Jonathan David was a university researcher and teacher with a passion for photography. Now he is a wedding photographer with a large following, a strong social media presence and is solidly booked throughout the year in what is a saturated market. In this interview Jono shares how to transition from employee to photographer successfully.
You'll hear the transition for Jono was definitely strategic yet natural at the same time. Instead of focussing solely on the business side of his business and understanding that being a friend to his prospective clients and the wedding vendors his move from employment to wedding photographer has been (what appears to be) seamless, simple and organic.
Here’s some more of what we cover:
- Making the transition from employes to self employed photographer
- Following the path expected by your parents or pursuing your own dreams
- What sacrifices are required when shifting careers
- Utilising outsourcing services as a way to manage time
- Learning and discovering a style of photography
- How building connections with your clients opens doors for added opportunities with other photography services
- What you can do to keep growing your business organically
- Learn what Jono is doing to achieve a 70% rate in album add-ons and how you can do the same
- What style of album Jono sells to his clients and how he sells them
- Why you should use film to slow down and improve your digital wedding photography
- The importance of slowing down and watching what's happening around you to capture the best shots
- Discovering the most important thing you should be photographing
- The importance of getting involved and finding a good support network like the AIPP to help you succeed in your business
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:
- How you can work with vendor for maximum exposure and more bookings
- Why learning from other photographers could be the best thing you ever do for your business
- What Jono did to bring clients through the door
- The importance of finding the balance in valuing your work and the the rate you charge your vendors/suppliers for it
- Selling yourself as a friend rather than a business person
- Facebook and Instagram are key social media apps that are crucial for photographers
- Why a re-brand was the best thing Jono has done for his business
- Learn the process involved in re-branding your business and how much it costs
- The importance of networking with photographers, vendors, venues, etc
What is your big takeaway?
Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
Before film, I was a little bit more erratic in my photo taking
If you have any questions that I missed, a specific question you’d like to ask Jono or if you just want to say thanks for coming on the show, feel free to add them below.
If you’d like an easy way to show Jono your thanks, and support for the show at the same time, click the link to create a tweet and automatically show you’re listening: https://photobizx.com/tweet
iTunes Reviews for PhotoBizX… and Shout-Outs
The name says it all. This is the ultimate Photography Business Podcast
By Firehorse27 from Australia on January 23, 2015
Thanks Andrew for creating such valuable content each week. I’ve been in the biz for 25 years + and I’m still learning so much each week.
I’m not alone!
By Owen Mathias of Owen Mathias Photography from the UK on January 22, 2015
This podcast is fantastic. It’s the first time I have become slightly obsessed with a podcast. I believe this is because it really resonates with so many of the thoughts and worries that a professional starting out has.
It’s good to know that the guys at the top, or rising to the top, all had the same insecurities and got over them through hard work. Every episode of this podcast has really helped me in some way and taught me that you have to be brave to be great.
Fantastic Podcast with great content
By Jamie Booth – J Booth Photography in the UK on January 10, 2015
I don’t often write reviews, but this podcast is definitely worthy.
Photography Podcasts worth a listen
A big thanks to Premium Member Ken Lyons who recently mentioned Photo Biz Xposed as one of the top 7 Photography Podcasts worth a listen in his recent blog post for Digital Photography School.
You can read his post and see which other shows made his list here: 7 Photography Podcasts That Are Worth a Listen
Ken Lyons is a photographer and world traveller living in rural South Australia. He has a relaxed approach and loves to teach others about photography.
Are you a NEW listener?
Ive been trialing a new marketing idea for the podcast with hand written letters to wedding and portrait photographers in Seattle, Phoenix, Sacramento, Tacoma, Salt Lake and Denver areas. I'd love if you are the recipients of one of my letters to let me know you're now listening to the show.
Simply shoot me an email at email@example.com to say hi, I'd love to hear from you.
AIPP Workshop… The Sauce
I'll be leading a couple of discussion forums at the upcoming 2 day AIPP workshop in the Blue Mountains on March 23rd and I'd love to say hi if you're there.
Way Up North – Scandinavian Wedding Photography Summit
Links to people, places and things mentioned in this episode:
Follow Andrew on Instagram – http://instagram.com/andrew_hellmich
Thank you again for listening to the show and thanks Jono for being an awesome guest!
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon