Allison Redmon of www.allisonredmonphotography.com is an American expat, documentary day in the life (DITL) film & stills photographer based in Saudi Arabia. In this interview, learn her beautifully seamless way of using photography classes to book portrait clients for her family photography and film business.
Allison and I started chatting via email and in one of those messages, she said something that had me requesting this interview immediately afterwards. She wrote…
Andrew… Wanted to tell you about something that I'm doing now that would apply to literally ANY type of photographer out there. I'm running a Beginning Photography Workshop for Moms and Dads here in Saudi Arabia.
I put out the word to see if there would be any interest and got a huge amount of positive response. So at the end of the month I'm running 3 workshops, with 10 people in each, at $100 a head!!!!! So amazing! Especially at this time of year in Saudi where it is too humid to do any type of outdoor sessions.
Anyway, just thought this tip might be good for other photographers like me who have dead months throughout the year.
Since that email, Allison has joined Courtney Holmes (from interview 211 of the podcast) who she says she LITERALLY changed my photography business.
I was making films before, but after taking her in person workshop, my business has changed entirely as her approach is just so much more artistic and my client base loves these films.
I’m now fully booked for family films through January 2019! Crazy.
And in other good news, I’m now partnering with Courtney and teaching a course for her on choosing music for family films in her online school.
It was your interview that really got me into falling in love with Courtney Holmes’ approach. And now she is hiring me!! I’m literally speechless!
In this interview, Allison shares exactly how she's generating an income by teaching photography classes and in those classes, converting students to photography clients in a natural, seamless and beautiful way. I love everything about her approach and know you'll get a ton from this interview and the ideas Allison shares.
Here’s some more of what we cover in the interview:
- Allison's experience working in Saudi as a photographer and how it differs to western countries
- Why start a photography business in Saudi and not the USA?
- Allison's daily life, a look at where she's based and her local community in regard to photography business
- How Allison attracted people to her photography advertising despite the restrictions she faced as a woman
- Allison's photography workshops and who they are designed for and why
- How Allison started her workshops and how it helps her to attract clients to her photography business
- How to identify your ideal client and market photography workshops to attract potential clients
- What Allison covers in her 3-hour photography course and mentorship program
- Photo walks and why they are a great way to practice for mentorship programs
- Allison's advertising and marketing strategies to bring in new course participants and clients
- How Allison runs her ads, email campaign and builds her email list
- How to manage multiple email lists in MailChimp
- Why Allison chooses an in home classroom option rather than hiring a community hall
- How to present a photography course / in-home workshop
- Freebies Allison includes for her workshop participant
- How to set the tone and sell the idea of hiring a professional photographer for your family session
- Allison's prices and what families receive in a four-hour day in the life session
- Things to consider if offering a client discount
- Shooting video at a family session – what's involved
- How long does it take to learn the video side of shooting as a stills photographer?
- Tips to reduce the learning curve when starting out with filming
- How to understand and capture the story that matters to the family when shooting video
- How to integrate music and discover the power of the audio in film
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
It is not just snippets of what's happening during a day with a family. It's finding the story and what's important to that family in each scene, then editing in a way that tells that story in a really cohesive and beautiful way. – Alison Redmon
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Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Allison shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
I am friends with the husband or wives of every single film (video) client that I've worked with. And I become friends with them on Facebook before I work on their film or do their shoot and that's really important to me. – Allison Redmon
If you have any questions that I missed, a specific question you’d like to ask Allison or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here are the latest reviews:
You NEED to subscribe to premium to fast track your business
In iTunes by Caboolture wedding photographer, Stuart Cox from Australia on March 29, 2018
You NEED to subscribe to this premium podcast if you want to fast track your photography business.
Andrew's a top bloke who is, without fail, bringing us the best guests who share their knowledge and stories from the photography industry to help the rest of us achieve greatness. Spend the dosh and go premium; listen, implement, join in with the premium group and grow!
Andrew and his guests are the rising tide who lift all boats.
Best Photography Biz Podcast Available
In iTunes by Banner Elk wedding photographer, Rodney Smith in the USA on March 27, 2018
Andrew runs a top-notch show. The audio quality is clean and clear, and I love his consistent schedule. I know every Monday morning I will be listening to the newest podcast in the shower as I get ready for the day.
Andrew interviews professional photographers about what s/he is doing to run a successful business and asks clarifying questions to make sure the main idea of the podcast is clear. The topics and ideas are varied and useful.
And… if you subscribe to the paid version, you get tons more content, special offers and access to a fantastic Facebook group. I recommend you take advantage of the $1 trial where you can access everything for a month to see if you want to join.
Got me through my first year of business!!!
In iTunes by Jennifer Allison who specialises in Sydney wedding photography from Australia on March 25, 2018
PhotoBizX is an invaluable resource for not only aspiring and new photographers but also established businesses that wish to keep ahead of the game when it comes to their photography business.
The huge library of resources is added to very frequently from successful photographers around the world.
Not only this, but becoming a premium member is a no brainer due to access to a highly supportive photography community that will jump in and answer any questions you have.
Andrew is beyond words, an A+ human. He has gone way above the call of duty on more occasions that I can count providing advice in a thorough and speedy manor.
I'll say it again and again, you're an absolute legend! Thank you!!!
I like smaller groups. I like showing them my approach and being very personal with them when I'm teaching and I think ten to eleven people is a good number for that kind of thing. – Allison Redmon
Are you a WordPress user or looking to learn more about WordPress?
It's no secret I'm a big fan of Alex Vita… The services he offers, the free knowledge and tutorials he shares, his email newsletter and for me personally, his website maintenance package.
If you are subscribed to his newsletter (and you really should be) you'll be aware he just shared a great post for any photographer who wants to learn more about WordPress. Most of the resource links are free.
Following the 15 day referral challenge, Stacey Randall from episode 259 is continuing her FREE training with a 3 part series. You can sign up here: https://photobizx.com/referraltraining.
Since starting the challenge, I've ordered and received my thank-you cards and envelopes, I have a supply of stamps with my cards ready to go and I've started sending hand written cards out… I feel like I'm actually on a roll with this now!
I'm looking forward to checking out this 3 part series and will hopefully see you in there!
Links to people, places and things mentioned in this episode:
Most Family by Allison Redmon on Vimeo
Rytting Family by Allison Redmon on Vimeo
Mottern Family by Allison Redmon on Vimeo
FilmingLife Academy Special Offer for PhotoBizX Members: Use code “PhotoBizX” for a 10% discount on purchase of any membership level, good for 12 months, must be activated by June 30th, 2018
Thanks again for listening and thanks to Allison for coming on and sharing so much about her thoughts and ideas on developing a successful photography business based on teaching, connection and telling beautiful family stories through video and stills.
I think it is so important that your kids, have you in their photos when they look back at these photos 20 years from now. – Allison Redmon
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon