Premium Members, click here to access this interview in the premium area.
David and Whitney Scott of www.whitneyscottphotography.com came to my attention when PhotoBizX member, Mark Hazelton, mentioned their class at PPA called “Marketing for introverts”. In this interview, the focus is on how to attract high-end photography clients to make high-end sales.
David and Whitney are a husband and wife team who have been married for more than 20 years and have worked together for 15! When they started working full time together in 2009, they were ridiculously optimistic, and incredibly poor; but they were together and doing what they loved.
Since then, they've built a business they are incredibly proud of where they focus on portraiture – both in-studio and outdoors.
And when I say portraiture, I'm talking families, kids, seniors, headshots and personal branding photography.
They offer a full-service experience, starting with in-home consultation and finishing with artwork installation in the client's home!
Here's some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
It's in our best interest to establish brand identity as best as we can to weed out any question marks a client or potential client has. – David Scott
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what David and Whitney shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, and what you plan to implement in your business as a result of what you heard in today's episode.
You need to know what you're looking to sell to people. Because if you know what you want to sell, then you kind of know how many images to show and how many images you want them to cut down to. – Whitney Scott
If you have any questions that I missed, a specific question you’d like to ask David and Whitney or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes or Google reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Moving in to a new community, aligning with non-profits that you really care about, will put you in relationships with the kinds of people that you want. – Whitney Scott
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here's the latest review…
★★★★★ Great interviews and information
Via Apple Podcasts by Adelaide sports and athlete photographer, Kelly Barnes of AllStar Photos on April 12th 2022.
Having listened to the free podcast, I decided to go premium and oh boy, am I glad that I did.
It has been a galaxy of information that has improved my photography business and each week a new guest comes up with a great nugget that leads me in the right direction to keep my business growing!
Thanks Andrew, keep up the great work!
The Course Page is Live and Available NOW!
If you attended the live training on profitable ebook projects or purchased access since then, the course page is now live and available to you.
To access the course page, you need to log in (in the footer area on any page of the PhotoBizX website) and look under the PREMIUM menu to find the course page.
I'll be recording a follow-up interview with Katie in the following weeks where I put any questions you might have to her. If you do have any follow up questions after working through the course material or live presentation recording, please let me know.
Don't have access to the Book Projects Course and want to implement this incredible marketing strategy into your photography business? You can get access here: Profitable Book Projects for Photographers.
Enrolment Opens April 2022!
Did you hear the interview with Holly and Marika who both completed the last Embark photography challenge and LOVED it!
Well, the next Embark course will run from May 2022 until October 2022, with enrolment opening on April 20, 2022.
You can find more details here: https://photobizx.com/embark
And if you're unsure… Embark is a challenge-based 6-month interactive dog photography course, with feedback on your challenge submissions directly from Craig and Charlotte.
This isn't just a set of 12 photo challenges… in this educational course, you will learn how to shoot a range of dog photos. Directly resulting in your skills improving in leaps and bounds, plus a library of shot ideas filed away in your brain, ready to pull out while you're out shooting to help you create all-important variety.
Numbers are capped and we'll be opening enrolment to people who have registered their interest first!
Links to people, places and things mentioned in this episode:
Thank you!
Thanks again for listening and thanks to David and Whitney for sharing their thoughts, ideas and experiences on growing their business by learning how to attract high end clients to make high end sales that allow them to live the life they want.
Don't take away someone else' joy. If a client is finding joy in the process, in being with you and looking at their images, don't put on the brakes. I mean, don't hit the accelerator but enjoy the process with them and let them experience that joy. – David Scott
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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