Julie Christie from Togs In Business joins us today and how lucky we are! She is an absolute powerhouse when it comes to producing actionable, money making content for photographers on her website, inside her Facebook Group, with video on YouTube and Facebook Live. In this interview, amongst a stack of great things, Julie shares how to make more money in your off season by teaching photography classes.
Julie is a successful photographer turned business coach, is based in Scotland and helps photographers grow and succeed with their businesses world wide. Everything she creates looks beautiful! She's obsessed with the business of photography. From books, blogs, podcasts and videos about anything and everything to do with creating and growing a successful business.
Before all the business stuff, she struggled to earn a living with her portrait photography business, then turned it into a boutique business where she was shooting less for way more money! I know we're in for a treat with this interview and what Julie will share to help you generate more income with your photography business.
Here’s some more of what we cover in the interview:
- A snapshot of Julie's life prior to Togs in Business
- What is Togs in Business and its importance to photographers looking to succeed at the business side of photography?
- What made Julie decide to stop shooting and focus only on Togs in Business?
- How to become a member in Togs in Business – not every one can
- Julie's struggles when starting her photography business
- How she worked her way out and the steps she had to take to become better at the business side of photography
- Marketing strategies and the changes she made with her photography business
- Julie's email campaign model and why it works so well
- Things you need to have in place before running a campaign
- How Julie's email campaign works and the planning that goes into it
- Targeting the right clients with your email campaigns
- What you'll need in place before kicking off your email campaign
- Giving offers and other marketing strategies
- Why you need to create a waiting list and how Julie creates her own and builds anticpation
- Creating a landing page and how to get people there
- Creating seven to eleven touch points and what they are for Julie's campaigns
- How to create valuable content for your audience
- Julie's photography classes and why they are the perfect addition to the slow photography months
What’s on Offer for Premium Members
If you’re a premium member, you'll receive an email from me about a special bonus from Julie. Usually I prefer to go for extra audio content but in this case, it was too good to refuse – Julie has been very generous in making one of her classes available to you.
I tried to think ahead all the time, I tried to look ahead, a few months ahead or even more than that to think about how can I book myself out so that I don't have to worry. – Julie Christie
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Julie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
It's all about building buzz, building momentum and getting lots of clients to commit at once rather than one client at a time. – Julie Christie
If you have any questions that I missed, a specific question you’d like to ask Julie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Black Friday Sales are Happening from This Week
The Black Friday weekend is coming up at the end of the week and there are sales galore happening. I'll add links inside the members Facebook Group and the PhotoBizX Facebook Page as they come to hand.
Included in the specials are two separate offers for PhotoBizX listeners.
You can save 40% on a 12 Month PhotoBizX Premium membership for USD$120! The best price you'll ever see for the membership… ever.
As with any Premium Membership, you'll get access to the full back catalogue of interviews including those with guests like; Fer Juaristi, Jonas Peterson, Sue Bryce, Ryan Brenizer, Yervant, Jerry Ghionis, Nordica Photography, Gabe McClintock, Peter Hurley, Two Mann Studios, Jen Huang plus others.
In addition, you'll receive an invite to the most helpful and supportive Secret Facebook Group for members only with your membership.
Click here to get the deal: Black Friday PhotoBizX Membership Special
Plus, the Facebook ads Course is also 40% off here – Get access to the Facebook Ads Course for $117.
The Facebook Ads course is the easiest way to generate more leads, bookings and sales – super fast – no matter the wedding or portrait genre you focus on. The testimonials continue to pour in…
Hi Andrew, Had some awesome results from our call out for young families so far. Will email to you. Just made an extra $3000 this week from our first 2 clients. WooHoo! Regards Danette
If you've been looking for a simple, systematic way to make Facebook ads work for you, this is it and you'll never see it at a better price: Get access to the Facebook Ads Course for $117 now.
New course from Headshot Photographer, Maurice Jager is LIVE!
Headshot Photographer, Maurice Jager was interviewed in episode 229 where he shared a very cool strategy on using LinkedIn to generate a heap of bookings.
Maurice also mentioned he was working on the finishing touches on an in depth course for photographers – it's now live!
Here's the update I received from Maurice:
So I’ve launched my course and it’s free to start. I’m building a free email course to help photographers and if they want to learn more, they can watch a premium video for a small price.
Here's a bit more on the course:
Are you a photographer with a website that’s pretty much dead in the water?
If you want to change that, then I want to invite you to tap into my knowledge which I built during a decade long career as (online) marketing guy coming up in the marketing world.
After over 10 years building my marketing career to become a Chief Marketing Officer, I decided to become a full-time photographer and I’ve built my successful photography business with the corporate marketing tricks on a small budget.
And it worked!
I got over 100K followers on my social media and an amazing business and a life I’m truly excited to be living.
Find out more here: https://www.mauricejager.com/learning
Links to people, places and things mentioned in this episode:
Togs in Business Marketing Calendar Training Video – free marketing calendar training for everyone
Thanks again for listening and thanks to Julie for coming on and sharing so much about both her businesses, the marketing, tactics and strategies for todays episode.
I wanted to work less for more money. – Julie Christie
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon