Corey has a background in wedding photography where he and his wife Ashley built up and still shoot at Ablaze Photography in Columbia, South Carolina. His main focus now is marketing and SEO for photographers.
Ben is a Texas based web developer and a former professor of web design, SEO and marketing at a local university. He founded and runs Turner Web Services, a company focused on SEO for photographers and creative to book more local clients.
Corey and Ben have partnered to form Fuel Your Photos which offers online marketing and SEO services purely for Photographers and what they share in todays episode will change the way you're doing business and how you're utilising your photography website.
In addition to the interview content, the guys have put together some fantastic offers for listeners! You absolutely need to check out: THE COMPLETE, ALWAYS-UPDATED GUIDE TO SEO FOR PHOTOGRAPHERS.
On the same page, you'll see an invite to the Fuel Your Photos Facebook Group where you can get answered to pressing SEO questions and the option for a free SEO site audit.
Here’s some of what we cover in this interview:
- What can be considered black hat SEO techniques?
- What is a Google Manual penalty?
- Can you still fix your website and have it running again if Google penalises it?
- What are examples of bad SEO information photographers are receiving?
- SEO best practices
- WordPress vs Squarespace – which is really better for photographers?
- How to integrate SEO techniques using Squarespace
- What are alt tags and how to use them properly
- Are alt tags important for photographers?
- How can alt tags help improve your website’s SEO?
- Should you focus on adding alt tags to every photo?
- What should new photographers do to start implementing SEO strategies on their website?
- Why your homepage is the most valuable page on your website
- What is the Google Search Console and how to maximise its use?
- What are meta descriptions and how best to use them?
- Is it worthwhile to go back and add meta descriptions to old blogposts?
- The benefits of having an effective page title
- Utilising a venue name as an alt tag for SEO purposes
- What are people really searching for?
- Are outbound links as important as inbound links?
- Lnikbuilding and how to do it well as a photographer
- What do you get when you turn to the Turner Web Services to work on your site’s SEO?
- Domain Authority is the most important factor for ranking
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this episode where you're in for a special treat today!
There are a couple of terrific bonuses coming your way!
Ben and Corey are would like to offer $50 off for any PhotoBizX Premium Members who are interested in purchasing any of the SEO packages from Turner Web Services. More information on how to claim that special offer is coming shortly via email and inside the members Facebook Group where both Corey and Ben can also be found!
Following the interview, Corey felt there were a number of topics we should have covered for you to get the most from your SEO and a better understanding of a few new topics.
Corey went ahead and recorded a video explaining these additional topics which you can find in the members area.
Some topics Corey covers include:
Critical SE factors that matter now
The importance of mobile friendly and responsive websites
Why you need to brand consistently across the web
What is rank brain and why is it so important for photographers?
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Ben and Corey, including the bonus video, promo code, group access, and the amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Getting high quality relevant links is probably one of the strongest ranking factors that exist – Corey Potter
Plus, access to a members only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Ben and Corey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
If it sounds like it’s an easy thing to do, it might not be worth doing – Corey Potter
If you have any questions that I missed, a specific question you’d like to ask Ben and Corey or if you just want to say thanks for coming on the show, feel free to add them below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here are the most recent reviews:
Best Photography Business Podcast
In iTunes by Clarke Scott who shoots contemporary wedding photography in Melbourne Australia on October 23, 2016.
By far the best photography business podcast and resource out there. Stop right now and listen!
An amazing resource
In iTunes by Yorkshire wedding photographer, James Lloyd in the UK on October 20, 2016
I’ve listened to Andrew’s interviews almost from the first episode and Mondays are always made slightly more bearable when I remember PhotobizX is in my podcast feed.
The back catalogue of interviews is amazing, interesting and above all else relevant to YOUR business.
Apart from the Premium edition of this podcast (worth every penny by the way), Andrew and his guests aren’t selling to you all the time like a lot of podcasts do.
Give it a try and you’ll be hooked!
In iTunes by Dallas pet photographer Jenna Regan from the USA on October 18, 2016
I've been a premium podcast subscriber for several years now and I can say without a doubt it's been money well spent. Andrew doesn't just skim the top of topics. He dives down into the interview with each guest and really pulls out relevant and real questions.
Many times I'll hear a point a guest is making but think to myself “Yes, but what about xx?” and it seems like that's the next question Andrew asks! He does a great job interviewing and analysing from all angles.
I'm a podcast addict and subscribe to many different podcasts and this is always one I listen to first.
Regardless of your specialty or photography interests, there is something to be gained from every episode. Highly recommend.
An amazing resource…
In iTunes by North Wales documentary wedding photographer, Chris Morse from the UK on October 18, 2016
I started listening to PhotoBizX when I started my wedding photography business just over 2 years ago, we had not long moved to a new part of the country, I didn't know anyone in the area, let alone anyone in the industry.
It sounds really sad, but Andrew became a virtual friend during those first few months when business was super tough.
I can honestly say that without this podcast I don't think I'd be doing anywhere near as well as I am today. I've still got a long way to go, but I have learnt a ton from this podcast and really enjoy listening to it.
Even the episodes that I don't think sound particularly relevant to me (few and far between), almost always have at least one tip that I can use – and if they don't, they spark off an idea of my own.
I also love the fact that it's not just photographers he has as guests, other people with experience in areas that relate to our business make an appearance and they're just as informative / helpful as everyone else.
I hadn't considered how much I would need to do or learn when I became a wedding photographer and 2 years in I'm still learning every day.
This podcast, educates & inspires, the premium Facebook group offers support & advice. I've subscribed to other photography podcast, but they always get forgotten about or ignored in favour of this one.
I know I'll still be listening & learning from Andrew and his guests for a long time to come… Chris Morse
The NEW Photography Xperiment Podcast is live and available
Following the success and support shown by listeners after the experimental format of the recent interviews, the new Photo Xperiment Podcast has been launched and is available on this site and in iTunes now.
Interviews are underway and I'll be looking for new guests, not restricted to wedding and portrait photographers. If you have someone you think would be a good fit, let me know in the comment area below or email me, firstname.lastname@example.org.
The idea behind these interviews is to get into the headspace of the photographer and find what makes them tick, what drives them, their thought process, philosophy on shooting and how they achieve what they do with their photography. So yeah, a little technique type content too.
These interviews will not focus on the business of photography – that'll be preserved solely for the weekly and unchanging format of the PhotoBizX podcast.
To hear these interviews in your podcast app, you will need to subscribe to the podcast – these interviews will not be delivered automatically if you're subscribed to PhotoBizX. Open your favourite podcast app and search “Photography Xperiment Podcast” or enter the feed URL, https://photobizx.com/feed/xperiment/ into the search field of your podcast app.
The last episode featured Donato Di Camillo who is fast approaching the holy grail of photographers – to be producing work that is recognisable as his own. After learning about photography while in prison, Donato was released and saw the city, people and his world in a whole new light.
I’m my worst critic. Any photograph that I take is just not good enough. It’s almost become an obsession with me – Donato Di Camillo
Check out the interview and learn more about a photographer that I feel will become a household name amongst photographers in the future.
The interview is available here: Donato Di Camillo Interview
November is a crazy month for specials and discounts!
How to write about yourself so clients listen
Every single page on your website needs to have a unique page title – Corey Potter
Links to people, places and things mentioned in this episode:
Donato Di Camillo Interview on The Photography Xperiment Podcast
Business Bundle including a 6 month PhotobizX Premium Membership
How to write about yourself and not sound like a dick – the writing course by Jenika McDavitt
Thanks again for listening to the show and thanks to Ben and Corey for coming on and sharing their thoughts, views and ideas.
Be genuine. Be honest and be clear, and say exactly what it is – Corey Potter
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon