that your podcast has been the main source of information, the way you do your interviews, the questions you ask, all of it works!!! Thank you.
It shows how much you love doing it and all the effort put towards your website and the Facebook group is amazing. All great resources.
You have shown me and I’m sure others, that we are not alone in our struggles and we can all work together in this industry ….
Facebook Messenger for photography lead qualification
If you've put the FB Ad strategy into action, you'll know the most time challenging, difficult part of the process is making the calls to sort the good leads from the bad. Previous guest and messenger automation expert, Iain Sim solved this problem for himself and has released a course to help you create your own messenger automation sequences.
These have to be seen to be believed – they are that good!
What I LOVE about the course is you not only learn how to create your own sequences from scratch in easy to understand chunks, Iain has created DONE FOR YOU sequences you can simply copy and paste for your use. These done for you sequences include everything you need for wedding and portrait photography promotions plus a personalised one I created with Iain for my use.
If you're utilising FB Ads, this is a must have.
In this course, you’ll learn:
- The types of chat automation that are making photographers money right now
- How to make sure your messages are never seen as spammy or intrusive
- How to get set up and what you can do right at the start to make everything easier later on
- How to create an automated chat sequence that responds to enquiries instantly on your behalf
- The fastest, easiest way to add a “live chat” button to your website
- How to use chat automation with your next facebook ad and choose to work only with great clients
The course is delivered by Iain in six easy-to-follow videos along with step-by-step instructions so that you can follow along. You’ll have 12 months to complete the course, but he suggests doing it over 3 weeks.
Here is the link to learn more and purchase the course: www.nicechatletsbook.com/pbx
NOTE: There's more in the course than just lead qualification. It's a big focus, but not the only one.
Iain started with lead qualification (and LOVE messenger for that), but now uses it to build excitement before portrait sessions, manage reschedules, respond to enquiries etc, and the course shows people how to do all of that.
Course members have successfully used what they learnt in the course to run other promos (eg competitions) too.
The course is well worth buying just for easier/better lead qualification. On top of that, there's other awesome things you'll learn as a free bonus.
Here's the link again: www.nicechatletsbook.com/pbx
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Scott for coming on and sharing so much about his thoughts on the business photography and the essentials of lead generation.
Just be natural and share stuff that you’re seeing and experiencing and just pretend like your leads are your best friend. That you’ve been talking to them forever, and you just wanted just tell them what happens today. – Scott Wyden Kivowitz
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon