Jenika is a Yale University graduate with a masters in psychology and the author of the blog, Psychology For Photographers and in this interview, she unveils a range of tactics and strategies on how you can easily introduce what she has taken years to learn into your business to better understand your client and how to draw your best clients to you with your writing.
The great thing is, you don't have to change who you are to be more attractive to the people you want to attract to your style of business or photography, just the opposite in fact… Jenika encourages you to let more of yourself out. Be free, be you and let that be what separates you from every other photographer out there.
Here's some of what we cover:
- How psychology fits into every day photography business – blogging, marketing, speech, sales… everything
- Where to get Jenika's free Ebook – how clients make decisions about money
- Your clients care more about themselves and their problems than your business, which isn't necessarily a bad thing
- You need to be solving your clients problems with your products and how you can do exactly that
- People always prefer to buy things that are familiar to them – your aim is to make the products you want to sell be familiar
- Why we need to be showing products on our websites and not just images (hint, it has to do with familiarity)
- When selling to women, why you need to be focused on the end use of the product – you need to be solving a problem
- Learn how to write blog posts that actually appeal to your target market, not the same old fluffy gorgeous this, amazing that…
- How to add real descriptions and stories to make your posts interesting and appealing
- Realise that your photos are not the only thing to separate yourself from other photographers, it's about the words you choose too
- A simple way to write better is to read more but the best way to write is to write as yourself
- Learn the best editing tip to use before publishing your posts
- How you should be writing to attract clients in a high income bracket to your business
- Discover one tip to convert your whole website to be focused on your client instead of yourself that you can implement today
How do I know this? Because Jenika laid out an easy to follow road map on how to write more effectively for the clients you want to attract… and who doesn't want to attract more awesome clients to their photography business. Have a listen to the interview, I challenge you to not take action following this one.
Whether or not you are a Premium Member, check out the two detailed courses Jenika has available on her site:
Irresistible Words which will have you writing better in 30 days.
From Portfolio to Profit Engine: How to Build an Absolutely Irresistible Photography Website, for anyone that wants to turn your browsers into buyers? This workshop in an e-book will show you how.
Premium Members, before purchasing, head to your membership area for the promo code to save you $50.00 off either or both courses for the month of December 2013 only.
What is your big takeaway?
Following this interview with Jenika, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what she had to share? Let me know by leaving your thoughts in the comments below.
Better yet, add a link from your comments to your updated website or a new blog post using the techniques Jenika taught in the interview.
If you have any questions for Jenika that I missed or a specific question you'd like to ask, feel free to add them below and she'll happily answer them for you. There are absolutely no silly questions and chances are, if you're wanting to know the answer to something, other listeners will too. Get the conversation started by using the comments area below.
iTunes ratings, reviews and Shout-Outs
Thank you to both Craig O'Neill of Oneill Photographics from New Zealand and Marc Collins of MK Collins Photography in the UK for their iTunes reviews this week – they both mean a lot and I appreciate the time you've taken to add your reviews… thanks again.
It is the iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.
Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
This week on social media and email, I've had the pleasure of chatting to a bunch of cool people and want to give shout outs to:
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me firstname.lastname@example.org, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
The “Shop” – where you'll find Jenika's training products
How Clients Make Decisions About Money – Jenika's free e-book
Jenika's Lens – Jenika's photography website
That's it for me this week, hope everything is going well for you in life and business. I'd love for you to leave a comment below about your biggest takeaway from this episode or any questions you might have for Jenika in regard to writing, blogging, and incorporating psychology into your photography business.