Premium Members, click here to access this interview in the premium area.

Wow, I honestly didn't know where to start with this introduction for Anita Watkins of and  I made the big mistake of reading the epilogue to her “Leap Fear” project and felt like an emotional mess right before recording this interview.

She is an amazing woman.

Anita has been part of PhotoBizX for as long as I can remember and in the early days she was a full-time teacher with a passion for photography and business. A few years later, she has left the safety of her teaching job and is a full time photographer.

Her successes are so constant, they seem like an every day occurrence with Anita but I know there is so much behind her success. Things like drive, passion, fear, hope, hard work, love, family and what appears to be this fearless obsession to succeed.

I love this on Anita's About Page:

I took hockey lessons when I turned 40.
I thought that was my midlife crisis but turns out photography business is:)

Best. Midlife crisis. Ever. – Anita Watkins

I truly am delighted to have her for this interview.

Here’s some more of what we cover in the interview:

  • What is the Leapfear project and how it was created?
  • Anita's recent activities, targets, goals and income streams
  • How Anita coped when starting her Leapfear project despite the lack of confidence in shooting women
  • The changing aces of Anita's sales processes and how things have developed
  • How the Leapfear process works
  • Why Anita pushes for In person sales when starting out a project
  • Anita's beautiful ways to build connection with your client
  • Why Anita considers Leapfear so rewarding and made her business the success it is now
  • How Anita attracts and finds her clients
  • Anita's marketing strategies and promotions
  • A look into how Anita's photoshoots work
  • How Anita has her website ranking first in any search engine
  • How Anita's website effectively takes people from enquiry to booking
  • How to get a copy of Anita's Pricing and Branding PDF brochures
  • When is the perfect time to upsell and how Anita does her upselling
  • How does Anita's reveal process work and why she's not applying it for the basic headshoot sessions
  • Changes Anita has made to her pricing and how she comes up with her pricing now

Anita Watkins Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you have a bonus “members only” episode coming to you this week.  Look out for that interview, it will drop into your podcast feed later in the week.

We are all afraid, we are all scared, everybody's scared, and if you’re not, you’re lying or you’re not pushing yourself. – Anita Watkins

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Anita Watkins Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Anita shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.

Your website has to show that you’re excited about people and working with people and that you have a personality that they can either choose to walk away from because they think you’re an idiot or they're drawn to. – Anita Watkins

If you have any questions that I missed, a specific question you’d like to ask Anita or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Anita Watkins Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast  and email me your key words or keyword phrase and where you'd like me to link to.

Anita Watkins Photography Podcast

The money is better but more importantly, it's the connection with the client and it's being of service to the client. – Anita Watkins

Anita Watkins Photography Podcast

Ultimately, what we're doing is we're changing lives when we are taking beautiful pictures. – Anita Watkins

Anita Watkins Photography Podcast

Links to people, places and things mentioned in this episode:

Anita Watkins Portrait Website

Anita Watkins Headshot Photography Website

Anita Watkins on Facebook

Anita Watkins on Instagram

Anita Watkins on LinkedIn

Anita Watkins on Twitter

Anita Watkins on Pinterest


Anita Watkins Photography Podcast

Thank you!

Thanks again for listening and thanks to Anita for coming on and sharing so much about his business, marketing, tactics and strategies for todays episode.

I am like everyone. I get lots of ideas. I don't implement them all, but implementing on something is better than nothing. – Anita Watkins

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon