There is no denying that Henry Stratford knows how to attract attention on twitter. Once I noticed him on me feed, he seemed to be everywhere and not only twitter… Facebook and Google Plus too. It turns out that Henry is making an income by taking on the persona of his clients and “being them” on social media. In this episode, we concentrate on using Twitter for photographers.
With a love of photography and living in Japan, where it was and is tough to break into the wedding photography market, Henry has taken a different routs and while still loving and practicing photography, he has focussed on the photography niche and providing a service to people who lack the time to manage their own social media accounts.
Here's some more of what we cover:
- How to manage your social media and build an online presence around photography
- How you can make an income from other peoples photography through advertising, promotions, SEO and blogging
- Strategies to attract the right kind of Twitter followers
- Twitter étiquette
- The secret to success is to help people
- How automation can help with your social media strategy… If you are pulling feeds from the right sources
- Knowing the best time to publish your content
- Using different social media accounts and profiles to help generate traffic for websites and help build your online presence
- Using social media to diversify and look for other avenues to earn instead of just relying on photography business within your local community.
- Who you should and shouldn't follow when building your online presence
- How striking up conversations with huge social media influencers can help attract some of their followers when they see that you have something in common with them – in terms of passion, hobbies or interests
- The best way to search for other photographers or people in your niche
- Which software to use to manage your twitter account
- Being retweeted is the key to boost your social presence and thereby help whatever business you are in to flourish
- Everybody is a brand, you are your own brand and why you need to build on that brand if you want to be successful in your business
- Where to go once you have your own Google Plus account to get the most from it
Following this interview, you should be ready and able to tackle your twitter account, find new followers and strike up meaningful conversations that can lead to real relationships. Although some of Henry's strategies won't be for everyone, you'll at least have a good understanding of how some of the account owners work and the best way to get started if you want to give it a try.
What's on Offer for Premium Members
If you're a premium member, something different this week – you'll have received an email and access to a promo code to save you 50% off any video transcribing you need for the next month. We've talked a lot about the SEO benefits of transcribed video (and audio) on your website and blog… Now you have no excuse to give it a try.
What is your big takeaway?
Following this interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.
If you'd like an easy way to show Henry your thanks, and support for the show at the same time, click the link to create a tweet and automatically let him know you're listening: https://photobizx.com/henry
The Resources Page
Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.
iTunes ratings, reviews and Shout-Outs
Each week before recording the podcast I check iTunes for any reviews and each week I'm excited to see what you've had to say about the podcast. This week I was blown away to see five fantastic reviews! Thanks you so much to:
Beaten Suitcase from Australia who I have since learned is Nicholas from http://www.iconicphotography.net in Canberra. Thanks mate, for leaving your rating and review, it's very much appreciated!
And Carabiner also from Australia and who I have since learnt is Josh from the Riding Focus Blog after meeting him at a local cycling race last weekend. If you check out this blog post, you can see me in action and some of Josh's terrific photography.
Sincerely, thanks so much for your ratings and reviews, I appreciate the time you've taken and it's a big help for the show. It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask. Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.
Get in Touch or Leave a Voicemail Message
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me firstname.lastname@example.org, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
Talkwalker – get alerts when you, your business or targeted keywords are mentioned online
Tweetdeck – Twitter tool for real-time tracking, organising, and engagement
Twilert – monitor what’s being said about you and your brand on Twitter
That's it for me this week, hope everything is going well for you in life and business!
If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum, with a photographer friend or on twitter.
If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.
Thanks and speak soon