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Michael Puck of www.k9photo.org is a US-based German dog photographer who has a mission to artistically photograph one million Dogs by 2030 and showcase the benefits of the human-animal bond to prevent suffering and protect animal lives.
His website lists his business as a public charity, AND he clearly lists pricing. This alone was enough to pique my interest.
Then I read this in an email from Michael…
My goal for 2020 was to achieve proof of concept that I can sell dog photography to non-dog related businesses (Law offices, financial advisors, any business that requires one-on-one customer interaction).
The goal was to generate $30,000 in revenue.
I am excited to share that I was able to achieve the proof of concept by getting an 18-piece dog wall art collection into a car dealership.
I sold a five-piece collection to a chiropractor.
A three piece-collection went to an insurance office, another three-piece collection is now hanging at the local airport, and I am in the process of closing out an 8-room wall art decor for a wealth management company.
The best part is that all of these opportunities were generated at the beginning of the pandemic in April through less than 25 phone calls and a few emails.
The investments have been ranging between $5k and $15K per business customer.
For the Wealth Management company, I was also able to sell wall art to their employees since the pictures that will go in their office space are showcasing the dogs of their employees.
Reading that, I could not wait to hear more!
Follow what Michael shares in this interview and learn how to sell large photography wall art to commercial clients from scratch – even if you have no experience working with commercial clients.
Here's some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
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It's always super important to maximize the impact that I'm generating from the time that I have. And I would do myself and the dogs that I'm trying to support really a disservice if I would discount my products. – Michael Puck
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Do the activities that drive the biggest impact right away. Don't plan all these different things that you potentially can do. Just do what's easy. – Michael Puck
If you have any questions that I missed, a specific question you’d like to ask Michael or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
I found out that advertisements featuring dogs are more effective than featuring celebrities. – Michael Puck
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
PhotoBizX Daily Vlog Challenge – Earlybird pricing is now available – STARTS Monday, April 5th
Why utilise video in your photography business? The number one reason – to make a personal connection with our prospective client, faster than ever before.
You can do this with video on your website, email replies with video plus advertising and retargeting with video.
There is no faster way to make a connection than you talking to your clients via video.
If you generally book most of the clients you meet with face to face, imagine building that bond earlier in your process and before other local photographers. It'll mean more bookings for you. Fantastic right? As long as you can be yourself and make the same kind of connection you do in person. And you can!
Want to learn how to get comfortable being yourself on camera?
This Challenge will get you there.
The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.
Everyone involved is getting daily feedback, and it's easy to see the fun we're all having as we progress.
The next Challenge is starting soon! Click the link and add your details to get involved: http://dailyvlogchallenge.com
The way it works
- Watch the daily video (with topic/Challenge included) uploaded into a separate post each day – excluding weekends.
- Record your video reply and upload it into the comments for that unit.
- Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 videos from other participants.
- Wait for feedback on your recording and implement suggestions into your next Challenge.
That's it, as simple as that. 
Links to people, places and things mentioned in this episode:
5 Untapped Opportunities for Dog Photographers eCourse
Episode 118: Jeffrey Shaw – High End Portrait Photographer and Photography Business Coach
Daily Vlog Challenge registration
Thank you!
Thanks again for listening and thanks to Michael for coming on to share his thoughts, ideas and real-life experience of selling large (profitable) wall art featuring dogs to commercial clients to help them make better connections with their target clients.
I wanted to create the connection first and then provide them with the tool versus just cold emailing a video in the email. – Michael Puck
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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