Kirk Mastin of www.mastinlabs.com published a blog post about inbound marketing for photographers that had me taking action and contacting him for this interview. I interviewed Kirk for episode 94 of the podcast and it was one of the most well received. The immediate response from listeners was to get him back on the show! The inbound marketing blog post was the catalyst.
Kirk is a Seattle based photographer labelled a ‘hybrid shooter' but dedicated to film photography in a market saturated with digital images. He's the man behind the Mastin Labs presets that make digital images look like they were shot on film.
And, he's recently moved into the app market with FilmBorn which I'm sure we'll chat about in addition to the blog post that had me emailing him.
This interview will be perfect for you if you're looking to capitalise on the traffic you already have to your website and want to make serious inroads to converting those visitors into actual photography clients. Kirk's ‘master plan' to make this happen revolves around email, auto responders, sequences, automation and providing the best possible and personal attention to your target clients – all automated. Once you get something like this set up, you just need to keep feeding website visitors in.
Here’s some more of what we cover in the interview:
- Reasons why Kirk uses an 8 by 10 camera
- Why Kirk loves contact prints and the advantages of using them
- What is Mastin Labs and what services do they provide?
- What is Film Born and how does it work?
- What is growth hacking and why is it so important for your business?
- What is Inbound Marketing?
- What is a Lead Magnet and its relevance in attracting your perfect clients successfully?
- How an effective Lead Magnet works
- How do you stand out or separate yourself from other photographers?
- What makes automated emails so effective?
- What can you use as a Lead Magnet that will actually convert?
- Why you need to takes note of the questions your clients ask you
- Does Inbound Marketing work with all Photography genres?
- Why you need to utilise Facebook Ads to get your Lead Magnet in front of your perfect target clients
- How to link your Lead Magnet to Facebook Ads
- Kirk's tips on creating Ads on Canva and why he uses and loves the app
- What is AdEspresso and why Kirk recommends it for your Facebook Ads
- How AdEspresso works
- Kirk's recommendation for writing and sending emails that work to get you bookings
- Why linking a Vendor referral program is good for your email sequence
- Two ways you can stand out from other photographers
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
You need to set up your blog post where it's so enticing, there's something of value in the post that the person reading it is like… oh my god I want the whole thing. – Kirk Mastin
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Kirk shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
I believe you could never have too many emails in your sequence and that your sequence only gets better and better the more you put in there. – Kirk Mastin
If you have any questions that I missed, a specific question you’d like to ask Kirk or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here's the latest rating and review…
Best Photography Business Podcast Out There
In iTunes by Donnell Crear who shoots wedding photography in Greenville SC USA on February 4, 2018
Andrew's podcast is in a league of its own. The information he has in his interviews is game changing in terms of jump starting your own photography business.
The catalog of back episodes is so immense it's hard to find a single topic that doesn't have at least one episode devoted to it.
Andrew is also a class act guy and has personally taken time out of his busy schedule to make sure my premium membership was setup correctly and to even do a Skype call with me to discuss how to make some of the learnings from previous episodes yield the best results for me in my current business situation.
You need to figure out what isn't you and you need to cut it out of your business. – Kirk Mastin
The 3 Keys to Creating Value and Differentiation in Hyper Saturated Markets
Make sure you know about and register for the all-training, no pitch webinar, with Spencer Lum this week.
You know how important it is to differentiate yourself and build value. It goes well beyond a pretty portfolio, especially these days.
Spencer will show you why value and differentiation are psychological, and he’ll teach 3 key strategies that you can use right away.
It’s taking place on Wednesday, February 14th at 5:00pm Eastern.
Here's the link to find the time in your local area: https://www.timeanddate.com/worldclock/fixedtime.html…
Even if you can’t make it, sign up, and you can catch the replay.
Here’s a little of what you’ll learn…
- How a simple pre-framing strategy can make your marketing over twice as effective, even though you can do it in less than 10 minutes of work
- The pay-more mechanism that converts people from price shoppers to value seekers
- How to get anyone’s attention, even when your pictures aren’t significantly different from everyone else
This sounds like the perfect way to kick off a great 2018!
Here’s the link to register: http://photobizx.com/webinar
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Kirk for coming on and sharing so much about his business, thoughts and tips on email, auto responders, email sequences and general photography business.
My recommendation is to keep it on branding keep it simple and provide value in every email. – Kirk Mastin
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon