233: Louise Downham – Marketing Your Photography Business on a Micro Level for Success

Premium Members, click here to access this interview in the premium area.

Louise Downham of www.louiserosephotography.com is a London based newborn and family photographer who has been shooting professionally since 2010, and has photographed over 1000 children! In this interview, learn exactly why Louise believes marketing your photography business on a micro level is the key to success and much faster than targeting large surrounding areas. Then, hear exactly how she has approached this kind of marketing and how you can do the same.

I first heard about Louise when she contacted me to write a guest blog post for PhotoBizX. I get a LOT of enquiries but the email Louise sent, stood out by a mile from so many others. It was addressed to me by name, she knew who would be visiting and utilising the PhotoBizX website and she had multiple suggestions for terrific blog content options.

I agreed to the post after a couple of email exchanges and checking her work. The whole process got me thinking about Louise's business.

Looking a little deeper, I found Louise has been published all over the place – The Observer, Vogue, Local Mums Online, Tatler, ITV News, Baby London Magazine, SLR Lounge, PetaPixel, Mothering.com… the list goes on! I asked how she'd feel about an interview and sharing all about her approach to photography business and I'm happy to say she agreed.

Here is the email Louise sent for a guest blog post:

Hi Andrew

I’m an award-winning family photographer, with over 5 years’ full-time experience photographing families in London and running my own photography business. My photographs have been exhibited internationally, and published in national magazines.

I’d love to be considered for writing a guest blog, or to be interviewed about my business.

Here are a few ideas for guest blog posts:

5 areas of your photography business that you can easily outsource
5 workflow tips that will save you time in your photography business
5 tips for coping with a difficult client
10 of the most iconic photographs of children of all time
10 composition tips that will help you take awesome photographs

I've contributed guest articles to major photography sites, with advice for professional family photographers:

ephotozine: How to photograph siblings together
Digital Photography School: 10 tips for your first family portrait session (3,421 shares)
SLR Lounge: 10 tips for preparing for a family portrait session
PetaPixel: Shooting your first family portrait session
ephotozine: 10 top tips for setting up your own family photography business

I look forward to hearing from you,
Best wishes
Louise

Here’s some more of what we cover in this interview:

  • How Louise started her career in the photography business
  • The thought process involved when curating a photography gallery exhibition and considering it as a business
  • How to apply for and receive funding for a photography gallery
  • How Louise realised she can generate income from photography
  • How Louise started her own photography business
  • Setting up income goals
  • Louise’s yearly turnover
  • Outsourcing parts of your business to maintain a work-life balance
  • Strategies to implement during your first year in business to generate bookings
  • Relying on word of mouth to attract photography bookings
  • Local SEO targeting and its impact on your business
  • The kind of content you can have printed on your business cards
  • Using business cards for soft selling
  • Why Louise believes PR agencies are not required to market your business
  • The importance of sending your work to local publications in your area
  • Relevant content ideas to blog about that prospective clients will be interested to read
  • How to approach and contact publications to submit your content
  • How to choose who to go after when reaching out to publication companies
  • Louises’ workflow when working with clients
  • The best strategy Louise is implementing to attract more bookings and find the right clients
  • Social media engagement as a strategy to increase Google rankings
  • The importance of stripping down your website to stand out from competitors
  • Using digital brochures as a marketing tool
  • The best thing Louise has done for her business
  • How to respond to clients who compare cheaper rates from other photographers
  • What Louise would do to kick things off is she were to move to a different country

Louise Downham Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

I’d always loved photography and I never understood really that it was possible to make an income as a photographer – Louise Downham

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Louise, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Louise Downham Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Louise shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.

You have to know who you're contacting, what they want, what they're looking for, what you can offer and make the process very easy – Louise Downham

If you have any questions that I missed, a specific question you’d like to ask Louise or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Louise Downham Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast  and email me your key words or keyword phrase and where you'd like me to link to.

Here is the latest review:

A True Gold Mine of Business Education

In iTunes by Los Angeles Headshot Photographer Justin Berrington from USA on August 25, 2017

PBX has become my most valuable resource. I've found that when I'm in a rut and just can't think of what's next for improving my business, I can scroll through the ever growing library of interviews and just pick one. Sure enough there's something in that random interview that I hadn't thought about or even knew was something I could do.

Plus there's an amazing community of photographers in the Facebook group that are so giving with their knowledge. I only wish I had found this sooner.

Thank you Andrew! – justinberrington.com

Louise Downham Photography Podcast

Another FANTASTIC eBook from Mark at Shotkit…. LIT

Mark Condon of ShotKit.com and Gold Hat Photography is a regular name on the podcast and for good reason… this guy puts out great work! Both photography and educational. If you haven't heard the interview with Mark, you'll love the tactic he uses to build credibility, get known and recognised as a local photographer fast. Something he had to do to get his business going after relocating.

The best part of the strategy he shares is it revolves around his passions, likes and pursuits outside of photography. Basically, he's getting known in his community by like minded people and attracting them to his business – something we're all striving to do.

You can hear that interview here: Get Noticed Quit Work and Build a Photography Business

A little while after that interview, Mark released the book I wish I'd written on how to attract more wedding bookings… More Brides.

Here's the review I left after reading the book:

At $48 the book is an absolute steal! I have a copy and the layout is easy to follow, full of diagrams, step by step instructions and more detail than you’d ever expect from such a wide range of topics. I was instantly intrigued when I saw the questionable strategy on utilising a “Ghost Associate”.

As someone who has been shooting weddings for over 15 years and interviewing photographers from around the world about their businesses, I’d never heard or seen this idea before. Very cool! It’s obvious how much work has gone into this and it truly is a credit to Mark.

You can get the book here: More Brides and use the promo code photobizx to save 10% at the checkout.

The cool thing about the info in this book; Mark is a practising wedding photographer, doing great with his business and the info, stats and details come from personal experience.

Now Mark has released a new ebook where he shares the lighting secrets of the worlds best wedding photographers in … LIT

Again, this ebook is beautifully laid out, easy to read and best of all, learn from.

The before and after images are mindblowing! You'll love this book if you're looking for inspiration or ways to improve what you offer your clients.

Some of the photographers featured in the book include: Ross Harvey, Ben and Erin Chrisman, Callaway Gable, Crystal Stokes, Geoff Wilkins, The Uppermost, Elisha Stewart, Kathryn Krueger, Emin Kuliyev, Franck Boutonnet, Ryan Brenizer, Jason Vinson, Bruno Rosa, Stark Photography, Tony Hoffer, Lyn & Jirsa, Steven Rooney, Victor Lax and heaps more.

Don't forget, books like LIT and More Brides are 100% tax deductible for your photography business.

As with the More Brides ebook, you can use the promo code photobizx to save 10% at the checkout. You'll find the book here… LIT : The Lighting Secrets of the World's Best Wedding Photographers

A NEW App to make blogging easier… Blog Curator

Andrew Stain is a listener of the podcast and recently released a new app to make blogging easier.

In a nutshell it's a super fast visual blog designer that lets you arrange, collage and resize images for your blog posts. The app also allows you to preview how your blogged images will look before uploading.

The Blog Curator App handles collages, image resizing, sharpening and allows you to see the blog post as it would appear on your website before you upload… which means you can tweak the running order and styling until you hearts content.

The app is in direct competition to BlogStomp and StoryBoard – both of which frustrated Andrew so he created a better version of both and it costs half as much at half the price.

You can download the app from the App store and learn more here: Blog Curator

Links to people, places and things mentioned in this episode:

Louise Downham Website

Louise Downham on Facebook

Louise Downham on Instagram

Louise Downham Publications

Táve

Kate of Uber Photography

Episode 214: Kate Buechner – On Her Way to A Million Dollar Family Portrait Photography Business

RankChecker

Terence Bogue

More Brides – the ebook to help you attract more wedding bookings

LIT : The Lighting Secrets of the World's Best Wedding Photographers

Blog Curator – to help make blogging easier

Louise Downham Photography Podcast

Thank you!

Thanks again for listening and thanks to Louise for coming on and sharing so much about her thoughts on the business side of building a successful  photography business.

The time that I spend on the business enables me to be the photographer that I want to be – Louise Downham

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

By | 2017-08-29T12:20:20+00:00 August 28th, 2017|Podcast|0 Comments