Bryan Caporicci is a successful Canadian based photographer that focuses on weddings, portraits and environmental commercial photography. What struck me about this interview with Bryan is that he is a thinker and definitely not a follower. He happily goes against the norm if it means better results for his business. It's this attitude and entrepreneurial approach that led me to believe that Bryan really is carrying out wedding photography marketing the smart way.
In this episode, Bryan reveals one of his most successful and easily implementable wedding photography marketing techniques that he has never shared before. The beauty of his approach is it makes total sense. If you are one of the many photographers doing the same kind of marketing – to your vendors, bridal expos, Facebook and blogging and wondering why business and bookings aren't improving, get ready to take a new look at what you're doing and question why.
Here's some of what we cover:
- working as a “solopreneur” and taking responsibility for your success and failures
- learn your craft first and learn it well
- overcoming your fear of sales and why you don't need to feel like a used car salesman
- building relationships… with your CLIENTS
- you possess unlimited income potential, it really is up to you
- editing at 3am, is this you?
- pricing your photography packages for profit
- creating a name for yourself
- same day slideshows and same day wedding albums
- the importance of having your photo on your about page
Following the successful release of his first book, “Pricing For Success,” Bryan's soon to be released second book focuses on sales and how to improve your chances of better results in the photographic industry. In the extra interview for premium members, Bryan shares implementable techniques that you can use right now to increase your chances of a successful sale. Whether it's the wedding consultation, the album sales appointment or the portrait sales session, his advice will help you with your sales and your sales environment.
I challenge you to walk into your studio following Bryan's advice and not make changes.
What is your big takeaway?
Following the interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what Bryan had to share? Let me and other listeners know by leaving your thoughts in the comments below.
What have you implemented so far?
In the last two episodes, I've encouraged you to leave me a voicemail message letting me know one thing you've implemented in your business as a result of the podcast. This week, I was happy to share a great message from Joey Joiner from Texas USA with a “good try” at an Aussie accent.
You can check out some of Joey's work here: http://www.joeyjoiner.com
It really is easy and I'd love to have more feedback to play in future episodes of the podcast. Simply click the “voicemail” button at the right of the page and let me know one thing you have implemented in your business as a result of the podcast interviews.
If you mess up the first try, you can re-record or leave it to me to edit – I promise to make you sound great.
iTunes ratings, reviews and Shout-Outs
Four fantastic ratings and reviews were left for the show this week and I am truly grateful for every single one. The reviews make a big difference in helping other wedding and portrait photographers find the podcast in the iTunes store. These four reviews take the world wide total to over 50 which is just fantastic and incredibly humbling – thank you!
If you have the time and are happy to leave an honest rating and review, head over to iTunes.
Also, a few shout-outs to photographers/listeners that have made contact via email or social media this week:
Milton Gan – http://miltongan.com
Dean Byford – http://www.deanbyfordphotography.co.uk
Trish Grice – http://rtphotos.biz
Srdjan Nikolic – http://www.fotensity.com.au/
Motiejus – http://www.motiejussalkauskas.com
Robin Penfold – www.robinpenfold.zenfolio.com
Thanks guys, it's been great chatting and hearing from all of you this week.
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me firstname.lastname@example.org, find me on twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
Bryan Caporicci's website – http://www.bcapphoto.com
Bryan on Facebook – https://www.facebook.com/bcapphoto
Bryan on Twitter – https://twitter.com/bcapphoto
eBook version of Bryan's book – click here
Professional Photographers of Canada – http://www.ppoc.ca
Photo Mechanic – Bryan's software for editing, sorting, renumbering etc – http://www.camerabits.com
Jerry Ghionis – http://jerryghionisblog.com
Dave and Charlotte Photography, who Bryan used for his wedding – http://www.daveandcharlotte.com.au
That's it for me this week, hope everything is going well for you. I'd love for you to leave a comment below to let me know what you took away from this episode of the podcast. To finish, here's a photo form the 50's style wedding I mentioned in the show.