Premium Members, click here to access this interview in the premium area.

Owen Mathias of is today's guest. I'd been following Owen on Instagram and had seen a blog post or two and felt he'd hit the nail on the head about branding and understanding who his perfect clients were, then pulling them in. That was the pretext for this interview, but we ended up covering photography business branding, expanding into family and kids portraits plus, Google Adwords in the hour we had.

On his about page he says…

I’m not a run-of-the-mill wedding photographer, that’s why I may not be the best photographer choice for every wedding. I openly admit that churches make me feel slightly uncomfortable unless there’s the promise of a great party afterwards! – Owen Mathias

His sense of humour shines through in his photography, his copy, blog posts, comments and captions and by all accounts, it's working well.

I wasn't surprised to learn he has a degree in marketing and that he also taught marketing for seven years in universities and colleges.

We seem to jump from topic to topic in this interview, till he mentioned Google Adwords and the success he's been having with them. Interestingly, his tactics revolve around utilising Adwords if your site is stuck on page two or three in search.

Here’s some more of what we cover in the interview:

  • How teaching marketing at university level has affected Owen's photography business
  • Owen’s main driving motivation to succeed
  • Making the decision to specialise and the associated fears as a photographer
  • How to decide on a niche and the kind of wedding photographer you want to shoot
  • Does a photographer need to market to themselves or someone like them to become successful?
  • Owen’s wedding photography questionnaire and how it helps his photography business
  • When you shoot colour and your client wants black and white – what are the options?
  • Adding additional photography genres to keep the income flowing all year
  • Owen’s thank you cards and other marketing ideas he's using successfully
  • The importance of keeping your clients up to date, especially after the wedding day
  • How an accidental email resulted in extra bookings
  • Why Owen is considering Family Photography these days in addition to weddings
  • Why you need to set up different portfolios for the different genres you shoot
  • Email marketing to encourage photography bookings
  • Google AdWords and why they are fantastic for photography business owners
  • How to run a Google AdWords campaign to boost your photography website traffic
  • Why you shouldn't use Google AdWords unless your site is appearing on page 2 or 3 of Google search
  • How to track Google AdWord campaign success
  • Where to learn more about AdWords as a photographer

Owen Mathias Photography Podcast

Do you really need a wedding photographer? Probably not.

But what if your bridesmaid pops on a unicorn head and crawls around on all fours?

Could you rely on any of your mates to photograph this well on their iPhones?

There'll be hundreds of other moments on your wedding day that you'll want to look back on, laugh at, print and cherish.

This is the first photo Michaela and Tom had alone after their ceremony, and Tom went straight in for the headbite.

I'm not a huge fan of posing, it can be extremely awkward if done badly. It's far nicer to see couples acting naturally, relaxed and having fun together on the best day of their lives.

It's important that couples both feel comfortable with their photographer, and I'm confident it's something that all of my clients would say about me.

Of course, if you really want a bossy twat to pose you up in awkward ways like broken toy soldiers then that's your choice. You can see it by looking into the eyes of their clients.

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

I’ve always said that it’s better to be different than better. – Owen Mathias

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Owen Mathias Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Owen shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Having a wedding photographer that’s sort of polite but a little bit sweary on their website or has controversial Facebook and Instagram posts, maybe something that fits with what they’re trying to achieve on their wedding day. – Owen Mathias

If you have any questions that I missed, a specific question you’d like to ask Owen or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Owen Mathias Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial like Broome wedding photographer, Nik Buttigieg did. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Episode #300 is Coming Up! And the focus is YOU!

With episode 300 fast approaching, the plan is to do something different and make the episode about you.

I'd love for you to record one thing you've implemented, taken away, used or shaped to suit you in your business as a result of what you've heard on the podcast. It can be anything!

Record yourself on any app – your phone in a quiet room is perfect.

Email your audio file (.mp3 is easiest) to and in the email, let me know your URL and the anchor text you'd like me to use to link to you from that episodes show notes.

With your anchor text, to keep this simple, let's go with your location and the genre of photography you specialise in.

For example:

Attach .mp3 file


Anchor Text: Central Coast wedding photographer

Which will become: Central Coast wedding photographer

Any questions, post in the comments below, in the members FB Group or email me directly.

Let's make episode 300 one to remember and all about you and what you've learnt and used from the interviews you've heard.

LAST DAY TOSDAY – Black Friday Sales

The Black Friday weekend is coming up at the end of the month and there will be sales galore bombarding your inbox.

In an attempt to make life easier for you and me, I'm releasing the PhotoBizX special now.

Included in the specials are three separate offers for PhotoBizX listeners.

12-month Premium Membership – 40% off

You can save 40% on a 12 Month PhotoBizX Premium membership for USD$120! The best price you'll ever see for the membership… ever.

NOTE: Existing members on the $20 per month plan – if you make use of this offer and have already paid $20 this month, let me know and I'll refund this months payment. Existing members already on this plan from last year, no need for you to do anything, you will automatically stay on this deal.

As with any Premium Membership, you'll get access to the full back catalogue of interviews including those with guests like; Fer Juaristi, Jonas Peterson, Sue Bryce, Ryan Brenizer, Yervant, Jerry Ghionis, Nordica Photography, Gabe McClintock, Peter Hurley, Two Mann Studios, Jen Huang plus others.

In addition, you'll receive an invite to the most helpful and supportive Secret Facebook Group for members only with your membership.

Click here to get the deal: Black Friday PhotoBizX Membership Special

Facebook Ads Course – 40% off

Plus, the Facebook ads Course is also 40% off here – Get access to the Facebook Ads Course for $117.

The Facebook Ads course is the easiest way to generate more leads, bookings and sales – super fast – no matter the wedding or portrait genre you focus on. The testimonials continue to pour in…

I have launched my first ad and it still has 3 days to go. I live in a rural part of New Zealand’s south island so my reach is not huge but having said that, I have people wanting to drive for 4hours to come and see me. It’s incredible. – Natasha Chadwick

If you've been looking for a simple, systematic way to make Facebook ads work for you, this is it and you'll never see it at a better price: Get access to the Facebook Ads Course for $117 now.

Online Sales Masterclass – 20% off

It's well known that In Person Sales (IPS) generally outperform Online Sales and there always seems to be a big industry-wide push towards this form of photography sales. Many experts, gurus, rockstars and teachers push hard to get newbies especially into selling in person. Their intentions are good and I'm in the same boat and prefer IPS to online sales in my business.

However… IPS isn't for everyone!

For some photographers, online selling is a better fit either all of the time or at least for some sessions – like it is for me.

Are you a photographer who…

  • Has no time for IPS – maybe you have another job or want more time with your family
  • Prefers to focus on shooting and not selling
  • Shoots on the move while travelling from location to location and don't want to be tied down with IPS
  • Works with clients who are holidaying away from their home and only visiting the area you service
  • With a dislike of selling in person – may be selling just isn't for you
  • Just likes the idea of working online to sell
  • Is starting out and selling your photography is new to you and possibly even scares you
  • Doesn't have a space to sell in and selling in the clients home or a coffee shop is just a turn-off

Does this sound familiar? If so… this course is definitely for you.

And you can save 20% now with this link: Online Sales Masterclass – Special Price

Owen Mathias Photography Podcast

Links to people, places and things mentioned in this episode:

Owen Mathias Website

Mud Pie Photography Website

Colour Photography Website

Owen Mathias on Facebook

Owen Mathias on Instagram

Owen Mathias on YouTube

I think in trying to appeal to everybody you don’t actually appeal to anyone. – Owen Mathias

Rank Guru App

Sprout Studio

Owen Mathias Photography Podcast

Thank you!

Thanks again for listening and big thanks to Owen for sharing his thoughts on business, marketing, branding and utilising Google Adwords for a wedding photography business.

I try to present myself as that kind of photographer that I feel that my clients want. Which is somebody that’s there to help them on the day and not to kind of get in their way. – Owen Mathias

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon


Owen Mathias Photography Podcast