Premium Members, click here to access this interview in the premium area.
Tracy Moore of www.tracymoorephotography.com is a senior girls photographer with one of the most unique, fun, inspiring and profitable business models I've heard after recording more than 350 interviews with photographers about their businesses. I know you will LOVE what Tracy shares, be captivated with her approach to clients, photography, business and life – this episode is something special.
Here's a little background on how this interview came about…
I receive a lot of interview requests for the PhotoBizX podcast.
Most are terrible.
When I received an email from Tracy, I replied right away, with an invitation.
Here's some of what she told me…
I am a photographer in Montana and have been running my portrait business for ten years.
– I live in a smaller city and had to be effective with networking and marketing to compete with the overflow of photographers in this area.
– I run a mastermind called “FOCUS” (Finding your niche, Optimising your brand, Client acquisition, Unforgettable client experience, and Systems and Sales.) I would love to share lots of tricks and tips I teach in this!
– I have built a multiple 6 figure photography business and am the sole provider for my family of 4. It's tough to find women in the industry who are the sole providers, and I am super proud of that!
– I specialise in photographing high school senior girls, adventure/destination shoots.
I've taught at WPPI, and I LOVE helping photographers find their niche and have some great exercises to help others do this.
And she signed off
Always goofin',
– Tracy
I'm pretty sure you'll fall in love with Tracy and what she shares, just like I did when recording.
Here's some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
Success to me is definitely not about making a ton of money. It's about being comfortable but then also just feeling like you have some peace and being able to adventure and travel with my family. – Tracy Moore
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Bravery leads to confidence and confident women will change the world. – Tracy Moore
If you have any questions that I missed, a specific question you’d like to ask Tracy or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here's the latest review…
★★★★★ The ultimate photography business resource
In Apple Podcasts by Yamba wedding photographer, Chris Guy from Australia on August 11, 2020.
Having only started my photography business late in 2019, one of the first things I came across was Andrew’s podcast.
I’ve booked over 20 weddings in my first 12 months, and most of these are due to the lessons and content in the podcast, plus from the member's Facebook group.
The lessons in marketing, Facebook ads and email funnels are well worth the ticket price and Andrew genuinely cares about each member’s business and success.
For a wedding photographer who charges thousands of dollars per wedding, 20 odd bucks a month is a no brainer.
Do it.
Photography Pricing Masterclass
Join Mindset and Photography Business Coach, Johl Dunn as he coaches you on how to create the perfect price list for your business. A price list built to increase your profits by naturally leading your client to your preferred products – no matter your sales experience.
This will be a live training session via Zoom on Tuesday 25th August at 7 am – Australian Eastern Time. You can find your local time here.
The early-bird pricing of USD$97 includes:
- Access to the live training
- Access to the lesson recordings
- Private FB Group for course members
- A one-on-one call to discuss your pricing with Johl
- FREE access to any future iterations of this course
- Your specific questions answered
- Real tactics to implement and start using right away
- Implement with no more to pay for anything
- Suitable for portrait AND wedding photographers
- Member-only recordings with photographers having followed Johl's pricing strategies
If you've ever wanted to have a formula and guidance to rejig your pricelist so it makes sense to you and your clients, is built for profitability and sustainability, and naturally leads your clients to the products you want to sell… this training is for you and presents unbeatable value for early-bird registrations.
For more details and to sign up, click this link —>>https://photobizx.com/pricing
PhotoBizX Daily Vlog Challenge – Earlybird pricing is now available
Why utilise video in your photography business? The number one reason – to make a personal connection with our prospective client, faster than ever before.
You can do this with video on your website, email replies with video plus advertising and retargeting with video.
There is no faster way to make a connection than you talking to your clients via video.
If you generally book most of the clients you meet with face to face, imagine building that bond earlier in your process and before other local photographers. It'll mean more bookings for you. Fantastic right? As long as you can be yourself and make the same kind of connection you do in person. And you can!
Want to learn how to get comfortable being yourself on camera?
This Challenge will get you there.
The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.
Everyone involved is getting daily feedback, and it's easy to see the fun we're all having as we progress.
The next Challenge is starting soon! Click the link and add your details to get involved: http://dailyvlogchallenge.com
The way it works
- Watch the daily video (with topic/Challenge included) uploaded into a separate post each day – excluding weekends.
- Record your video reply and upload into the comments for that unit.
- Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 videos from other participants.
- Wait for feedback on your recording and implement suggestions into your next Challenge.
That's it, as simple as that. 
Links to people, places and things mentioned in this episode:
Tracy Moore Photography Website
Tracy Moore F.O.C.U.S Photography Business Mastermind Group
Daily Vlog Challenge registration
Thank you!
Thanks again for listening and thanks to Tracy for coming on and sharing her thoughts on creating a super-specific and one of a kind successful business in the world of senior photography.
There's a lot of power in having a niche. I think it makes you a lot more valuable and it allows you to charge a premium rate when that is your specialty and that's what you're known for. – Tracy Moore
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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