Premium Members, click here to access this interview in the premium area.

Tanya Goodall Smith of www.workstoryphotography.com is a US-based brand photographer who only works with business clients.

Businesses hire her to create storytelling content to sell their products and services.

On her website homepage, it's obvious who her clients are and what she offers; corporate branding, personal branding, headshots, video production, content creation and social media management.

Tanya was originally a Graphic Designer, and after ten years, she walked away from it all to pursue her love of photography.

Her photography sessions are on location where she captures candid moments throughout the day for her clients.

Tanya is also a writer and educator at SLR Lounge and Layers Magazine the official magazine for Adobe software.

In this interview, Tanya shares how to build a branding photography business from scratch.

Here's some more of what we cover in the interview:

  • Who are Tanya's target clients
  • How Tanya transitioned from her corporate job into her brand photography business
  • Tanya's reason for moving into photography as a business
  • How Tanya attracted her first clients
  • How clients are finding Tanya today
  • The importance of joining local networking groups to kickstart your business
  • The volume of clients Tanya is servicing in her area
  • Building a business to suit your lifestyle
  • Pricing & packages for brand based photography
  • Tanya's business goals
  • The benefits of hiring a branding photographer
  • What happens during the initial consults
  • Tanya's shooting workflow
  • Tanya's shooting kit for personal branding photography
  • Tanya's shot list
  • How to deal with bad weather during scheduled shoots
  • Tanya's turnaround time
  • Tanya's culling process
  • The average number of images Tanya retouches
  • Handling royalty-free usage licenses
  • How payment works for branding photography
  • Networking tips and tricks as a branding photographer
  • The benefits of joining networking groups in your area
  • Which networking association was the most beneficial to Tanya's business
  • How to cope with introversion during client meetings
  • Why elevator pitches don't always work at trade shows
  • What networking is really all about
  • Why clients are booking Tanya for their businesses
  • Tanya's follow-up strategy with potential clients from networking events
  • Being persistent will generate success for your brand photography business
  • Dealing with negative pushback from being persistent
  • Tanya's referral strategy
  • How Tanya utilises gift cards
  • Headshot Days to build leads

Tanya Goodall Smith Podcast Interview

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Having to constantly make a sale is so time-consuming. So I'd rather have a few clients that use me all the time and then I am spending more of my time creating for them rather than going out and getting another client. – Tanya Goodall Smith

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Tanya Goodall Smith Podcast Interview

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Tanya shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

I will always try to keep in mind, you know, the reason I'm doing this is so that I can be there for my kids. – Tanya Goodall Smith

If you have any questions that I missed, a specific question you’d like to ask Tanya or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Tanya Goodall Smith Podcast Interview

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

PhotoBizX Daily Vlog Challenge – the waitlist is open

Why utilise video in your photography business? The number one reason – to make a personal connection with our prospective client, faster than ever before.

You can do this with video on your website, email replies with video plus advertising and retargeting with video. 

There is no faster way to make a connection than you talking to your clients via video. 

If you generally book most of the clients you meet with face to face, imagine building that bond earlier in your process and before other local photographers. It'll mean more bookings for you. Fantastic right? As long as you can be yourself and make the same kind of connection you do in person. And you can! 

Want to learn how to get comfortable being yourself on camera?

This Challenge will get you there. 

The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.

Everyone involved is getting daily feedback, and it's easy to see the fun we're all having as we progress.

The next Challenge is starting soon! Click the link and add your details to get involved: http://dailyvlogchallenge.com

The way it works

  1. Watch the daily video (with topic/Challenge included) uploaded into a separate post each day – excluding weekends.
  2. Record your video reply and upload into the comments for that unit.
  3. Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 videos from other participants. 
  4. Wait for feedback on your recording and implement suggestions into your next Challenge.

That's it, as simple as that. 😃😷👍

Tanya Goodall Smith Podcast Interview

Links to people, places and things mentioned in this episode:

Tanya Goodall Smith Website

Tanya Goodall Smith on Instagram

Tanya Goodall Smith on Facebook

Rock Your Branding Photography Biz Facebook Group

Workstory Education Courses

Tanya Goodall Smith on SLR Lounge

The National Association of Women Business Owners (NAWBO)

American Advertising Federation

17Hats

Daily Vlog Challenge registration

Tanya Goodall Smith Podcast Interview

Thank you!

Thanks again for listening and thanks to Tanya for coming on and sharing her thoughts and ideas on building a branding photography business to fit the kind of lifestyle you want to be living.

As an introvert, I really am effective at making one one one connection. – Tanya Goodall Smith

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew