Building a solid and profitable photography business from scratch, especially today, is always going to be a challenge. Joshua Mikhaiel is well on his way to building that business with the perfect combination of his dream clients and a look and style of photography that resonates with him. He's perfectly happy to say no to a booking if he feels they aren't a good fit which he decides after getting to know his prospective clients.

While some photojournalistic photographers are preaching the benefits and time saving methods of booking wedding or portrait session and not knowing too much about their clients or having spent time getting to know them, Joshua sits firmly and comfortably on the other side of the fence. He doesn't draw the line at getting to know his client through meetings and consultations, he's meeting them for dinner… and often in their home. The benefits to his business with the relationships he's building with his clients are indisputable.

Joshua first appeared on my radar via a Facebook post that was getting a lot of attention. A family portrait shoot of “The Hendersons”… a beautiful collection of images that told the story of a lovely family. Interestingly, he's better known for and generating more income with his wedding photography but that may be about to change.

Here’s some more of what we cover:

  • shooting a wedding the first year of owning a camera
  • transitioning from graphic design to photography
  • being proactive in your photography business in the ‘down times' of the year
  • the real benefits of having your own photography business is the flexibility it brings
  • working in a shared space with other top photographers
  • utilising a $1500 deposit/booking fee to improve cash flow during the quieter periods
  • striking out when approaching other photographers for second shooting and assisting opportunities
  • advertising on Gumtree with the title “Cheap Wedding Photographer”
  • shooting ‘cheap weddings' may be good for experience but useless for portfolio building
  • your perceived value as a photographer and artist is dictated by your prices
  • your ideal client is YOU with a lot more money
  • you shoot what you show
  • if potential clients can't connect with or see themselves in your photos, you won't make bookings
  • make your wedding or portraits your personal work to stay passionate about your photography
  • dinner with clients for the wedding consultation
  • pricing for profit if you're not selling albums
  • polarising visitors to your website to attract the right clients for you and push others away
  • never underestimate the value in doing a “killer job” for your clients and how much work that can generate
  • packing a “save the day, be prepared for anything” suitcase for your weddings

Joshua Mikhaiel photography podcast Interview

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:

  • going viral with a portrait shoot and “cashing in” on that exposure
  • a 13 hour family portrait session
  • sponsoring Facebook posts that are a good representation of what you want to be shooting
  • why second shooting would be the way Josh would start over with the chance
  • what Josh would like to see from someone looking to second shoot
  • using Instagram as a source of inspiration, not other wedding photographers
  • establishing a boutique brand from the first look at your website

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

If you have any questions that I missed, a specific question you’d like to ask Josh or if you just want to say thanks for coming on the show, feel free to add them below.

If you’d like an easy way to show Josh your thanks, and support for the show at the same time, click the link to create a tweet and automatically show you’re listening:

Joshua Mikhaiel photography podcast Interview

The Resources Page

Remember the ever expanding resources page that has a listing of products, programs, hardware, books and directories mentioned in each episode of the show. If you’re looking for something that a guest has mentioned on a previous episode but just can’t remember who or what it was – you’ll find it listed in order on the resources page.

iTunes ratings, reviews and Shout-Outs

Each week before recording the podcast I check iTunes for any reviews and each week I’m excited to see what you’ve had to say about the podcast. If you have the time and are happy to leave an honest rating and review, head over to iTunes.

It's these reviews that help other photographers discover the photography podcast and more listeners equals better quality guests on the show each week.

Do You Have a Question about Your Business or Marketing?

Yes, there's still time to have your questions answered.

I’m planning a Q&A episode over the Christmas and New Year period and would love your questions! Feel free to email me or use the voicemail option on this page. You can be as detailed and specific to your business or circumstances as you like. And, you can remain anonymous if you refer.

Alternatively, if you’d like to get in touch, ask a question about or make a suggestion for the show, you can email me, find me on Twitter or on Facebook at – I’d love to hear from you!

Joshua Mikhaiel photography podcast Interview

JPEG Mini App and Discount Code

If you're looking for a great way to make your JPG files smaller in size but still retain their quality, I recently stumbled across and app that will do just that: JPEGmini

I'm not entirely sure how it works but it's fantastic. I originally set up the app to save copies of the smaller jpg's because I was concerned that the size reduction must leave a look of quality reduction. I just can't see a difference and have since set up the app to save over the top of my originals. The dimensions of the files are not altered, just the amount of space they are taking up is reduced.

I've been using the app to reduce the size of my website and blog images for faster loading and am now using it to reduce the size of files I supply to my clients.

I do have a discount available for listeners but it will only be active till Thursday 4th December 2014 and will drop the price  from $149 to $119.

Use the code – PBZ4CA186AB – at checkout to save $30.00.

Download and trial it free if you're unsure.

Links to people, places and things mentioned in this episode:

Joshua's Website

Joshua on Facebook

Joshua on Instagram

The Henderson's family portrait shoot

Twice the Love – the Black and White engagement shoot discussed on the show

Glen Edwards – film photographer

James Day

James Day episode on PhotoBizX

Scott Surplice

Joshua Mikhaiel photography podcast Interview

Thank you!

Thank you again for listening to the show and thanks to Josh for being an awesome guest!

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon