475: Ina Jalil – How to easily increase your portrait photography sales consistently

Premium Members, click here to access this interview in the premium area.

Ina Jalil of www.inajphotography.com is part of the PhotoBizX Membership Community and someone I'm familiar with through our Member's Facebook Group, The Daily Vlog Challenge, Zoom training sessions, email and messenger.

Although I do feel like I know her, I wasn't aware of how well she was going in business or that she's only in her 2nd year as a professional pet photographer.

A message by fellow member and pet photographer Elouise Giardina had me reaching out for this interview. Elouise wrote…

Hey Andrew! I'm thinking it's time you consider interviewing Ina J about her pet photography business! She's killing it and is only in her 2nd year of pet photography. She's a real go-getter and the most helpful person I've ever met!

That was enough for me!

Ina J is based in Canberra, Australia and shoots indoors and on location. She has the most beautiful pet photography that can't be the work of someone new to photography!

And from what I can see and know, she is totally into all facets of her business, from photography to marketing, sales, products and advertising.

In this interview, Ina shares the details of her promos and the things she's doing to increase her average sales consistently.

Here's some more of what we covered in the interview:

• A brief background of Ina's pet photography business
• Ina's turnover and average spend of her clients
• How to handle pushbacks from clients
• Ina's in-person sales process
• What Ina's studio setup looks like
• Ina's wall gallery packages
• Clients buy what they see on studio walls
• Organizing workshops to practice dog photography
• Tips and ideas for dog poses
• The importance of being okay despite failures with marketing attempts
• The proper way to reach out to fellow photographers when seeking help
• Pricing videos for clients – are they effective
• What kind of promos are working for Ina in her pet photography business
• The difference between active and passive marketing
• Recent promos Ina ran using active marketing methods
• Benefits of hiring a business coach
• Ina's competition promo process
• Ina's pre-shoot planning appointment process
• Wearing your merch as a marketing strategy
• Where Ina sees her business a year from now
• How to guarantee repeat clients
• The one thing that made the biggest difference in Ina's successful photography business
• The need to take action on what you learn

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

I do a lot of courses, but I do take action. I probably woudn't get to where I am if I didn't take any action and yes, some of the ideas may not work, but that's okay. – Ina Jalil

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Ina shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

I want to provide pet owners with a memorable experience, not just the wall art product because I want them to remember the session as well. – Ina Jalil

If you have any questions that I missed, a specific question you’d like to ask Ina or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

Here is the latest review…

★★★★★ Awesome podcast with awesome guests! 

Via Google Reviews by Kim Kuhlman whose focus is Utah dog photography in the USA on July 29th 2022.

 I’m a premium member and very happy to support such great education and inspiration for photographers.

Thanks Andrew, and keep up the great work!