Elena Blair of www.elenasblairphotography.com discovered photography when looking for an outlet after her home was broken into which she says was one of the most violating experiences of her life. She is now obsessed with capturing families and newborns in a way that is artistic, real, romantic, and full of life.
Her other passion is showing women they can pursue their dream to become a photographer and that they can build a meaningful and profitable business.
In addition to her photography business, Elena runs a Fine Art School Portrait business, is co-owner of Blair & Thurston Retreats, is co-owner of Lady Boss Workshops and co-host of the Creatively Unscripted podcast.
I had no idea where this interview was going to go with someone who sounds like superwoman but I can assure you, this is one interview you don't want to miss – Elena's take on school portraiture alone is absolute gold.
The main part of the interview focuses on content marketing for photographers and school portraiture with a killer difference is covered in the premium members part of this interview. If you've been looking for a unique way to book and shoot school portraits to boost your income, you need to hear this part of the interview, it really is that good and was a total eye-opener for me.
Here’s some more of what we cover in the interview:
- Elena's different businesses and which ones are bringing in the dollars
- The two biggest mistakes most people make when entering into photography as a business
- The importance of being passionate about the niche that you choose
- Trying different things at the beginning helps you to find your own niche
- Why Elena choose Newborn and Family Photography as her primary niche
- Why Elena targets women primarily for her photography courses
- How families find Elena and taking them from enquiry to booking and sales
- What is content marketing and how Elena utilises it in her businesses
- Why Elena strongly believes that content marketing does work and you should be doing it too
- How Elena gathers people to join her email list
- An overview on how email marketing works in a photography business
- Creating a funnel and building your email list as a photographer
- Tips that can make your blog posts as good as Elena's
- Creating posts for all your social media accounts every day
- Why she loves to use MeetEdgar regardless of its price
- Why you should be reposting your content again and again – the same content
- Why is Pinterest vital for Elena's business
- The right way to utilize Pinterest
- Elena's tricky way of creating a post on Pinterest
- Why Elena does not use someone else photos on her Pinterest boards
- What is Elena's Fine Art School Portraits and how it works
- Elena's recommendation in starting your own school photography business
- How to have schools say yes when you offer photograph for them
- How to get the bookings and get paid when shooting school photography
- How Elena's school photography session works and how parents get access to the gallery
- Elena's pricing and packages for her school photography business
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
When a photographer goes into business, the biggest mistake they make is they don't know what they do. – Elena Blair
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Elena shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Sometimes you have to do weird things that you don't want to do just to make ends meat and that's okay. – Elena Blair
If you have any questions that I missed, a specific question you’d like to ask Elena or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Here are the latest reviews:
A great insight
In iTunes by Elle Goss who shoots newborn photography in Melbourne, Australia on July 7, 2018
Because listening to Andrew once a week isn't enough, this podcast offers an amazing insight into the mind of photographers that we wouldn’t normally get.
I love the way you interact with your guests Andrew, thank you for helping us to learn and become better.
It makes business sense to subscribe
In iTunes by The 17th Photographer from Australia on July 6, 2018
I listened to the free version of PhotoBizX for literally thousands of kilometres while driving before subscribing to the Premium Membership. I now find myself going back over the episodes I'd already listened to, specifically for the premium content.
Andrew's interview style is great, the business information from the guests insightful, and the community within the Facebook group is fabulous.
I am not a wedding or portrait photographer, but I still find the information from PhotoBizX invaluable.
My membership is worth every cent.
Fantastic, Insightful, and Most Importantly… Worth My Time!
In iTunes by destination wedding photographer, Paul Seiler from the USA on July 2, 2018
This podcast is absolutely wonderful! I’ve started having to pace myself because, while this is the perfect compliment to some binge-editing, there is so much great insight that I find myself having to jot down notes, make new browser bookmarks, and set reminders for myself to look further into topics later … so that I don’t break stride in editing.
I’ve learned a lot and I’ve immensely enjoyed hearing stories from photographers I admire.
After I listened to the last couple month’s worth of episodes I went back to start from the beginning which still has plenty of valuable content.
Please keep it up!
In iTunes by Doggone_Cutie from Australia on July 15, 2018
This a great podcast for anyone wanting to build their photography business.
Be warned… you might end up with a huge to-do list to work through 😁
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Elena for coming on and sharing her thoughts on the business of marketing, content creation, social media, school portraits and so much more!
When you're thinking about marketing you have to think about who you're speaking to. – Elena Blair
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon