In this interview, Mark reveals his reasons for targeting the two markets having two price lists with two totally separate approaches and why it is working so well in the current and tough market for wedding photographers.
Both sets of clients come from totally different avenues but still part of a referral network. We go in depth on what you can do in your business to be the number one referral for anyone looking to refer a wedding photographer in your area. Interestingly, Mark says that leaving a wedding album at different venues is a bad idea and what you can do for better results.
Here's some more of what we cover:
- Targeting and getting access to Jewish weddings in the UK without being a Jewish photographer
- Developing two entirely different workflows and price lists for Christian and Jewish wedding clients
- Why SEO will only get you so far and word of mouth is the best way to have doors opened for your photography business
- The difficulty in photographing couples that may not have met following an arranged marriage and what Mark does in those cases
- Understanding that in the UK, there is a huge number of people coming into the wedding photography market with photography as a second career, which generally drives the price down
- If you're an older, more established photographer, there is more importance than ever before to learn and implement SEO and more modern marketing strategies
- As a documentary photographer, Mark has found great success in displaying anything but wedding photography when meeting wedding clients
- What to bring when meeting with Jewish families in their home to discuss their wedding needs as opposed to meeting Christian families
- What Mark does to develop relationships with venue coordinators and staff to remain their number one referred photographer
- Why you shouldn't be watermarking your promotional photos for service providers that can potentially be sending you work
- Why one of the biggest mistakes you could be making is giving wedding reception venues your wedding albums to display
Following this interview, you will be armed with new ideas on how to approach your wedding booking appointment, what to show potential clients and how to build a rock solid referral network to bring on more booking enquiries.
What's on Offer for Premium Members
If you're a premium member, you should have received an email with links to your version of this episode where you can hear lots more implementable content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for, that include:
- What Mark did to develop his look and style and how it has impacted his business
- Why Mark believes awards are one of the most important things you can do for your business, even though they won't directly affect your bookings
- The best way to improve your photography bar none
- The difficulty and benefits about hearing the brutal truth about the quality of your photography
- Personal photography projects and what affect they will have on your photography business
What is your big takeaway?
Following this interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Mark your thanks, and support for the show at the same time, click the link to create a tweet and automatically let him know you're listening: https://photobizx.com/tweet
A lesson learnt
I deleted last weeks episode after releasing it and learnt a big lesson as a result of my mistake. Last week I interviewed Henry without doing my due diligence and as a result, had a great conversation with a lovely guy that just didn't have enough valuable content for you, the listener.
In hind sight, I should have contacted Henry and let him know that I wouldn't be releasing the interview. Instead, I was worried about hurting his feelings and throwing away the work I had put into that episode. Bad move on my part, I released anyway.
It didn't take long for my worries to be confirmed, the emails and comments started to come in. I'd let you down and Henry in the process. After working hard for over a year to provide the best possible content, I should have known better than to publish something that wasn't up to standard. I apologise and won't let it happen again.
The Resources Page
Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast. This week I was blown away to see five fantastic reviews! Thanks you so much to:
Tara Tara Eveland Photography in the USA
Backdrifters from the UK
Sayah from Sayah Nathan Photography in Canada
Brad from New Zealand
Natalie from Natalie Weber Photography in the USA
Sincerely, thanks so much for your ratings and reviews, I appreciate the time you've taken and it's a big help for the show. It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask. Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me firstname.lastname@example.org, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
Photos from the Workshop Mark did in America: http://markseymourphotography.co.uk/dallas-images/
Caravagio – http://caravaggio.com/
Huy Nguyen – http://loveunscripted.com/huy/
Henri Cartier Bresson – http://www.henricartierbresson.org/index_en.htm
Elliott Erwitt – http://www.elliotterwitt.com/lang/en/index.html
Sebastian Salgado – https://www.facebook.com/SebastiaoSalgado
The Foundation Photography Workshop – http://fworkshop.com/
The War Photographer Movie – http://www.war-photographer.com/en/
Cliveden House – http://www.clivedenhouse.co.uk/plan-an-event/weddings/
Claridge’s Hotel – http://www.claridges.co.uk/luxury-wedding/
Mark's Video Links
The Icarus Deception: How High Will You Fly? – By Seth Godin
Art & Fear: Observations on the Perils (and Rewards) of Artmaking – by David Bayles and Ted Orland
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
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Thanks and speak soon