Stacey Brown Randall of www.growthbyreferrals.com is not a photographer but a Business Growth Accelerator. Stacey developed the Growth By Referrals strategy after figuring out how to grow her own business. Now she works with other business owners to help them do the same. Her mission is to help people make more money and find more time.
I chased Stacey up for this interview after hearing the number one reason most photographers give their reason for success is referrals. Yet, those same photographers rarely have any kind of strategy for obtaining said referrals. The usual reply to any question about referral based marketing is… I just do what I do and the referrals come. Surely there has to be more to getting consistent referrals from past clients and other vendors?
Stacey believes referrals are the least understood, least utilised and the very BEST tactic in your sales and marketing toolbox. Stacey says… the ability to generate referrals is a skill you NEED to master.
On her website she says… and I love this… If you’re in a saturated marketplace – you're in the right place.
If referrals are as good as leading photographers will have you believe, you're going to love this episode.
Here’s some more of what we cover in the interview:
- How Stacey started Growth by Referrals
- Lesson she learnt and exactly how she became successful within her niche
- Why you shouldn't be asking for referrals – vendors or past cleints
- The benefits of not hiding and talking about your past business failures
- The three essentials things that Stacey learnt from her big business failure
- What are the two primary sources of referrals you need to tap into?
- What are “Centre of Influence” type of referrals and how you get them?
- What are the different languages you need to use for the different sources of referrals?
- Understanding the characteristics involved and the dynamics of a successful referral system
- Knowing who are your referral sources and what they need from you
- Why a simple thank you note can do wonders for your business
- Planting referral seeds and how to nurture your referral sources
- Why Stacey focuses more on saturated markets
- How to attract referrals if you're still not attracting them after trying what's been discussed
- The “must do” things you need to do for your referral sources as a way of showing gratitude
- Why offering to pay for referrals will never work well
- What to do when you don't know the person who referred a client to you
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
The reason why I'm sitting here today is because I had a big fat business failure. – Stacey Brown Randall
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. – Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Stacey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
And one of those big lessons that I learn was that, in any business it doesn't matter what business we are in. We have to be willing to touch business development everyday. – Stacey Brown Randall
If you have any questions that I missed, a specific question you’d like to ask Stacey or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Don't say I will thank them if it turns into a client. You need to thank them because they took the time to refer someone to you; they're building the habit. – Stacey Brown Randall
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Stacey for coming on and sharing so much about her business, thoughts and tips on referrals, how to get them and how to grow your business successfully via referrals in todays episode.
You cannot scale your business when you are drowning. – Stacey Brown Randall
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon