Demian Farnworth is Copyblogger Media's Chief Copywriter and knows his s%#t when it comes to blogging, content marketing, getting found and noticed. In this interview, Demian shares why content marketing for wedding and portrait photographers is more important than ever before and how to get yourself setup for success.

You'll come away from this episode knowing exactly how to write effectively for your target clients and still get ranked well in Google; starting with a working headline, great content based on real life stories, first drafts to hitting the “publish” button.

In addition to unique, interesting writing, you'll learn how to structure your photos in a blog post so that they are searchable by google and just (maybe more) as importantly, have your site visitors actually stop and take in your photography, not just scroll on past.

Here's some more of what we cover:

  • What is content marketing and why you need to start implementing right now
  • Why a blog is more important than a website if you want your photography business to get found on Google
  • The best process to writing a blog post that prospective clients want to read
  • Dealing with your photos to make them searchable, interesting and have visitors slow down and actually look at them
  • SEO for content marketers and does it really matter anymore
  • Does design and font choice really make a difference to getting ranked and read?
  • The difference between a copywriter and a blogger and why you need to focus on being a better copywriter
  • Why stories are simply the best approach for your content marketing strategies
  • How to get more business in your local area because of your blog
  • What you need to know about the Google algorithm updates, Panda, Penguin and Hummingbird and why the changes are good for wedding and portrait photographers providing useful and original content
  • Attracting business from your website and blog are all about being liked, known and trusted – get this sorted and the phone will be ringing
  • P.A.S – the strategy for writing blog posts that get you found and subsequently lead to more business
  • Do you need a website and a blog for your photography business or just one or the other?
  • The importance of a working title and a finished title and how to create both
  • Why you need a “hook” to create a point of difference with your blog posts
  • Follow the “U.U.U.U” technique that Demian shares for the best photography content out there
  • The PAS strategy – identify the problem, agitate the reader with their problem then follow up with a solution to that problem
  • The right way to caption your photos and write the meta data description for Google to find your posts

Starting to blog can be an overwhelming thought, particularly when you look at what's already available to readers. The idea of ever being able to churn out enough unique content to make a difference is just plain scary in the beginning.

Following this interview, I'd like to think you'll come away motivated with a strategy to either get started or vary what you're already doing to make you blog that much better in the eyes of your clients… and Google.

Demian Farnworth Interview

Demian has a range of articles to help you get started on creating “epic” content that your clients really want to see.

What's on Offer

Everyone is fighting to get noticed online – it's a constant battle to have the link to your website clicked. In the audio for Premium Members, Demian talks about the single strategy that will get you more clicks than any other.

You don't need to know any code, you don't need to write any differently or do any courses.

Not only will you get noticed by following Demian's advice, you'll also open up a potential new and growing audience.

You need to get this done now… it's simple to do. Have a listen to what Demian has to say about the subject in the Premium area of the website.

Demian Farnworth Interview

A landing page is the page your visitors first see when they get to your website – you need to have irresistible copy on this page.

What is your big takeaway?

Is blogging something you've yet to incorporate into your marketing and SEO strategy or is something you've been doing successfully already? I'd love to hear about your experiences with blogging or what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what Demian had to share?

Let me know by leaving your thoughts in the comments below.

If you have any questions for Demian that I missed, a specific question you'd like to ask or if you just want to say thanks to Demian for coming on the show, feel free to add them below.

iTunes ratings, reviews and Shout-Outs

Each week before recording the podcast, I check iTunes for any reviews but this week is a little different – I'm on holidays (and I'm guessing you are too if you're up to date with the release dates of the podcast) so I'm preparing these show notes ahead of time and there aren't any new reviews.

Please don't let that stop you leaving a rating and review though!

The iTunes reviews make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.

Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.

If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me, find me on Twitter or on Facebook at – I'd love to hear from you!

Links to people, places and things mentioned in this episode:

Demian on Copyblogger

The Copy Bot – Demian's personal blog

Demian on Google Plus

Evernote – the desktop and mobile app to organise everything

Brian Clarke – founder of Copyblogger and CEO of Copyblogger Media


Red Bull

Buzzfeed – great examples of headlines that draw you in

Gawker – great examples of headlines that draw you in

Business Insider – great examples of headlines that draw you in

Huffington Post – great examples of headlines that draw you in

Rafal Tomal – Head Designer at Copyblogger

Rafal's free web style guide and PSD template

The Resources Page

Don't forget about the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you're looking for something that a guest has mentioned on a previous episode but just can't remember who or what it was – you'll find it listed in order on the resources page.

Demian Farnworth Interview

Talk about great headlines! Every one of Demian's headlines just make me want to read on… do your blog post titles do the same?

If you've been enjoying the podcast, I'd love for you to tell just one other portrait or wedding photographer about it – it could be in a Facebook Group you're a part of, a photography forum, a photographer friend or on twitter. Any help in growing the audience of the show means a better show for you in the future with bigger name guests and a higher quality podcast.

If you do have a twitter account, simply click here: or use the share buttons below to help spread the word.

That's it for me this week, hope everything is going well for you in life and business and you have a wonderful, wonderful Christmas/New Year break.

Thanks and speak soon