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Mark Rossetto of www.markrossetto.com is a business and life coach from Queensland Australia. Before coaching, Mark was a successful photographer (an AIPP master photographer in fact) owned and ran a studio in Melbourne where they were shooting around 500 family sessions and 20 weddings per year. He built up to those numbers in 18 months after starting the business!
Seven years later, Mark sold his studio, it's still running successfully with it's new owners. He and his family moved to Queensland and Mark started his coaching business.
In addition to coaching, Mark has just released a new app – Send Out A Survey, based on something he built and used to boost his studio photography business in Melbourne.
His starting point in regard to coaching for any photographer, get serious about what YOU want from your photography business. Once you know this, creating a road map to include marketing, pricing, hours, advertising, staff, location and everything else that goes into running a business, will all fall into place.
Here’s some of what we cover in this interview:
If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content and we dive deeper into some of the earlier topics plus some new ones that I pushed for and include:
- How Mark managed to build up to 500 shoots per year
- How Mark started and grew his photography business
- Setting up a home-based photography studio
- Would Mark’s successful business strategies in the past work if he were to start from scratch today?
- Why move into a studio space despite running a successful home-based studio
- Will moving to a studio space change your approach to marketing?
- Structuring your schedule to accommodate all the tasks you need to accomplish
- Utilising public holidays to schedule appointments with clients
- Using effective systems to maximise work hours eliminating the need to work over time
- Mark’s business turnover
- How Mark maintains a well-rounded work-life balance
- The difference between working from home and working in a studio
- How Mark gets to enjoy his time off despite having his own business
- Portrait photography generates more money than wedding photography
- Why Mark sold his photography studio
- The importance of finding the right buyer to pass on your business
- What you get when buying a photography business
- Why there aren't many photography businesses worth selling or buying these days
- When do you stop becoming the asset of your business?
- How will a photographer know they're ready to sell his photography business?
- How is Mark different from other business coaches?
- How to choose the right coach to help grow your business
- Why franchises work well
- What is NLP and how will this be useful in your business
- How much it costs to hire Mark and what you get out of it
- How soon will you see results after hiring Mark as a coach?
- What is the Send Out A Survey app and how does it work?
- Why you need to understand who your client is
- Who hires Mark for coaching
- What happens during Mark’s coaching sessions
- Targeting clients on specific times/days to suit the lifestyle you want to lead
- The first thing Mark looks into when working as a business coach
- What to consider when working on your photography pricing
- The life of a portrait client is around 6-8 weeks
- Defining what photography leads are
- Giving clients an incentive to call you
- What are portrait parties and how do they work
Follow up Questions for Mark
If you have any follow up questions or comments for Mark, head to https://photobizx.com/184 and use the comments area there. Chances are, if you have a question, someone else will be after the answer. You’ll also find links to anything and everything mentioned during the interview on that page.
If you have any questions or comments for me regarding the interview or this weeks premium content on album sales, feel free to leave a comment in the show-notes or email me at firstname.lastname@example.org.