Marie Masse of www.fearlessandframed.com is today's guest for the podcast. I first heard about Marie when interviewing Allison Redmon for episode 264 of the podcast. Allison shared her fantastic strategy to book family photography clients by offering beginner photography classes to local mums and dads – in Saudi Arabia! The photography course she was delivering was ‘a done for you' teaching package by Marie Masse of Fearless and Framed.
I did some investigating and realised I had to get Marie on the show! This was a photographer who built a successful photography business that revolves around what she loves to shoot and exactly how she loves to shoot it.
Marie discovered and moved toward professional photography after shooting a 365 project of her daughter. Flooded with compliments on her beautiful work, she decided to go pro.
That's when it all got real and very tough. Marie found herself shooting in a way that was draining her love of photography. This all changed for her when she became an accidental documentary photographer and business thrived.
Since then, she kicked of Fearless and Framed and has been helping other photographers connect with their clients and shoot in ways that keep photographers fulfilled and passionate about the work they are creating and the clients they are attracting.
Here’s some more of what we cover in the interview:
- How a 365 project can possibly lead to becoming a professional photographer
- What led Marie to decide to move into a documentary photographic style?
- Why she started Fearless and Framed
- The catalyst that attracted more clients for Marie
- A different way to look at photography to develop your own style
- How to build a portfolio and encourages your clients into a documentary shoot when starting out
- Clients misconceptions about how documentary photography works
- How to eliminate disconnecting with your clients and Marie's unique way on how to approach it
- Why having a vivid mental image of your client is essential for a successful documentary session
- How a pre-shoot questionnaire became a turning point in a photography career
- Marie's wardrobe prep talk and how it works
- How and where Marie started to talk about her photography niche
- What Marie teaches to new photographers about documentary photography
- Marie's advice about creating more engaging photography content
- How having a deep story builds connection and trust instantly
- Getting the type of photos that mean something to your clients
- The Intentional Documentary Podcast
- Marie's advice on aligning your goals when creating your own niche
- How to attract clients to the kind of photography style you choose
- Marie's tips and tricks in gaining clients through workshops
- The difference between your email list and your contact list and how to utilise both in your photography business
- The simple way to discover what the story for your photography clients should be
- Marie's worksheets and how it helps to build stories
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
When I started to identify the purpose to me for a photograph, that's when I started to think, ‘I'm sure other people feel this same way.' – Marie Masse
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Marie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
When you're contacting past clients, it always feels more comfortable because you have that real working relationship as opposed to someone you've never worked with before. – Marie Masse
If you have any questions that I missed, a specific question you’d like to ask Marie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
You want to sell more work with less frustration. We can help. The Ballsy Course.
I received the following email from Nick McArthur this week…
I don't know if you noticed but I launched a course with Kristen Kalp yesterday. We ran the course last year, and the women who took it were all raving fans.
If you know any women who need a kick in the pants to be BRAVE in their business – whether that’s raising rates (which I did thanks to Ballsy), asking for testimonials (which I did, thanks to Ballsy), or finally putting an offer out there that you wouldn’t have before (work in progress!), Ballsy helps. A lot. And when you get a little more Ballsy, or a lot more, this course really does pay for itself and then some. — Lauren Van Mullem
I love teaching this course. It's run through teachable. Kristen and I do a great job. (I'm biased) There are worksheets and love and jazz fingers and I think it's a course that REALLY REALLY FUCKING MATTERS!!!
Female photographers make 40% less than their male counterparts per year.
We think this is bullshit. And we know this is one of hundreds and thousands of statistics just like this. So we want to do something to change that.
We are all sick of seeing women play small putting themselves last, and being passed over for mediocre white men all over the damn place. We want to live in a world where women a.) don't hesitate to sell their work at a fair price and b.) advocate for their own time and well being without apologizing.
We know Ballsy will help them do that.
It's a 4-week course and it costs $399.
It's just for self-identifying women.
It starts July 16th. So it's like a go now sort of thing. You can check the site out here–> BALLSY
Links to people, places and things mentioned in this episode:
The Intentional Documentary Podcast by Marie Masse – Fearless and Framed® on iTunes
Thanks again for listening and thanks to Marie for coming on and sharing so much about her thoughts on the business of documentary family photography, marketing, sales and how to run a successful business.
Photography is a place not only for healing but it makes me feel like the things I value are a bit more secure because there's nothing I fear more than arriving to a point in my life and realizing something is gone or has been lost and that I took that time for granted. – Marie Masse
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon