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Audrey Woulard of www.katcteens.com is a Chicago based portrait photographer who specialises in teen and family photography. She is the name behind the “Kids and the City” brand.
In addition to her portrait work, she takes on a few high profile commercial clients, including People Magazine, InStyle, US Weekly, InTouch, Better Homes and Gardens, and photography industry magazines.
Once she decided photography would be her career, she wanted it to support her family of six fully. Audrey completely transformed herself and moved forward with photography marketing to her target demographic.
Today, she is a WPPI speaker, Nikon Ambassador and Profoto Legend of Light.
Her senior photography focuses on creatively showcasing her clients' hobbies and sports in a way like no other photographer.
She says when a teenager books a photoshoot with her, they are looking for something different.
In this interview, Audrey shares the unique way she was initially able to get in front of her ideal clients and how she has continued to adapt and morph to stay front of mind with her teen clients — no mean feat! This is precisely how to create a relevant and fashion-focussed teen photography business.
Here's some more of what we cover in the interview:
My goal with every photo session is to create images that someone can't say no to. – Audrey Woulard
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
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If you want to stay in the forefront of that particular niche, you have to kind of do what they want. – Audrey Woulard
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Audrey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I'm very astute to human nature and if I'm in business I have to play on it. – Audrey Woulard
If you have any questions that I missed, a specific question you’d like to ask Audrey or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes or Google reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
I can take the simplicity of something and make it look like it was bigger than what it was. – Audrey Woulard
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Profitable Book Projects for Photographers
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Find out more here: https://photobizx.com/petphotoconference
Use the code SAVE50 for a $50 discount!
And save an additional $30 for PhotoBizX premium members. Email andrew@photobizx.com for more details on the rebate for members.
Links to people, places and things mentioned in this episode:
I just want to be known for my work because regardless of who you are, regardless of what you look like, it really doesn't matter. – Audrey Woulard
Thank you!
Thanks again for listening and thanks to Audrey for sharing her thoughts, ideas and experience on creating a successful teen photography business by building a connection with clients and creating a demand for the images she creates.
I am marketing towards a memory and I'm marketing towards ‘Yes, you want this type of a photo session. If this is what you want, you need to come to me.' – Audrey Woulard
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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