Anna Hardy of www.annahardy.co.uk is one of the UK's leading family photographers. In the last ten years, she's built a highly respected and successful photography business, first with weddings, later with families and creative brands.
In this interview, Anna shares exactly how she made the successful transition from wedding to family portrait photography, including her advertising, marketing and pricing methodology that all stemmed from a full rebrand and bug website changes.
Anna's work has been featured in print and online publications including Harper’s Bazaar, Digital Photographer Magazine, Wedding Magazine, Perfect Wedding Magazine, Rock ‘n’ Roll Bride, Rock My Wedding, London Bride and others.
Today, she specialises in documentary photography that celebrates real life and is as passionate about education as family photography.
All this and she has a fantastic and very cool website.
Here’s some more of what we cover in the interview:
- How Anna’s website came to life with her change in focus from weddings to portraits
- What Anna strongly emphasizes her website to attract her perfect target clients
- The misconceptions around re-branding for photographers
- Things to consider when creating a website and establishing your brand
- Is it worth investing a great deal of money into your website today?
- Why Anna transitioned from wedding to family photography
- How Anna made the transition without negatively affecting her income
- Considering the financial aspects when transitioning from one photography style to another
- Anna’s sales targets and average shoot numbers per month
- How Anna structures her shoots
- What is a “slice of life session” and how does it work?
- Fashion guides for documentary photography clients
- Anna's suggestions to find your ideal clients and get them in front of your camera
- Why partnering with people who serve the same target market is vital for your business
- Never forget your past clients as a source of future clients
- How Anna attracts her past wedding clients to become paying family clients
- Reward systems Anna put in place to attract more clients
- How does Anna consistently reach her target clients every month?
- Why you need to focus on your local area SEO?
- Why Anna is not a big fan of Instagram – even though she has a beautiful feed
- Anna’s referral program and its incentives
- Focusing on the human element by giving the best experience for your clients
- Another marketing trick when transitioning from wedding to family photography
- Anna’s online course and what you can learn from her
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
If clients value it and they want it, they will buy it. If they don’t, then they won’t. It’s as simple as that. – Anna Hardy
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Anna shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I want my clients to have an experience where they feel where they really value their family, where they can see the beauty in their family. – Anna Hardy
If you have any questions that I missed, a specific question you’d like to ask Anna or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial like Broome wedding photographer, Nik Buttigieg did. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here are the latest iTunes reviews:
Best Investment For My Business
In iTunes by Cincinnati family photographers, April Sova of Remember When Portraits in the USA on November 2, 2018
I found PhotoBizX by accident one day while browsing photography business podcasts on my iPhone. I listened to a few free ones and realized how much good content was available, but that I was missing even more.
With the low cost to begin a premium membership, I tried it and was instantly hooked!
Between the amount of previous yet relevant content, the Facebook group and the online show notes and additional courses available, I literally spend every day in my downtime (driving, editing) filling my mind with podcasts.
Already in a month’s time since implementing ideas from PhotoBizX, I have generated more bookings and more revenue than I have in months. This month may truly be my best business month since I started over 3 years ago!
I highly recommend anyone on the fence to try out the premium membership.
It is so worth it!
In iTunes by Benno12345679 from Australia on October 30, 2018
I think this is a great photography business podcast.
Andrew is an expert at getting his guests to open and precisely explain their marketing strategies. ✌️
A Must Listen
In iTunes by Philip Warren who shoots wedding photography in South Wales from the UK on October 30, 2018
I'm not usually one for leaving reviews, in fact, this is the only podcast review I've made.
I had to leave a glowing 5-star review for Andrew and the PhotoBizX podcast. Super informative, light enough listening that's it's easily digested. Incredible business tips from industry leaders and up and coming business owners from a wide range of backgrounds.
This podcast, and now my Premium Membership, has helped me grow my business to where it can support myself and my young family full time.
Thank you, Andrew. Keep up the great work.
Bringing still images to life by adding movement
In addition to the main interview for today's episode, I had a chance to interview Troy Plota about his tools to add movement to digital still images.
Troy travelled the world shooting fashion, lifestyle and celebrities for international advertising agencies and publications. He also appeared on the Next Top Model as a guest Photographer and has been shooting professionally for over 30 years.
His advertising work has appeared on dozens of billboards in New York’s Times Square, as well as on the Vegas strip.
He was invited to do a Ted Talks on “THE FUTURE OF PHOTOGRAPHY” after innovated the 3D Photograph.
You would have seen these images where a still image is brought to life by adding a moving element or elements within the frame.
If you're at all lost or unsure, check the GIF below to see exactly what I'm talking about.
Links to people, places and things mentioned in this episode:
The ROOST – Anna's Family Photography Workshop – get 10% off with the promo code PHOTOBIZX till the end of November 2018
Clients are going to spend more money if they value what you do. For them to value it, you've really got to give them value, show them value and make them feel good about themselves. – Anna Hardy
Thanks again for listening and big thanks to Anna for sharing her thoughts on business, attracting more clients, making better bookings and generally running a terrific portrait photography business.
A proper branding process isn’t about what colors you want or what fonts you like. It’s exploring who you are, why you do what you do, what you’re offering to your clients, what difference you can make to them, what you stand for. – Anna Hardy
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon