Sara Brown of www.rockinghorsephotography.co.uk has only been in business as a photographer for less than three years. She went from zero to full-time photography with smart marketing and business strategies she learnt from her previous career.
After leaving a 15-year occupation as a business director in marketing, working for agencies like Geometry Global and Saatchi, she turned her lifelong passion for photography into a successful business that helps support her family. In recent months, she has replaced her previous income which took her 15 years to reach.
With a four year old son, she makes photography fit around her life and offers a range of baby and family portrait photography in the studio, outdoors or in the client's home.
She says, “I know I'm not premium priced, I'm not good enough for that yet. But I will be, one day.”
Here’s some more of what we cover in the interview:
- How Sara got started with her photography business
- How to increase profit margin and volume of clients
- Sara's number of sessions and clients average spend per month
- The point that Sara realised she needed a price increase
- Factors to consider when raising your photography prices
- Why Sara includes a free photo with her packages
- What inspired Sara to pursue a career in photography
- Sara's initial plan when starting her photography business and how it's changed
- Sara's first clients and how she booked them
- Why create a Facebook group for your photography clients and how to utilise it
- How to attract new Facebook Group members
- Attracting new photography clients with Facebook Ads
- How Sara attracts most of her clients today
- Why Sara is not selling in her Facebook group
- Where to share your blog posts and the types of posts to give a boost to your photography business
- Portfolio building strategies when starting out
- How to cleverly build your email database of photography clients
- An insight into Sara's Father's day promotion classes
- How Sara utilises Google to grow photography business
- The two things Sara did to increase her SEO rankings
- How to attract a large number of positive reviews from your clients
- Blogging and sharing strategies every photographer should be doing
- Increasing your photography revenue by freeing up more time by not editing
- Ideas to widen the scope of your photography business
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
As you increase your pricing, your brand perception goes up as well. And that helps bring in a different type of client through the door. – Sara Brown
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Sara shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If you have any questions that I missed, a specific question you’d like to ask Sara or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Sara for coming on and sharing so much about her thoughts on her marketing and business strategies that have taken her fro zero booking to full-time photography in just a few short years.
From a marketing point of view people say you need to be seen and heard at least seven times to be memorable in somebody's mind. – Sara Brown
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon