191: Fuel Your Photos – How To Get Found by Your Perfect Photography Clients

Premium Members, click here to access this interview in the premium area.

Corey Potter and Ben Turner from Fuel Your Photos and Turner Web Services are SEO experts who specialise in helping photographers get found by the right clients and plenty of them.

Corey has a background in wedding photography where he and his wife Ashley built up and still shoot at Ablaze Photography in Columbia, South Carolina. His main focus now is marketing and SEO for photographers.

Ben is a Texas based web developer and a former professor of web design, SEO and marketing at a local university. He founded and runs Turner Web Services, a company focused on SEO for photographers and creative to book more local clients.

Corey and Ben have partnered to form Fuel Your Photos which offers online marketing and SEO services purely for Photographers and what they share in todays episode will change the way you're doing business and how you're utilising your photography website.

In addition to the interview content, the guys have put together some fantastic offers for listeners! You absolutely need to check out: THE COMPLETE, ALWAYS-UPDATED GUIDE TO SEO FOR PHOTOGRAPHERS.

On the same page, you'll see an invite to the Fuel Your Photos Facebook Group where you can get answered to pressing SEO questions and the option for a free SEO site audit.

Here’s some of what we cover in this interview:

  • What can be considered black hat SEO techniques?
  • What is a Google Manual penalty?
  • Can you still fix your website and have it running again if Google penalises it?
  • What are examples of bad SEO information photographers are receiving?
  • SEO best practices
  • WordPress vs Squarespace – which is really better for photographers?
  • How to integrate SEO techniques using Squarespace
  • What are alt tags and how to use them properly
  • Are alt tags important for photographers?
  • How can alt tags help improve your website’s SEO?
  • Should you focus on adding alt tags to every photo?
  • What should new photographers do to start implementing SEO strategies on their website?
  • Why your homepage is the most valuable page on your website
  • What is the Google Search Console and how to maximise its use?
  • What are meta descriptions and how best to use them?
  • Is it worthwhile to go back and add meta descriptions to old blogposts?
  • The benefits of having an effective page title
  • Utilising a venue name as an alt tag  for SEO purposes
  • What are people really searching for?
  • Are outbound links as important as inbound links?
  • Lnikbuilding and how to do it well as a photographer
  • What do you get when you turn to the Turner Web Services to work on your site’s SEO?
  • Domain Authority is the most important factor for ranking

Fuel Your Photos Podcast Interview

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode where you're in for a special treat today!

There are a couple of terrific bonuses coming your way!

Ben and Corey are would like to offer $50 off for any PhotoBizX Premium Members who are interested in purchasing any of the SEO packages from Turner Web Services. More information on how to claim that special offer is coming shortly via email and inside the members Facebook Group where both Corey and Ben can also be found!

In addition…

Following the interview, Corey felt there were a number of topics we should have covered for you to get the most from your SEO and a better understanding of a few new topics.

Corey went ahead and recorded a video explaining these additional topics which you can find in the members area.

Some topics Corey covers include:

    Critical SE factors that matter now

    The importance of mobile friendly and responsive websites

    Why you need to brand consistently across the web

    What is rank brain and why is it so important for photographers?

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Ben and Corey, including the bonus video, promo code, group access, and the amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Getting high quality relevant links is probably one of the strongest ranking factors that exist – Corey Potter

Plus, access to a members only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online.

Fuel Your Photos Podcast Interview

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Ben and Corey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.

If it sounds like it’s an easy thing to do, it might not be worth doing – Corey Potter

If you have any questions that I missed, a specific question you’d like to ask Ben and Corey or if you just want to say thanks for coming on the show, feel free to add them below.

Fuel Your Photos Podcast Interview

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast  and email me your key words or keyword phrase and where you'd like me to link to.

Here are the most recent reviews:

Best Photography Business Podcast

In iTunes by Clarke Scott who shoots contemporary wedding photography in Melbourne Australia on October 23, 2016.

By far the best photography business podcast and resource out there. Stop right now and listen!

An amazing resource

In iTunes by Yorkshire wedding photographer, James Lloyd in the UK on October 20, 2016

I’ve listened to Andrew’s interviews almost from the first episode and Mondays are always made slightly more bearable when I remember PhotobizX is in my podcast feed.

The back catalogue of interviews is amazing, interesting and above all else relevant to YOUR business.

Apart from the Premium edition of this podcast (worth every penny by the way), Andrew and his guests aren’t selling to you all the time like a lot of podcasts do.

Give it a try and you’ll be hooked!

Highly Recommended

In iTunes by Dallas pet photographer Jenna Regan from the USA on October 18, 2016

I've been a premium podcast subscriber for several years now and I can say without a doubt it's been money well spent. Andrew doesn't just skim the top of topics. He dives down into the interview with each guest and really pulls out relevant and real questions.

Many times I'll hear a point a guest is making but think to myself “Yes, but what about xx?” and it seems like that's the next question Andrew asks! He does a great job interviewing and analysing from all angles.

I'm a podcast addict and subscribe to many different podcasts and this is always one I listen to first.

Regardless of your specialty or photography interests, there is something to be gained from every episode. Highly recommend.

An amazing resource…

In iTunes by North Wales documentary wedding photographer, Chris Morse from the UK on October 18, 2016

I started listening to PhotoBizX when I started my wedding photography business just over 2 years ago, we had not long moved to a new part of the country, I didn't know anyone in the area, let alone anyone in the industry.

It sounds really sad, but Andrew became a virtual friend during those first few months when business was super tough.

I can honestly say that without this podcast I don't think I'd be doing anywhere near as well as I am today. I've still got a long way to go, but I have learnt a ton from this podcast and really enjoy listening to it.

Even the episodes that I don't think sound particularly relevant to me (few and far between), almost always have at least one tip that I can use – and if they don't, they spark off an idea of my own.

I also love the fact that it's not just photographers he has as guests, other people with experience in areas that relate to our business make an appearance and they're just as informative / helpful as everyone else.

I hadn't considered how much I would need to do or learn when I became a wedding photographer and 2 years in I'm still learning every day.

This podcast, educates & inspires, the premium Facebook group offers support & advice. I've subscribed to other photography podcast, but they always get forgotten about or ignored in favour of this one.

I know I'll still be listening & learning from Andrew and his guests for a long time to come… Chris Morse

Fuel Your Photos Podcast Interview

The NEW Photography Xperiment Podcast is live and available

Following the success and support shown by listeners after the experimental format of the recent interviews, the new Photo Xperiment Podcast has been launched and is available on this site and in iTunes now.

Interviews are underway and I'll be looking for new guests, not restricted to wedding and portrait photographers. If you have someone you think would be a good fit, let me know in the comment area below or email me, andrew@photobizx.com.

The idea behind these interviews is to get into the headspace of the photographer and find what makes them tick, what drives them, their thought process, philosophy on shooting and how they achieve what they do with their photography. So yeah, a little technique type content too.

These interviews will not focus on the business of photography – that'll be preserved solely for the weekly and unchanging format of the PhotoBizX podcast.

To hear these interviews in your podcast app, you will need to subscribe to the podcast – these interviews will not be delivered automatically if you're subscribed to PhotoBizX. Open your favourite podcast app and search “Photography Xperiment Podcast” or enter the feed URL,  https://photobizx.com/feed/xperiment/ into the search field of your podcast app.

The last episode featured Donato Di Camillo who is fast approaching the holy grail of photographers – to be producing work that is recognisable as his own. After learning about photography while in prison, Donato was released and saw the city, people and his world in a whole new light.

I’m my worst critic. Any photograph that I take is just not good enough. It’s almost become an obsession with me – Donato Di Camillo

Check out the interview and learn more about a photographer that I feel will become a household name amongst photographers in the future.

The interview is available here: Donato Di Camillo Interview

business-bundle-2016-v2

November is a crazy month for specials and discounts!

November is a pretty crazy month for discounts and specials and I've been roped into the party by Zach Prez over at Photography Spark and the PhotoBizX Premium membership is the cheapest you'll ever find it right now.
There are two incredibly good offers, one available now (as part of the “Business Bundle”) and the other will be available at the end of the month.
I want you to know about both so you can pick which is best for you…
The Business Bundle includes a 6 Month PhotoBizX Premium Membership plus a BUNCH of other amazing products valued at $1830!
The cost is USD$99… 96% OFF. And less than the 6 month Premium Membership on it's own!
NOTE: This deal is only available till Friday November 4th.
The other deal which will be available at the end of the month is the Black Friday Special where you can get a 12 Month PhotoBizX Premium membership for USD$120.
The best price you'll ever see for the membership… ever.
Fuel Your Photos Podcast Interview

How to write about yourself so clients listen

If you've checked out a few other photographers websites, you'll know how important ‘about me' pages are. You might also know how much some of them suck or how difficult is to put a good one together yourself.
If you want help, there's a free mini course from Jenika McDavitt – a writer/blogger, previous podcast guest and expert on the subject. This lady has a magic knack with words and teaching.
Here's a link to the mini course: How to write about yourself and not sound like a dick. (Not the official name of the course).
There is a more in depth course you can purchase at the end but the mini course is perfectly good as a stand alone to help write about yourself. And don't forget the free PDF for members by Anna Pumer available on the Premium Resources page(which you can access if you grab a Premium membership).
Every single page on your website needs to have a unique page title – Corey Potter

Links to people, places and things mentioned in this episode:

Turner Web Services

Fuel Your Photos

SEO Guide for Photographers

Ablaze Photo

Google Search Console

Matt Cutts

MOZ

Donato Di Camillo Interview on The Photography Xperiment Podcast

Business Bundle including a 6 month PhotobizX Premium Membership

How to write about yourself and not sound like a dick – the writing course by Jenika McDavitt
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Thank you!

Thanks again for listening to the show and thanks to Ben and Corey for coming on and sharing their thoughts, views and ideas.

Be genuine. Be honest and be clear, and say exactly what it is – Corey Potter

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

By | 2017-04-01T19:51:30+00:00 October 31st, 2016|Podcast|5 Comments
  • Thanks Cory and Ben! They got me thinking, we’re all in our busy season in the US. So often I find myself trying to get a timely turn around for my clients that I’ve been missing out on some great SEO opportunities. After listening to Cory and Ben I went back into my blog and spent about an hour writing alt tags for my images and linking to ceremony and venue location websites.
    Thanks Andrew for another informative podcast!
    Cheers,
    -tom.

    • Glad to hear you enjoyed this one Tom – even better to read you took some action after listening – I love when that happens!

      Be good to know if you see any difference after working on your Alt tags.

    • That is awesome Tom!

      I’m actually working on blogging guides for clients tonight and one of the things I suggest pretty frequently is going back and updating old posts a little at a time. Sometimes I’ll even open up Google Search Console and see if there are any posts that are already performing fairly well and just need a little boost. You’d be surprised at the little gems you can find that way!

      Keep up the good work!

  • Was there a list of questions posted that Ben asked venues or others when he sent the interview questions?

    thanks again for another homerun interview.

    • Hi Joe – no, there wasn’t a list of questions but I don’t think this’d be tough to come up with the right questions to ask.

      If you’re writing for your audience, as Google says we should then my approach is to place myself in the clients shoes and ask the kind of questions they would ask if taking to the any of their service providers.

      For example, if I were booking a reception venue for my wedding, I’d be asking things like…

      How far in advance do I need to book?
      What are the meal options?
      When is the best time to have speeches to be sure the meals will be at their best?
      What kind of alcohol tab should I budget for?
      What are the cost options for the different packages?
      Why time do we need to finish by?
      Can we stay later if we want to?
      Do you recommend a band or a DJ? Is there room for a band?
      If we have photos on the grounds, where are the best spots?
      What are the wet weather options?
      Etc, etc.

      Put yourself in the clients shoes and get answers to any questions they might have.

      You can see an example of a similar style interview I did for a couture designer in my area here: http://www.impact-images.com.au/advice-couture-or-off-the-rack/