612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business

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Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one.

Laura recently emailed me about completing her first book project and included some of her numbers and details.

She said…

Apart from the amazing numbers, the project was an amazing experience and therapeutic after I lost my dog in 2023 after almost 15 years together.

She added…

I can honestly say that it is one of the most beautiful things I have ever done, and it was extremely well received.

She finished by saying…

I'm seriously thinking about making this an ongoing yearbook project and maybe also adding an exhibition in the future. As Richard Grenfell said in his training, if something works, do more of it. And there will always be new senior dogs.

Get ready to dive in and learn more about this talented dog photographer and her fantastic book project, which earned her close to 50,000 Euro!

In the interview, Laura shares how her senior dog book project became a €50K business.

Here's some more of what we covered in the interview:

• Strategy beats struggle – Stop saying “nothing’s working.” The right plan changes everything.
• More than marketing – Senior dog sessions are therapy, storytelling, and community.
• Grief turned gold – A heartfelt idea became a €50K+ success.
• Old dogs, big impact – Niche project with senior pets brought in premium bookings.
• Traffic wins – Laura swears by traffic ads to attract high-quality clients without the back-and-forth.
• Filter first – Her system pre-qualifies leads, so only serious clients make it through.
• Let your landing page sell – Pricing, a quick quiz, and a Calendly link—automated and effective.
• Zoom = sales – Laura closes high-ticket pet sessions using ProSelect proofing calls.
• Wall art makes a comeback – Clients wanted more than digitals—they wanted their dogs on the wall.
• Books that move people – Double-page spreads and custom stories made every client feel seen.
• AI with heart – Laura uses AI to craft touching stories from owner-submitted questionnaires.
• No discounts needed – “People don’t need a discount. They need a reason.” And this gave them one.
• Give to get – Clients donated to charity instead of paying a fee. Good vibes = strong bookings.
• Covers create buzz – A voting frenzy brought in 400+ leads and 8+ new bookings.
• Chase bookings, not leads – Forget cost per click. Focus on cost per conversion.
• Make it a tradition – Laura’s senior dog yearbook is now an annual thing—with gallery dreams too.
• Small studio, big brand – From home office to high-ticket pet sessions. It’s all in the positioning.
• Stand out with service – Framed prints, albums, and full delivery in a digital-only world.
• Action beats ideas – That course sat for months. Then it sparked a game-changing launch.
• Introvert? No problem – Laura proves quiet confidence can still make big noise.

 A sample page from Laura's beautiful book on Senior Dogs.

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People don't need a discount to book. They need a reason. – Laura Längsfeld

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Seriously, that's not all.

I have been successful with lead ads, but it's a lot of work, because you have to talk to a lot of people, and it's quite hard to get them on the phone. So for now, doing everything alone, it just took so much time to get the bookings that I'd rather pay more per lead and have less work because the people are more pre qualified and I don't have to talk to as many people to get the bookings I need. – Laura Längsfeld

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Laura shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Don't look at the cost per lead. Look at the cost per booking. – Laura Längsfeld

If you have any questions I missed, a specific question you’d like to ask Laura, or a way to thank you for coming on the show, feel free to add them in the comments area below.

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My eldest dog passed away in 2023 and I just know how important the photos I took of him over the years to me. I really want to give that feeling to others too. And that's why I chose senior dogs for the project. – Laura Längsfeld

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

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My goal was to shoot 30 dogs. I photographed 34 in the end, and that was with 25 clients. – Laura Längsfeld

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​