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Jen Rozenbaum of Shamelessly Feminine took up photography as a stay at home Mum less than 8 years ago when struggling with her own self worth after a tough life experience. Since taking up photography and discovering boudoir, EVERYTHING changed. In this interview, Jen shares exactly how to build a thriving boudoir photography business just like she has.

Since discovering boudoir photography, Jen has delivered a Ted Talk, appeared on Creative Live, published books, speaks at workshops, appeared in entrepreneur magazine and continues to operate and love a successful and busy boudoir photography studio.

Here’s some of what we cover:

  • What is boudoir photography?
  • To be successful, do you need to be a business woman first or a photographer first?
  • Photographers who believe they have everything figured out, rarely do
  • Business is always changing and why you need to adapt
  • How to calculate risks in your photography business
  • Why most people fail when striving for a successful photography business
  • What initially happened when Jen increased her pricing 3X the going rate?
  • How to attract new clients and bookings after a price rise
  • The challenges of increasing your photography pricing
  • The importance of building your word of mouth referrals
  • Confidence is everything after a price increase
  • How to add value to the new price you're offering clients
  • Using in-person sales as a sales tool
  • Prices and packages for boudoir photography
  • How Jen encourages 90% clients to purchase add-ons bumping single client sales to $2000
  • Using customisable packages as part of client trust building
  • Why you need to work and finesse what your photography clients want
  • Products to consider up-selling to your boudoir clients
  • Why Jen prefers to shoot once a week only and never on a Monday
  • Why Jen moved her studio from her own bedroom to a stand alone studio
  • Will opening your own studio increase business profits?
  • Are clients really willing to pay more if you have your own studio?
  • Does having your own studio make your business more legit?
  • How the lack of ideal lighting forced Jen to become a good photographer quickly
  • What makes you a better photographer, a successful photographer?
  • Why Jen's clients want the same shots her previous client had
  • Jen's posing flow routine
  • Which photos are the ones that always sell
  • Prioritising what sells while keeping your creativity alive
  • Is operating from your own home a good way to start your boudoir business?
  • The pros and cons of shooting boudoir from your own bedroom
  • How Jen started booking clients
  • Portfolio building tactics through contests with predetermined winners
  • Targetting influencers to help market your business
  • Utilising the ‘cool girl' principle to build a business fan base fast
  • Using other people to market you and your photography is easier than you marketing yourself
  • Are male photographers able to build successful boudoir photography businesses?
  • Jen's thoughts on male boudoir photographers

Jen Rozenbaum Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:

  • Precautions men should consider when starting their own boudoir photography business
  • Why Jen will never serve alcohol to her clients during shoots
  • What Jen does to get bookings today
  • Jen's number one marketing tip for boudoir photographers
  • How to handle the haters and trolls
  • Offering special discounts or gifts to repeat clients will be seen as a hard sell
  • Setting up Facebook Groups to attract women – good idea or bad?
  • Offering incentives are not a guarantee to get bookings
  • How should newcomers in boudoir photography find their first customers
  • The biggest mistakes with cross marketing and boudoir photography business
  • Where to find the ‘cool girls' or influencers to help you with your marketing
  • Thoughts on shooting for free to build your portfolio
  • How many models do you need in your portfolio to start your boudoir photography business?
  • How to make sure there is value to the services you offer
  • How should an established wedding/portrait photographer price their boudoir photography
  • How to layout pricing in different ways
  • How to meet your pricing goals
  • Does Jen consider cost of sales in her roll-out-of bed and shoot fee?
  • The most popular album size clients purchase for their boudoir photography
  • How Jen designs her client's albums
  • How Jen does in-person sales during the album design
  • Jen's work flow following a boudoir session
  • Utilising good lighting to help you avoid the use of skin softening software
  • How Jen handles and deals with unhappy boudoir clients

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Jen Rozenbaum, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

You should never be afraid to charge for your time – Jen Rozenbaum

Plus, access to a members only Facebook group where you'll connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find cooler, more motivated and caring photographers online.

Jen Rozenbaum Photography Podcast

Special PROMO code for PBX'ers

Jen has put together a special offer for all PhotoBizX listeners with 15% off any and all of her digital products when you use the Promo Code PBX at the checkout.

Jen's online store can be found at www.gumroad.com/jenrozenbaum

On the site you'll find Jen's Posing Guides for Boudoir Photography, The Boudoir Photographers Guide to Lingerie, photoshop actions and more.

Have faith in yourself and know that you are going to fail. It's inevitable – Jen Rozenbaum

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

It's not about the print or it's not about the image. It's about the experience – Jen Rozenbaum

If you have any questions that I missed, a specific question you’d like to ask Jen or if you just want to say thanks for coming on the show, feel free to add them below.

Jen Rozenbaum Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL and your name like Matt has below.

The podcast will inspire, educate and help you achieve what you have wanted for your business!

In iTunes by Matt from 1106 Imagery in Canberra Australia on March 1, 2016

Wow, where do I start? I have learnt so much from this podcast!! From marketing ideas, to shooting workflows, while changing the way I approach my business. So much useful information that can be actioned almost immediately.

If you’re looking for a good marketing podcast, look no further, this is it!

Sign up to be a premium member, it’s so worth it! The extra information added to the end of each podcast is just priceless. It will pay for your membership 5x over!!

Prepare to be inspired, motivated and ready to do some serious marketing work!

Thanks for having such a great podcast Andrew, I look forward to many more interviews 🙂

Cheers, Matt from 1106 Imagery

Jen Rozenbaum Photography Podcast

Are you working on future bookings now?

We talk a lot about what's working right now in regards to booking clients fast but one thing most successful photographers will do, is plan for the future and be looking for ways to generate future bookings.

This is especially apparent on recognised days like Christmas, Easter, Mothers Day, Valentines Day but you don't need a particular event or holiday to kick off a marketing campaign.

Long time listeners will remember the name Christine deSavino from episode 114 of the podcast. Christine has been running a successful portrait photography business for years and one of the successful marketing promotions she runs is via email to generate booking for the upcoming warmer months of the northern hemisphere.

Using the digital flyer below, Christine hits the ground running with solid bookings as soon as it's warm enough to shoot outside.

Something to think about for your business and future bookings.

Click here to see the ad online.

Christine deSavino_600

Photography as a whole is about relationships, whether its with clients, other photographers or anybody else – Jen Rozenbaum

Jen Rozenbaum Photography Podcast

Links to people, places and things mentioned in this episode:

Jen Rozenbaum Website

Jen Rozenbaum Blog

Jen Rozenbaum Blog for Photographers

Jen Rozenbaum on Instagram

Jen Rozenbaum on Facebook

Jen Rozenbaum on Twitter/Periscope

Jen Rozenbaum on Pinterest

Jen Rozenbaum's Online Shop

Photoshop Action Set

Jen Rozenbaum's Boudoir Photography Group on Facebook

The Boudoir Photography Cookbook: 60 Recipes for Tempting Photos by Jennifer Rozenbaum

All Men Are Pervert (blog)

Dr.Drew Show On A College Class That Requires You As Part Of The Final To Be Naked (transcript)

Episode 087: Sue Bryce – How to Make Real Money From Your Photography Business Right Now

Star Now

Model Mayhem

Dr. Drew

Fundy Designer

Portrature

Equipment

Nikon D3S 12.1 MP CMOS Digital SLR Camera with 3.0-Inch LCD and 24fps 720p HD Video Capability (Body Only)

Nikon D750 FX-format Digital SLR Camera Body

Sigma 50mm F1.4 DG HSM Art Lens for Nikon Cameras – Fixed

Jen Rozenbaum Photography Podcast

Thank you!

Thank you again for listening to the show and thanks to Jen for coming on and sharing so much.

I am an artist but I am a business person first – Jen Rozenbaum

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew